When it comes to building a website for your business, it can sometimes be overwhelming to determine exactly what information is necessary to create a great website. It can be tempting to put as much information on your site as possible to make sure your clients and customers are well-informed, but in some cases, less…
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In today’s world, social media is essential to any business's digital marketing strategy. Not only are most of your clients active on social media, but utilizing social media platforms for your business also makes it easy for your clients to find you and share your business with their friends. This being said, the vast number…
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Due to its versatility, email marketing is one of the best ways to market your business. Not only can you leverage email to reach your audience, but you can also use it to build trust, get important feedback, announce new features, keep customers coming back, and so much more. But, because email marketing is so…
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Writing is hard, let’s acknowledge that first. Writing long enough blogs to even rank on Google for your business is even harder. That being said, learning how to write blogs for your business doesn’t have to be rocket science (blog science?) to do well. Plus, understanding what a blog is used for in business will…
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Building a branding strategy is one of the most important decisions you can make for your small business. Your branding will dictate every decision from who your ideal clients are to what your company culture is like and how you communicate with them. It's an undertaking that should not be taken lightly, but it doesn't…
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This article will explore the design process designers go through when designing for a printed piece- sketching, designing, color correction and more! You’ve probably seen the term “print design” before, and you may know that designing for print is different from designing for a website. But what does designing for print really mean? And how…
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When we opened our doors in February 2020 we had a website that was corporate, but didn’t reflect who we are today. My name is Kevin Foreman, and I’m the Founder and President of Bsbcon In this article I’m going to discuss our rebrand that happened seven months into our operation. It included a new…
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Alex Antolino is the Creative Director at Typeform and today he's joining Cam & Tina to talk about the importance of sustainability and how brands can save the world. Guest: Alex Antolino Topic: How Brands Can Save the World Hosts: Cam Schreiner & Tina Walczak Watch video of the podcast HERE Podcast Transcript: Cam…
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Kim has spent almost a decade working for some of the most successful Fortune 500 companies. She has sold to entrepreneurs, business owners, and C-levels of international conglomerates. But it wasn’t until she left sales that she truly understood her desire to empower others to do sales in a different way in order to bring…
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Like plants, we all want to grow, and even more so if we’re trying to scale up a business. You’re also probably looking for the “magic solution” to solving your scaling issues. Guess what? We are too. It turns out that there are many factors when it comes to scaling your design business. You can’t…
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An Introduction To SEO: What Is It? Search Engine Optimization, or SEO, can have major benefits for your business if it is implemented effectively. As an SEO content writer myself, I want to believe that most of you reading this article, business owners especially, already understand how essential good SEO is for a business’ success.…
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Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the same effect. Tina Walczak our Chief Brand Officer and Jake MacLaren, one of our content strategists, discusses branding mistakes and how when it comes to…
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