Earlier this year, a trusted SEO professional, Brian Dean, released a method to rank YouTube videos fast using what he calls the 'Sequel Technique'. We circled back over 7 months later to see what kind of impact the technique has had in the blogosphere only to discover that even the team at Backlinko has yet…
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The Power of Collaboration
Authors: Tina Walczak & Cam Schreiner Editor: Andrea Tomlinson In 2019, collaboration has proved itself to be an effective cross-promotional tool in the marketing industry. Top brands are collaborating with one another (such as BMW and Louis Vuitton, GoPro and Red Bull, Alexander Wang and H&M), and not only have these alliances benefited brands…
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Instagram Hiding Likes & The Impact [Case Study]
Introduction If you are a regular user of Instagram or pay attention to the latest trends in social media, you've probably heard that Instagram recently rolled out a feature to hide the amount of 'likes' a post receives. The early feedback on Instagram hiding likes has been mixed with many lauding the increased focus on…
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How To Use The New Google Search Console Enhancements (2019)
If you’re a business owner or a webmaster for a website(s), you will have noticed some changes recently to the Google Search Console interface. Google has recently added features to help you better understand how your website is performing on Google, why that is the case, and how you can troubleshoot issues. The new additions…
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Online Advertising Restrictions For Vape Shops [& Workarounds!]
Struggling to generate web traffic to your website? A quick way to change this is to invest in an ad campaign to drive brand awareness and/or sales. What do you do when advertising channels like Facebook and Google aren’t available to you? We’re going to uncover your options in this blog. We’ll be focusing primarily…
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How Google Became The Most Popular Search Engine On The Internet
What did we do before Google? Maybe it’s just marketing nerds like the team at Hiilite that seems to ask this question. However, if you’ve ever wondered, “what was it like performing online research before Google?”, this post is for you. You may think that search engines are a (relatively) new concept – Google was founded in…
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Branding Mistakes + Misconceptions
By: Tina Walczak & Cam Schreiner We were approached by one of our followers, Heather, with the following question: What are some common branding mistakes? Branding Mistakes to Avoid: Don't Everything to Everyone Think of Whole Foods. They don’t try to hit the entire market and be the grocery store for everyone. They stick to a…
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Managing Client Expectations
By: Tina Walczak & Cam Schreiner We’ve all had them, you know those difficult clients who just know more than you. We have had countless clients argue with us, and who have left because they didn’t see the value in what we were doing. Then later down the road, we’ve seen the client try to take…
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The Good, the Bad, The Ugly… Of Branding.
By: Tina Walczak & William Walczak We recently took a trip to beautiful Palm Spring where my parents live, and I must say... I love it here. I always love Kelowna, but there is something to be said about picking fresh oranges off the neighbours tree. So we had a question come in to our branding…
Read MoreHow to Win a Client & Get More Work
By: Tina Walczak, William Walczak & Cam Schreiner Today we're going to discuss how you can get the clients you want, and if you are struggling to find any, a few strategies on how to find and land a new client. To start with, we want you to start thinking about questions you have regarding lead generation! What kind of clients…
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Personal Branding Vs Company Branding
By: Tina Walczak & Cam Schreiner In our recent Instagram live, we discussed personal branding vs company branding, and if your personal brand can hurt your corporate/business brand. We were approached by our followers with the following questions: Have you done anything in the past that might be a conflict from your personal vs corporate…
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Designing The Future Of Female Leadership
A recent TEDx event stands out as markedly different from the usual fare. It was the inaugural year for a female-only panel of speakers at a TEDx event, making it a unique forum that provided a platform for women to speak and collaborate. The topic for this year’s talks was “Civitas,” meaning citizenship and a…
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