Read more on WTF is Signification: From Semiotics to Celebrities
TagsAgency News

WTF is Signification: From Semiotics to Celebrities

Everything Communicates Where would we be without signs? They enrich our lives and give meaning to the meaningless. Truly everything we do is made possible through some form of signification. From our favourite brands to our choice of news provider, the ways that people interpret signs is what creates the difference. The shoes you wear,…

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Read more on How To Improve Your Copywriting Skills
TagsMarketing, Writing

How To Improve Your Copywriting Skills

Some of our writers have been working with a gentleman by the name of Jared Kessler. This article and call summary would be a great resource for anyone who is looking to hone their writing skills and processes. Creatives, managers, and business owners alike can all benefit from Jared’s thoughts on creation and methodology.  …

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Read more on Who’s Actually Got Your Data
TagsSocial Media

Who’s Actually Got Your Data

Together, Google and Facebook take in one-fifth of global advertising revenue. While the primary services of these two companies are free, they require personal data to function, but the value of this data goes beyond making YouTube videos and sharing status updates. Data collection and sharing practices have changed quickly to facilitate the growth of…

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Read more on Get Your Onesie On For Mental Health
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Get Your Onesie On For Mental Health

You’ve likely heard that 1 in 5 people will experience a mental health illness or challenge each year. That means even if you haven’t personally struggled with a mental health illness or challenge, you probably know someone who has. Mental health issues indirectly affect every Canadian. And out of the 1 in 5 people who…

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Read more on Oh, the Geekery: Star Trek Devices that Become A Reality
TagsBusiness

Oh, the Geekery: Star Trek Devices that Become A Reality

Science fiction is well known for outlandish and futuristic gadgets. It’s not difficult to see how sci-fi creators are responsible for inspiring a number of real technological advancements that have shaped our modern world. From Star Trek to 2001: A Space Odyssey and beyond, Sci-Fi has had a direct effect on the trajectory of technological…

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Read more on Freelancing: A New Way to Future-proof Your Workforce
TagsStrategy, Business

Freelancing: A New Way to Future-proof Your Workforce

In the digital era more and more of our business is happening online, which is great news for freelancers and businesses alike! Taking advantage of this new form of labour can pay off substantially - freelancers appreciate being independent and flexible, while businesses can maintain a consistent workflow without needing additional office space or conventional…

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Read more on Hustle + Creativity – Entrepreneurs Verses Hip Hop Artists
TagsStrategy

Hustle + Creativity – Entrepreneurs Verses Hip Hop Artists

  Sir Richard Branson and Kendrick Lamar. There is literally no way to make these two men more dissimilar...right?   When you hear the phrase “start-up”, you might think of a colourful office in Silicon Valley, adorned with every Apple product under the sun like some sort of weird Steve Jobs shrine. And when someone…

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Read more on Search Optimized Academics
TagsSEO

Search Optimized Academics

Right now, there are millions of individuals conducting important and fascinating research across the globe within universities and other scientific institutions- and what a shame it is that the general public will never be exposed to the majority of that research. Information only has power if it can be shared with others. If a researcher…

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