The best most bad-ass agency in the world.

Hiilite | Marketing, SEO, Branding, Web & Graphic Design


To create impact and accelerate growth by being the world’s best, most badass marketing agency.


To recruit and cultivate passionate creatives, inspiring them to deliver kickass, results-focused marketing services while building lasting relationships through collaboration, fueling growth and catapulting our people, clients, and industry to success.



Our roots date back to 2004, where our founder’s client experience included billion-dollar blue-chip companies such as Sun Microsystems, HP, Nestle and McNeil Nutritionals. Hiilite Creative Group Inc. was forged in 2013 on the idea that “Everything Communicates” and the Hiilite brand message has been crafted to reflect this. Orange is the colour of creativity, it also relates to social communication and stimulating two-way conversations. The use of multiple bright colours and translucent overlaps reflects adaptability and an understanding of design thinking. Finally, we keep our tone friendly and unafraid to challenge the status quo.

Hiilite | Marketing, SEO, Branding, Web & Graphic Design

While our team and our portfolio have grown exponentially we have stayed committed to our mission – to be the most dedicated, creative and innovative team delivering results-focused marketing services while building lasting relationships that fuel growth and catapult our people and our clients to success.

Core Values

“If you want to go fast, go alone. If you want to go far, go together.” – African Proverb

Our vision is to become the best most badass agency in the world. If you want to be a client or Hiiliter, we want you to value the same things we do, and understand what fuels our passion.

“What Got You Here Won’t Get You There” – Marshall Goldsmith.

Core values are the principles we follow to get to our vision. If you want to join us, as a Hiiliter or a client, you’ll have to show your passion, collaborate, become solution focused AF, grow, change, but above all, have fun!

To succeed at Hiilite you’ll have to embody them all:

If you’d rather watch the video of our CEO, William Walczak, talk about what our values mean to us:


Work together – Zero judgement – Safe – Encouraging
We create better products by working together.​

Hiilite is a collective of creatives from various backgrounds, with various skills, talents, and quirks. Whatever the task at hand, we benefit from leveraging our strengths, and helping everyone to become the best they can be. We are informed, educated, and critiqued by our peers. We work with our clients, not for. Collaboration is essential to our growth, and it’s just more fun to play with people you like.​

Solution Focused. 

Forward Thinking – Resourceful – Present – Open minded
Bring us a problem and we will find a solution and path forward. We believe that EVERY obstacle is an opportunity to do something different. Especially when it’s hard.

When you bring us a problem we will work on finding a solution, or give you a list of options so we collaborate to find the right one for you and your business. Being Solution Focused means seeking out new avenues for growth and pursuing our interests wholeheartedly. When something seems out of reach, it is often just a question of drive.​


Optimistic – Persevering – Encouraging
Love what you do, in whatever way makes you happy. We do better work when we enjoy it, the people that we do it with, and the clients that we do it for.

The science is clear as to why we should have fun, and be happy at “work”. So, our team decided that we should ensure we are happy first, only then do we start thinking seriously about the ‘work stuff’. We have inverted our priorities, and don’t do things how other companies traditionally do them.

We believe that if everyone is having fun, and is happy first, their ‘work’ will be more inspired, more creative, and better. Better work leads to better results, and better results lead to happier clients. If we have happy clients with thriving businesses, we believe that the $$$ part takes care of itself (for the most part).

This makes sense to us, and if it makes sense to you, you may be a good fit (or good client).

Give a Shit (Be a badass). 

Care Deeply – Be Passionate – Set Clear Boundaries
The only way to become the best and most badass in world at anything you want to do.

We care deeply about WHY we do what we do. Client notice: We will make mistakes, and occasionally really f#ck shit up, and we may even make a few spelling mistakes… that’s life, and we’re human. However, the true measure of greatness is not how many mistakes a person makes, but rather, how hard they work to make those things right. We are here to help businesses succeed, and we know that every dollar spent is critically important to each and every one of our clients. We get it, it’s hard to be an entrepreneur, and we are here to help (and we really understand what you’re going through because we’ve gone through it as well).


No Assumptions – Ask Questions – Self Starter – Growth Mindset – Curiosity
If you’re just getting started growing and learning, you’ll fit right in, We LOVE to continually develop ourselves.​

When we challenge ourselves, it forces us to rethink what we are capable of, and inspires those who look up to us to grow too. By questioning our presumptions, being open to new perspectives, and showing humility in our strengths, we are always moving towards becoming the best version of ourselves.​

See What We Can Do

Strategic and collaborative execution
for data-driven results

Detailed and efficient reporting

We get it and we give a shit


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Hiilite Web Design + Marketing + SEO
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