Information Visualization
Graphic Design

Information Visualization

Information visualization is one of the most recent movements that inspires great design. The visual communication of information or data can be effective, intriguing, and beautiful – or it can confusing, boring, and ugly. Hiilite Creative Group’s William Walczak believes “everything communicates” and an effective design should speak to its audience and produce results. Everything Communicates Has […]

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Launching your Brand on Social Media
Marketing, Social Media

Launching your Brand on Social Media

Social media is no longer a popular option for businesses, it's a must have. Why are we seeing this? Beyond the ability to connect with your target market on a more honest and direct platform, social media allows opportunities for better customer service, public relations and customer insight. You can connect with your customers and get them to engage with your business on a level that hasn't been possible previously.

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Why We Love Brands: The Psychology Behind Branding
Agency News

Why We Love Brands: The Psychology Behind Branding

As consumers we like to think that we objectively select products based on factors like functionality, features, quality, price, etc. However insights from psychology show that there are more factors affecting our decision making than we might think. Our feelings and identities have a great influence on which brands we choose. Smart marketers know this and that's why brand marketing exists!

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Top Website Design Trends 2017
Web Design

Top Website Design Trends 2017

Much like in fashion, website design trends come and go. The web is ever evolving and that site you had built 5 years ago may be starting to look stale and dated. If it's time for you to revamp your online look in the same way you ditched those passé pieces from your 2006 wardrobe then read on for our top 5 website design trends of 2017.

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On May 1st, get your Onesie on!
Agency News, Community

On May 1st, get your Onesie on!

The Canadian Mental Health Association Kelowna encourages people from all walks of life to learn, talk, reflect and engage with others on all issues relating to mental health. On May 1st Teresa May and Hiilite Web Design and Marketing SEO, SEM Agency in Kelowna is starting a Fundraising Initiative to challenge other local businesses, universities, and schools to participate in supporting the Canadian Mental Health Association Kelowna.

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Understanding Personal Branding with Angela Roy
Branding, Web Design

Understanding Personal Branding with Angela Roy

The tricky part about personal branding is balancing the end result between what the customers expect from your brand as well as what you feel represents yourself. If the entrepreneur does not feel connected with their own brand, it will not translate the passion that person has for their business. On the flip-side however, if the brand does not speak to it's target audience, it will miss the mark completely.

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Drawing Inspiration from Paul Rand
Graphic Design

Drawing Inspiration from Paul Rand

Paul Rand was an American graphic designer that established himself as a leader and innovator in the design world. He developed logos for Enron, UPS, IBM, ABC and NeXT. His journey didn't have the easiest beginning as he was not encouraged to pursue art as his career, and was forced to teach himself much of what he knew. His hard work and determination is what set him apart from other designers at the time.

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