Read more on Creating a Brand Strategy for Your Small Business
TagsBranding, Business

Creating a Brand Strategy for Your Small Business

Building a branding strategy is one of the most important decisions you can make for your small business. Your branding will dictate every decision from who your ideal clients are to what your company culture is like and how you communicate with them. It's an undertaking that should not be taken lightly, but it doesn't…

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Read more on Designing For Print: Process Designers Follow
TagsGraphic Design, Web Design

Designing For Print: Process Designers Follow

This article will explore the design process designers go through when designing for a printed piece- sketching, designing, color correction and more! You’ve probably seen the term “print design” before, and you may know that designing for print is different from designing for a website. But what does designing for print really mean? And how…

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Read more on How a New Website Changed my Life
TagsAgency News

How a New Website Changed my Life

When we opened our doors in February 2020 we had a website that was corporate, but didn’t reflect who we are today. My name is Kevin Foreman, and I’m the Founder and President of Bsbcon In this article I’m going to discuss our rebrand that happened seven months into our operation.  It included a new…

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Read more on Cam & Tina – E03 –  Achieving LinkedIn fame with Kim Orlesky
TagsAgency News

Cam & Tina – E03 – Achieving LinkedIn fame with Kim Orlesky

Kim has spent almost a decade working for some of the most successful Fortune 500 companies. She has sold to entrepreneurs, business owners, and C-levels of international conglomerates. But it wasn’t until she left sales that she truly understood her desire to empower others to do sales in a different way in order to bring…

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Read more on What Is SEO?
TagsSEO

What Is SEO?

An Introduction To SEO: What Is It? Search Engine Optimization, or SEO, can have major benefits for your business if it is implemented effectively. As an SEO content writer myself, I want to believe that most of you reading this article, business owners especially, already understand how essential good SEO is for a business’ success.…

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Read more on Common Branding Mistakes That Can Devastate Your Brand  
TagsBranding, Graphic Design, Marketing, Photography, Social Media, Strategy, Writing

Common Branding Mistakes That Can Devastate Your Brand  

Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the same effect. Tina Walczak our Chief Brand Officer and Jake MacLaren, one of our content strategists, discusses branding mistakes and how when it comes to…

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Read more on How To Hire The Right SEO Firm
TagsAgency News

How To Hire The Right SEO Firm

Search Engine Optimization, or SEO, can have a massively positive impact on how your business’ website performs if it is done properly. Although there are countless free “how-to” tutorial videos and articles online that claim to be able to teach anybody how to become the best SEO content writer, true expertise in the SEO world…

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Read more on Your Business Should Be Flexible In Remote Working
TagsBusiness

Your Business Should Be Flexible In Remote Working

If you had asked me back in January what I had expected my working situation to be today, I probably wouldn’t have anticipated that I would be fortunate enough to be working from the comfort of my own home. However, as many businesses continue their social distancing practices to keep their employees and customers safe…

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Read more on The Best Content Marketing Mix Includes Text, Photos, and Videos
TagsSEO, Writing

The Best Content Marketing Mix Includes Text, Photos, and Videos

Introduction It is fairly common knowledge that businesses should use a mix of text, photos, and videos in their marketing efforts. However, I’ve come to realize that many people fail to recognize the importance of each form of content and do not consider why or how each one can be effectively utilized in marketing.  …

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