Strategic marketing is what separates success from failure. We approach all our services with your end goals in mind, and if this means asking the tough questions, we’re prepared to do it – it’s great to have an idea of what you want to do, but it’s even better to analyze what you want to accomplish and how you are going to get there in depth and detail. That’s where we come in.
Marketing strategy is defined as the goal of increasing sales and achieving a sustainable competitive advantage. We can help you develop a comprehensive strategy that will define your goals, identify your target audience, and detail the tactics to achieve success.
Search Engine Optimization is crucial to standing out in the crowd and making sure potential customers can find you online. Implementing SEO on your website will improve your page rank on search engines like Google, Bing, and Yahoo. By discovering how your customers are searching, a good SEO strategy can get you to the top of the first page in search results for targeted keywords. Organic search results can be cultivated, and we like to consider ourselves to be pretty good farmers.
Combining SEO with social media channels boosts traffic to your website and engages your customers. Building relationships through thoughtful, strategic social media content can create long lasting customer loyalty and increase leads. Social media platforms are here to stay and they continue to be a growing factor in search engine ranking. So don’t be anti-social, join the party where all the cool kids are. Don’t worry, we can help you with that.
We build brands from scratch, refresh existing brands, and provide full rollout support through our marketing strategy and graphic design services. Our roots reach back to 2004. So if the thought of branding, rebranding or shifting the perception of your existing brand scares you, we’re here to calm the waters; we’ve navigated dozens of brand development initiatives for clients – and we’ve been through them ourselves.
We know branding is not rocket science. Aerospace Engineers are not required. It just needs the right blend of process, intuition, experimentation & leadership. But just like there is more to raising a child than giving birth, so there is more to giving a brand a life than developing a set of guidelines. And so, our portfolio also shows brand roll-out across a variety of media: web, printed collateral, video, social, email, sales environments, signage, packaging, events, advertising, direct mail.
Our process for web design starts with understanding your business and your goals. What do you want to achieve? What functionality do you require? Will your site contain mostly static content or is it dynamic and interactive? We walk you through the information architecture process of website planning quickly and painlessly. Understanding your needs and goals allows us to thoughtfully develop a website that will work in tandem with your online marketing strategy. Don’t have an online strategy? We can talk about that too.
Modern web development is about designing around the user experience. A website is only useful if it is full of images and content that your end user will find valuable and will drive them to connect with you. Content writing for the web is different than writing any other marketing material. The more relevant and useful content you have on your website, the more it will increase your ranking and visitation. Bad content can hurt your message and drive people away. Should you require assistance with content development we can provide guidance for the required content to create an impressive online presence.
Most of our websites are built on the WordPress platform, which means they automatically have a built in blogging platform and news posting capabilities. We ensure this is implemented on every website we design and develop. Blogging can drive traffic to your website. When integrated with your social media channels, blogging is a great way to increase engagement with your customers and clients. If you have a non-WordPress based website we are happy to help come up with the best solution for creating a functioning blog that is easy-to-use and manage.
Many companies are moving beyond the borders of bricks and mortar and are expanding into the online marketplace. We can build e-commerce sites of every size, big and small. From PayPal to PCI Compliant gateways that process credit cards directly on your website. With our e-commerce add-on for WordPress, we can implement a gateway that will allow you to easily add and maintain a list of products, and sell directly from your WordPress website. We have worked with many different products and systems and are confident that we can provide the best solution for your unique situation.