Read more on What Is SEO?
TagsSEO

What Is SEO?

An Introduction To SEO: What Is It? Search Engine Optimization, or SEO, can have major benefits for your business if it is implemented effectively. As an SEO content writer myself, I want to believe that most of you reading this article, business owners especially, already understand how essential good SEO is for a business’ success.…

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Read more on Common Branding Mistakes That Can Devastate Your Brand  
TagsBranding, Graphic Design, Marketing, Photography, Social Media, Strategy, Writing

Common Branding Mistakes That Can Devastate Your Brand  

Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the same effect. Tina Walczak our Chief Brand Officer and Jake MacLaren, one of our content strategists, discusses branding mistakes and how when it comes to…

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Read more on How To Hire The Right SEO Firm
TagsAgency News

How To Hire The Right SEO Firm

Search Engine Optimization, or SEO, can have a massively positive impact on how your business’ website performs if it is done properly. Although there are countless free “how-to” tutorial videos and articles online that claim to be able to teach anybody how to become the best SEO content writer, true expertise in the SEO world…

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Read more on Your Business Should Be Flexible In Remote Working
TagsBusiness

Your Business Should Be Flexible In Remote Working

If you had asked me back in January what I had expected my working situation to be today, I probably wouldn’t have anticipated that I would be fortunate enough to be working from the comfort of my own home. However, as many businesses continue their social distancing practices to keep their employees and customers safe…

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Read more on The Best Content Marketing Mix Includes Text, Photos, and Videos
TagsSEO, Writing

The Best Content Marketing Mix Includes Text, Photos, and Videos

Introduction It is fairly common knowledge that businesses should use a mix of text, photos, and videos in their marketing efforts. However, I’ve come to realize that many people fail to recognize the importance of each form of content and do not consider why or how each one can be effectively utilized in marketing.  …

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Read more on How to Establish a Powerhouse Personal and Business Brand with Tina Walczak
TagsBranding, Business, Marketing, Social Media, Strategy

How to Establish a Powerhouse Personal and Business Brand with Tina Walczak

There is a lot of confusion surrounding the difference between a personal brand vs. a business brand, but luckily Tina Walczak, our Chief Brand Officer, understands it well. In the below interview, one of our content strategists, Jake MacLaren, discusses how to build a personal brand, what pitfalls to avoid and how to separate brand from business with…

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Read more on How to Get One Million Views on Your Jewelry Facebook Ads
TagsGraphic Design, Marketing, Social Media, Strategy

How to Get One Million Views on Your Jewelry Facebook Ads

Facebook ads have only grown in popularity over the years with the extensive development of the Facebook Ads platform. Nowadays, you’ll find jewelry Facebook ads, Instagram story ads, and many other varieties of ads to choose from all from the same platform. However, because numerous businesses are endlessly competing for the best results on the platform it can be challenging to…

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TagsMarketing, Strategy

How To Setup A Marketing Calendar

In this video, Adrienne, Senior Marketing Manager at Hiilite, goes over how to use a marketing calendar template to schedule your marketing events throughout the year and create a sound marketing plan. If you struggle to define the goals and objectives of your marketing strategy, or planning for the future, then this video and template…

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TagsAgency News, Business, Graphic Design, Marketing, SEO, Social Media, Strategy, Web Design

2020 Local Marketing Strategy Top Grade Tire and OK Tire Justin Bullock

Watch (YouTube - Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with local businesses the to help find new opportunities, pivot…

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TagsAgency News

Marketing Steps in an Economic Crisis

Watch as William Walczak, Hiilite CEO, (YouTube - 2020 Marketing Steps in an Economic Crisis) leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with the to help them find new opportunities, pivot their offerings, and understand what is going to help their businesses thrive. In this…

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