A recent TEDx event stands out as markedly different from the usual fare. It was the inaugural year for a female-only panel of speakers at a TEDx event, making it a unique forum that provided a platform for women to speak and collaborate. The topic for this year’s talks was “Civitas,” meaning citizenship and a…
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By: Tina Walczak & Cam Schreiner Today we are going to discuss how to brand your business. We were inspired this week by Conar's story. Conar (@conarfair) moved to Kelowna about a year ago from Vancouver and is a great nature photographer and videographer. He is currently trying to find more work and leads within…
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By: Tina Walczak & Cam Schreiner We recently came out of a meeting with a client who was a day or 2 away from launching their company, until a trademarking situation put a halt on it. The issue? Another company, in the same industry, was already using the brand name and had trademarked it in the…
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By: Tina Walczak & Cam Schreiner Strategy is something that is so valuable before starting with any client, but it can be a bit of a mystery. If you feel overwhelmed by the thought of Strategy, you are definitely not alone. Creating a process and a framework that you use with every client is important.We use a framework…
Read MoreBy: Tina Walczak & Cam Schreiner Today we are going to talk about procrastination... If we know why we do it, but why others don’t do it, then we will have a better understanding of how to stop. Biggest procrastinator “You can't just turn on creativity like a faucet. You have to be in the…
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By: Tina Walczak & Cam Schreiner Today Cam and I are going to discuss lead generation marketing. This is a method that I used when we first started our agency and continue to use. It’s not the only way, but it has worked for me in the past. Lead Generation Marketing: Beginning Stages When Will…
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By: Tina Walczak & Cam Schreiner During one of our recent Thursday Hiilite Instagram Live Videos, we discussed Cohesive Brand Messaging. Julie from Portia Ella sparked this week's topic with her question: How do you create a cohesive brand message, while trying to support so many niche markets? Portia Ella: Cohesive Brand Messaging Julie is the…
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By: Tina Walczak & Cam Schreiner During our regular Hiilite Instagram Live Video on Thursday, January 3rd we discussed client communication after receiving a question (all the way from Scotland!) from @ThatGuyFowley, that read: My main kinda question was how to keep in good contact with the client. Should you message them every now and then? Or…
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By: Patrick Henderson Let’s say you're our client and you want to calculate ROI on branding initiatives, what's the best way to go about this? Calculating ROI When it comes to business or marketing, we first want to approach it from an economic standpoint. Asking questions including, ‘was that a good investment’, or ‘what else could I have spent…
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By: Ellen Gregory 2019 is on track for being a full-on video revolution. If you haven’t considered or begun incorporating videography into your marketing strategy, you’re doing your company an injustice. Video content is one of the most effective and lucrative ways to promote your business. Videos provide companies with versatile and engaging content that is accessible across several…
Read MoreBusiness strategy versus marketing strategy is the question we constantly get asked. Which is more important? Turns out both, but let me tell you why stick around. Alright so first, what exactly is a business strategy? And what is a marketing strategy? A lot of these concepts often get confused so if you have any…
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By: Tina Walczak & Cam Schreiner An incentive is something that motivates an individual to perform an action. Whether you are trying to motivate your team to reach their potential, a creative to design great work, or your husband to go to the gym; everyone has a unique incentive that works for them. Incentives can…
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