Building a branding strategy is one of the most important decisions you can make for your small business. Your branding will dictate every decision from who your ideal clients are to what your company culture is like and how you communicate with them. It's an undertaking that should not be taken lightly, but it doesn't…
Read More
This article will explore the design process designers go through when designing for a printed piece- sketching, designing, color correction and more! You’ve probably seen the term “print design” before, and you may know that designing for print is different from designing for a website. But what does designing for print really mean? And how…
Read More
When we opened our doors in February 2020 we had a website that was corporate, but didn’t reflect who we are today. My name is Kevin Foreman, and I’m the Founder and President of Bsbcon In this article I’m going to discuss our rebrand that happened seven months into our operation. It included a new…
Read More
Alex Antolino is the Creative Director at Typeform and today he's joining Cam & Tina to talk about the importance of sustainability and how brands can save the world. Guest: Alex Antolino Topic: How Brands Can Save the World Hosts: Cam Schreiner & Tina Walczak Watch video of the podcast HERE Podcast Transcript: Cam…
Read More
Kim has spent almost a decade working for some of the most successful Fortune 500 companies. She has sold to entrepreneurs, business owners, and C-levels of international conglomerates. But it wasn’t until she left sales that she truly understood her desire to empower others to do sales in a different way in order to bring…
Read More
Like plants, we all want to grow, and even more so if we’re trying to scale up a business. You’re also probably looking for the “magic solution” to solving your scaling issues. Guess what? We are too. It turns out that there are many factors when it comes to scaling your design business. You can’t…
Read More
An Introduction To SEO: What Is It? Search Engine Optimization, or SEO, can have major benefits for your business if it is implemented effectively. As an SEO content writer myself, I want to believe that most of you reading this article, business owners especially, already understand how essential good SEO is for a business’ success.…
Read More
Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the same effect. Tina Walczak our Chief Brand Officer and Jake MacLaren, one of our content strategists, discusses branding mistakes and how when it comes to…
Read More
Search Engine Optimization, or SEO, can have a massively positive impact on how your business’ website performs if it is done properly. Although there are countless free “how-to” tutorial videos and articles online that claim to be able to teach anybody how to become the best SEO content writer, true expertise in the SEO world…
Read More
Cool logos are everywhere nowadays with new companies popping up each day, and existing companies rebranding or redesigning their own. A logo is the main embodiment of a business and the design of it shouldn’t be handed to just someone off the internet who took an Adobe Illustrator class once. A business is often reflected through…
Read More
If you had asked me back in January what I had expected my working situation to be today, I probably wouldn’t have anticipated that I would be fortunate enough to be working from the comfort of my own home. However, as many businesses continue their social distancing practices to keep their employees and customers safe…
Read MoreIntroduction It is fairly common knowledge that businesses should use a mix of text, photos, and videos in their marketing efforts. However, I’ve come to realize that many people fail to recognize the importance of each form of content and do not consider why or how each one can be effectively utilized in marketing. …
Read More