Opera Kelowna is a non-profit society that sought assistance in bringing consistency to an existing brand. A spanning collaboration of various volunteers assisting in the visual needs of the organization had created unrelated visuals that needed aligning. Drawing on common elements they wished to retain such as the black, white, and red color scheme, our…
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To blog, or not to blog? That is the question of many large and small businesses alike! It feels like everyone, and their dog is starting a blog nowadays, so what’s the point in hopping on the blog bandwagon if it’s “over saturated,” right? Yes, it might seem pointless at first glance, but the truth…
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Every year a new trend is sent to the grave while the next big thing arrives on the scene, stork style. For a web and marketing company like us, deciphering between which trends have a long-term future (and which ones should be avoided like the plague) is an elementary task. However, for someone who is…
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Last week we sat down with one of our clients and they asked us: “You'll make a mobile and tablet version of my website too, right?” We love questions like that and jumped on the opportunity to explain that the way we design our clients' websites is through the utilization of a method called responsive…
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In business nothing remains static for long, so it's no surprise that there have been many changes in the way we conduct online marketing in recent years. Updates to the Google Algorithm over the last 3-5 years has permanently altered the Search Engine Optimization landscape. Search engine marketing is no longer about latching onto a…
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When you're looking to build a new website, where do you start? Many companies know they want and/or need a new site, but that's about as far as they get when it comes to planning. There's no denying that your web presence is important, but when it comes to deciding what that should look like you…
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The transformation of rt Strategy in to Hiilite last fall kicked off a series of positive changes at our company. Not only with our brand & structure, but with our team as well. Today, we are happy to announce the appointment of Adrienne Renaud (Twitter |LinkedIn) as our full-time Studio Manager. Adrienne contracted with our previous…
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From our founding in fall 2013 Hiilite has been on a path to strengthen and diversify our client base, our leadership team and our offering to clients. As part of this strategy we are happy to announce the acquisition of ITS Media and the appointment of William Walczak, as our newest company director and partner. Will brings a…
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Hiilite is happy to announce its gold-level sponsorship of Startup Weekend Okanagan. Our sponsorship includes the donation of a conference pass to April's "The Cloud Factory" conference in Banff, AB plus up to 8 hours of consulting time with prize winners. In addition, Richard Taylor, founder and director at Hiilite will be volunteering as a…
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4Th FEBRUARY 2014 | KELOWNA, BC | FOR IMMEDIATE RELEASE Hiilite Creative Group Inc. is delighted to announce our multi-level partnership with the Canadian Cloud Council (cCc). The cCc is a national not-for-profit association based out of Calgary that is focussed on accelerating Canada's cloud computing industry. Hiilite's partnership with the cCc, which began last month, includes:…
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Last week we welcomed Emilia Muscardin & Curtis Loyd to our studio to shoot an instructional video for students participating in School District 23’s Young Entrepreneur Competition. The Young Entrepreneur Competition is a joint program run by Enactus Okanagan College and School District 23 and has been running in the community for 20 years. The…
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Today we (soft-)launch Hiilite. Hiilite™ is a brand expression studio based in BC, Canada. We develop brands from scratch. We lead re-branding initiatives. We deliver creative tactical brand communications through online and offline media. We bring a client list & portfolio forward from our previous incarnation that includes non-profit organizations, crown corporations, professional services providers,…
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