Read more on Lead Generation Marketing
TagsAgency News

Lead Generation Marketing

By: Tina Walczak & Cam Schreiner Today Cam and I are going to discuss lead generation marketing. This is a method that I used when we first started our agency and continue to use. It’s not the only way, but it has worked for me in the past. Lead Generation Marketing: Beginning Stages When Will…

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Read more on Cohesive Brand Messaging
TagsAgency News

Cohesive Brand Messaging

By: Tina Walczak & Cam Schreiner During one of our recent Thursday Hiilite Instagram Live Videos, we discussed Cohesive Brand Messaging. Julie from Portia Ella sparked this week's topic with her question: How do you create a cohesive brand message, while trying to support so many niche markets? Portia Ella: Cohesive Brand Messaging Julie is the…

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Read more on Client Communication
TagsAgency News

Client Communication

By: Tina Walczak & Cam Schreiner During our regular Hiilite Instagram Live Video on Thursday, January 3rd we discussed client communication after receiving a question (all the way from Scotland!) from @ThatGuyFowley, that read: My main kinda question was how to keep in good contact with the client. Should you message them every now and then? Or…

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Read more on How to: Calculate ROI on Branding Initiatives
TagsAgency News, SEO

How to: Calculate ROI on Branding Initiatives

By: Patrick Henderson Let’s say you're our client and you want to calculate ROI on branding initiatives, what's the best way to go about this?  Calculating ROI When it comes to business or marketing, we first want to approach it from an economic standpoint. Asking questions including, ‘was that a good investment’, or ‘what else could I have spent…

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Read more on Everything you Need to Know About Videography Production in 2019
TagsAgency News

Everything you Need to Know About Videography Production in 2019

By: Ellen Gregory 2019 is on track for being a full-on video revolution year for marketers. If you haven’t considered or begun incorporating videography production into your marketing strategy, you’re doing your company an injustice. Corporate video content and videography production is the most effective and lucrative way to promote your business. Videos provide companies with versatile and engaging…

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TagsBusiness

Business Strategy vs Marketing Strategy

Business strategy versus marketing strategy is the question we constantly get asked. Which is more important? Turns out both, but let me tell you why stick around. Alright so first, what exactly is a business strategy? And what is a marketing strategy? A lot of these concepts often get confused so if you have any…

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Read more on What Incentive Motivates You? Types Of Incentives Explained
TagsMarketing

What Incentive Motivates You? Types Of Incentives Explained

By: Tina Walczak & Cam Schreiner An incentive is something that motivates an individual to perform an action. Whether you are trying to motivate your team to reach their potential, a creative to design great work, or your husband to go to the gym; everyone has a unique incentive that works for them. Incentives can…

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Read more on Project Management Triangle Example & How To Manage Creatives
TagsMarketing

Project Management Triangle Example & How To Manage Creatives

By: Tina Walczak & Cam Schreiner Someone reached out to us at Hiilite in Kelowna and mentioned they were having issues with time management and managing creatives. They were working with a few creatives, but having troubles getting their work done on time. We know this is pretty typical since creative work can take a…

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Read more on New Version Of WordPress (5.0) What’s Changed & How To Update
TagsWeb Design

New Version Of WordPress (5.0) What’s Changed & How To Update

With such a big WordPress update the team at Hiilite has compiled a comprehensive guide to the new version of WordPress. WordPress 5.0, or Gutenberg is a significant update. We'll go over why in this article. If you run a WordPress website you're familiar with the idea that they usually have updates between 2-4 times…

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Read more on Insight into Elements Of A Brand Refresh
TagsBranding

Insight into Elements Of A Brand Refresh

Where To Start? As a well-established business, the decision to undergo a branding refresh can be a scary thought. Some of the considerations that run through the business owner’s head might include, “Do I risk neglecting those who already recognize my brand?” or “Will the brand refresh have the impact on revenue that makes it…

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Read more on Brand Photography For Small Businesses: A Case Study
TagsBranding, Photography

Brand Photography For Small Businesses: A Case Study

You know what they say in Manhattan- appearances are everything. When your clientele enjoy the finer things in life, your brand needs to reflect that. Dog Relations NYC is a dog training service for the dogs of New York City. Elisabeth Weiss is the woman behind all the magic, transforming mischievous puppies into well behaved…

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