What is SEO in the hospitality industry? The hospitality industry is one of the most popular and profitable industries around the world. With so much competition, it can be easy for a hotel to get lost in the shuffle. SEO stands for Search Engine Optimization, which is a process that helps hotels rank higher with…
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It’s easy to advertise your website and drive traffic, but it’s harder (although worthwhile) to find out how your web design plus SEO could be better. Poor web design and development might not seem like the reason you’re losing profits, but there’s a good chance yours could be better and start keeping interested customers or…
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Creatives are one of the most valuable assets to any company. The most effective way to manage creatives is by delegating tasks, setting deadlines, and providing deadlines. When delegating tasks it is important that the manager not overload their employees with too much work at once, because this will cause them stress and they…
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What makes a website aesthetically pleasing? A website that is aesthetically pleasing has a good layout and displays clear graphics. The colors and fonts used should be appealing to the viewer. Aesthetic design is used in the production of websites in order to give them a visually pleasing appearance. Good aesthetics can be achieved by…
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Would you actually consider your company’s work culture as “good”? If not, you’re not alone. In fact, a workplace culture study done by Gallup in 2017 found that only 15% of the world’s workforce is actually engaged at work. That’s terrible. What we’ve found at Hiilite is that by actually incorporating your organizational values into…
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When it comes to the overall health of a workplace, it’s important to take both physical and mental factors into consideration. The way an employee feels, thinks, and behaves can impact everything from communication to productivity, so helping to improve their mental health is one of the most important steps an employer can take. Not…
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If you are part of a large number of Canadians who own a pet, then you likely go through a similar routine every morning: wake up, get ready for work, eat breakfast, and then head out the door. In most cases, your pet will see you off and then wait around the house all day…
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When it comes to building a website for your business, it can sometimes be overwhelming to determine exactly what information is necessary to create a great website. It can be tempting to put as much information on your site as possible to make sure your clients and customers are well-informed, but in some cases, less…
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In today’s world, social media is essential to any business's digital marketing strategy. Not only are most of your clients active on social media, but utilizing social media platforms for your business also makes it easy for your clients to find you and share your business with their friends. This being said, the vast number…
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Due to its versatility, email marketing is one of the best ways to market your business. Not only can you leverage email to reach your audience, but you can also use it to build trust, get important feedback, announce new features, keep customers coming back, and so much more. But, because email marketing is so…
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Writing is hard, let’s acknowledge that first. Writing long enough blogs to even rank on Google for your business is even harder. That being said, learning how to write blogs for your business doesn’t have to be rocket science (blog science?) to do well. Plus, understanding what a blog is used for in business will…
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Building a branding strategy is one of the most important decisions you can make for your small business. Your branding will dictate every decision from who your ideal clients are to what your company culture is like and how you communicate with them. It's an undertaking that should not be taken lightly, but it doesn't…
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