In the ever-evolving landscape of digital communication, email remains a cornerstone of business operations, marketing strategies, and personal correspondence. However, this ubiquitous mode of communication is also a prime target for phishing attempts, spam, and other malicious activities. Recognizing the importance of safeguarding users, tech giants Google and Yahoo have introduced new sender requirements designed…
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Imagine you're running a cozy family restaurant in town, where the smell of home-cooked meals and the buzz of happy diners fill the air. But here's the catch – despite your delicious dishes, your restaurant isn't getting the attention it deserves online. Since most customers search online these days, It's crucial to be on top…
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Do you want customers in your local area to find you? Local SEO is a key aspect of digital marketing. Focus on Local SEO, connect with your community and become the talk of the town, for all the good reasons. In Kelowna, where competition is fierce, mastering SEO can be the key to standing out.…
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Social media marketing stands as the cornerstone of modern brand success. But, how do you harness its immense potential to elevate your brand? We explore ways to make your social media presence lively and successful in promoting growth. Identify Your Goals: The ABCs of Social Media Marketing Before diving into the vast ocean of…
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With the rapid shift to online platforms, every business, big or small, needs an effective online marketing presence. Here's why you should seriously consider hiring a digital marketing agency, especially if you're targeting competitive markets. Why is Digital Marketing Important for Businesses Today? Digital marketing is the bridge connecting businesses to their audience in…
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Warning This article contains language that may be offensive to some readers. Fuck sliders. While some people might think they are a great way to show more content to users, in reality no one usually gives a fuck about what comes after the first slide. Before we get any further, we should be clear that…
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Ever wondered if your hard-earned bucks spent on SEO are actually paying off? Sure, you’re getting more clicks, but are those clicks turning into dollars? Stick around, because we’re about to decode the often perplexing world of measuring the Return on Investment (ROI) of your SEO campaigns in a really simple way. What Is SEO…
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Warning This article contains language that may be offensive to some readers. We all know Google Maps is great for getting directions to that new, hipster burrito place that just opened up in the old converted piano factory, but do you need to use it on a website? Let’s face it, 9 times out of…
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Warning This article contains language that may be offensive to some readers. Alright, web designers, gather ’round. It’s time to dive into the world of form design, the things users love to hate. Contact forms, sign-up forms, checkout forms—you know, those little bastards that can make or break a user's experience on your website. Sure,…
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Warning This article contains language that may be offensive to some readers. Okay, web designers, gather 'round. It's time to talk about interactive elements. Buttons, dropdown menus, and hyperlinks. Accordions, sliders, and forms. Basically, anything the user can click or otherwise affect, change, or trigger. They can be triggered by clicking, hovering, typing, or even…
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Warning This article contains language that may be offensive to some readers. Every website needs great imagery and I’m sure you’ve thought about how to use photography and graphics strategically in your design to both inform and delight the user. What I bet you haven’t done is think about how to use them strategically to…
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Warning This article contains language that may be offensive to some readers. Look, I know you designers love your fonts but you can’t just use whatever the fuck you want for the web. Honestly, you should consider yourselves lucky with the options you have now. Back in the day you only had like 10 web-safe…
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