Read more on Global Brand Strategy With CEO François Girard
TagsAgency News, Branding, Community

Global Brand Strategy With CEO François Girard

Branding is a key part of marketing strategy which is why it’s so important, especially now with current events making it challenging to stay in business. Our chief branding officer, Tina Walczak, spoke with the chief executive officer of Dragone, François Girard, to learn about successful brand strategies to keep your business alive during this…

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Read more on Hiilite Hosts Marketing Strategy Sessions to Support Your Local Business During COVID-19 and Beyond
TagsAgency News, Business, Business News, Marketing, Strategy

Hiilite Hosts Marketing Strategy Sessions to Support Your Local Business During COVID-19 and Beyond

Without a doubt, COVID-19 has pushed many businesses to consider more digital marketing options in order to stay afloat—which isn’t a bad thing. It just means rethinking how your business can reach your customers or clients. It also means finding ways to accommodate and support clients in more socially distant ways.  However, no one said this would be easy. That’s why Hiilite is offering free marketing strategy sessions to help organizations pivot during…

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Read more on Instagram Doctor Dave Talas – How to Make Money Selling Online
TagsAgency News, Business, Marketing, SEO, Social Media, Writing

Instagram Doctor Dave Talas – How to Make Money Selling Online

“I like to synthesize information from people who have been in business and have been writing books for like twenty years.” – David Talas   Hiilite’s Chief Brand Officer Tina Walczak, and Senior Identity Designer Cam Schreiner, Interview Master Instagram Dr. Dave Talas     Q. Are Instagram carousels overdone? Do people just copy what they see? …

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Read more on Be Prepared for the Digital Connection Revolution: Business Interview with Matthew Encina
TagsAgency News, Branding, Business, Business News, Community, Marketing, SEO, Social Media, Strategy

Be Prepared for the Digital Connection Revolution: Business Interview with Matthew Encina

"Be prepared for the digital connection revolution." Matthew Encina cuts the bullsh*t, and tells it like it is. I don't know what day it is, I don't know what time it is, but I'm just so able to focus right now, and I'm loving that this is a byproduct of this self-isolation. It's a big shift for…

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Read more on COVID-19 – How Hiilite is helping clients.
TagsAgency News

COVID-19 – How Hiilite is helping clients.

We’re taking precautions to keep our clients and employees safe during the COVID-19 outbreak. We recognize now more than ever, clients turn to us for business and marketing advice and support. And we’re here to help. Our team is available to you across all of our channels. All meetings will be facilitated via video or…

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Read more on The Power of Collaboration
TagsBusiness, Marketing, Social Media, Strategy

The Power of Collaboration

Authors: Tina Walczak & Cam Schreiner Editor: Andrea Tomlinson   In 2019, collaboration has proved itself to be an effective cross-promotional tool in the marketing industry.  Top brands are collaborating with one another (such as BMW and Louis Vuitton, GoPro and Red Bull, Alexander Wang and H&M), and not only have these alliances benefited brands…

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Read more on The Power of Collaboration
TagsBusiness, Marketing, Social Media, Strategy

The Power of Collaboration

Authors: Tina Walczak & Cam Schreiner Editor: Andrea Tomlinson   In 2019, collaboration has proved itself to be an effective cross-promotional tool in the marketing industry.  Top brands are collaborating with one another (such as BMW and Louis Vuitton, GoPro and Red Bull, Alexander Wang and H&M), and not only have these alliances benefited brands…

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Read more on Instagram Hiding Likes & The Impact [Case Study]
TagsSocial Media

Instagram Hiding Likes & The Impact [Case Study]

Introduction If you are a regular user of Instagram or pay attention to the latest trends in social media, you've probably heard that Instagram recently rolled out a feature to hide the amount of 'likes' a post receives. The early feedback on Instagram hiding likes has been mixed with many lauding the increased focus on…

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Read more on How To Use The New Google Search Console Enhancements (2019)
TagsSEO

How To Use The New Google Search Console Enhancements (2019)

If you’re a business owner or a webmaster for a website(s), you will have noticed some changes recently to the Google Search Console interface. Google has recently added features to help you better understand how your website is performing on Google, why that is the case, and how you can troubleshoot issues.   The new additions…

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Read more on Online Advertising Restrictions For Vape Shops [& Workarounds!]
TagsSEO

Online Advertising Restrictions For Vape Shops [& Workarounds!]

Struggling to generate web traffic to your website? A quick way to change this is to invest in an ad campaign to drive brand awareness and/or sales. What do you do when advertising channels like Facebook and Google aren’t available to you? We’re going to uncover your options in this blog. We’ll be focusing primarily…

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