Read more on How to: Calculate ROI on Branding Initiatives
TagsAgency News, SEO

How to: Calculate ROI on Branding Initiatives

By: Patrick Henderson Let’s say you're our client and you want to calculate ROI on branding initiatives, what's the best way to go about this?  Calculating ROI When it comes to business or marketing, we first want to approach it from an economic standpoint. Asking questions including, ‘was that a good investment’, or ‘what else could I have spent…

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Read more on Everything You Need to Know About Video in 2019
TagsAgency News

Everything You Need to Know About Video in 2019

By: Ellen Gregory 2019 is on track for being a full-on video revolution. If you haven’t considered or begun incorporating videography into your marketing strategy, you’re doing your company an injustice. Video content is one of the most effective and lucrative ways to promote your business. Videos provide companies with versatile and engaging content that is accessible across several…

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TagsBusiness

Business Strategy vs Marketing Strategy

Business strategy versus marketing strategy is the question we constantly get asked. Which is more important? Turns out both, but let me tell you why stick around. Alright so first, what exactly is a business strategy? And what is a marketing strategy? A lot of these concepts often get confused so if you have any…

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Read more on What Incentive Motivates You? Types Of Incentives Explained
TagsMarketing

What Incentive Motivates You? Types Of Incentives Explained

By: Tina Walczak & Cam Schreiner An incentive is something that motivates an individual to perform an action. Whether you are trying to motivate your team to reach their potential, a creative to design great work, or your husband to go to the gym; everyone has a unique incentive that works for them. Incentives can…

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Read more on Project Management Triangle Example & How To Manage Creatives
TagsMarketing

Project Management Triangle Example & How To Manage Creatives

By: Tina Walczak & Cam Schreiner Someone reached out to us at Hiilite in Kelowna and mentioned they were having issues with time management and managing creatives. They were working with a few creatives, but having troubles getting their work done on time. We know this is pretty typical since creative work can take a…

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Read more on Insight into Elements Of A Brand Refresh
TagsBranding

Insight into Elements Of A Brand Refresh

Where To Start? As a well-established business, the decision to undergo a branding refresh can be a scary thought. Some of the considerations that run through the business owner’s head might include, “Do I risk neglecting those who already recognize my brand?” or “Will the brand refresh have the impact on revenue that makes it…

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Read more on Brand Photography For Small Businesses: A Case Study
TagsBranding, Photography

Brand Photography For Small Businesses: A Case Study

You know what they say in Manhattan- appearances are everything. When your clientele enjoy the finer things in life, your brand needs to reflect that. Dog Relations NYC is a dog training service for the dogs of New York City. Elisabeth Weiss is the woman behind all the magic, transforming mischievous puppies into well behaved…

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TagsSEO

What Is SEO?

You may have asked yourself in the past, "What is SEO?" and how it works. You're not alone. In fact, this is one of the most common questions we receive from clients here at Hiilite. In this blog, we'll provide some insight into what SEO is and how it fits in to the digital marketing…

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Read more on Our Calgary SEO Company Audits Cannabis Industry Leaders’ Site
TagsSEO

Our Calgary SEO Company Audits Cannabis Industry Leaders’ Site

Canopy Growth recently secured the largest strategic investment in the cannabis space to date, with the investment received from alcohol giant, Constellation Brands. Keep reading to learn more about Canopy Growth’s SEO practices, and possible areas for it to improve. Many of the concepts have been used when marketing cannabis business clients at Hiilite. A successful…

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TagsMarketing

9 Benefits Of Hiring A Marketing Agency (Hiring Out Vs In)

Hey, we love employees (we have 24!). However, hiring someone isn’t always the best option. With added employees comes extra responsibilities and costs that can drastically affect an organization like yours. Hiilite is here to show you the benefits of hiring a marketing agency (hiring out) vs hiring a full-time staff member (hiring in). This…

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