With the rapid shift to online platforms, every business, big or small, needs an effective online marketing presence. Here's why you should seriously consider hiring a digital marketing agency, especially if you're targeting competitive markets. Why is Digital Marketing Important for Businesses Today? Digital marketing is the bridge connecting businesses to their audience in…
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One of the biggest events of the year is coming up and it’s not Christmas. Black Friday is going to be arriving sooner than you may realize and being prepared for it as a business can help you maximize profits even with major discounts or promotions going on. Setting up a Black Friday landing page…
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It’s easy to advertise your website and drive traffic, but it’s harder (although worthwhile) to find out how your web design plus SEO could be better. Poor web design and development might not seem like the reason you’re losing profits, but there’s a good chance yours could be better and start keeping interested customers or…
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Creatives are one of the most valuable assets to any company. The most effective way to manage creatives is by delegating tasks, setting deadlines, and providing deadlines. When delegating tasks it is important that the manager not overload their employees with too much work at once, because this will cause them stress and they…
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When it comes to the overall health of a workplace, it’s important to take both physical and mental factors into consideration. The way an employee feels, thinks, and behaves can impact everything from communication to productivity, so helping to improve their mental health is one of the most important steps an employer can take. Not…
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If you are part of a large number of Canadians who own a pet, then you likely go through a similar routine every morning: wake up, get ready for work, eat breakfast, and then head out the door. In most cases, your pet will see you off and then wait around the house all day…
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When it comes to building a website for your business, it can sometimes be overwhelming to determine exactly what information is necessary to create a great website. It can be tempting to put as much information on your site as possible to make sure your clients and customers are well-informed, but in some cases, less…
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Building a branding strategy is one of the most important decisions you can make for your small business. Your branding will dictate every decision from who your ideal clients are to what your company culture is like and how you communicate with them. It's an undertaking that should not be taken lightly, but it doesn't…
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Like plants, we all want to grow, and even more so if we’re trying to scale up a business. You’re also probably looking for the “magic solution” to solving your scaling issues. Guess what? We are too. It turns out that there are many factors when it comes to scaling your design business. You can’t…
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If you had asked me back in January what I had expected my working situation to be today, I probably wouldn’t have anticipated that I would be fortunate enough to be working from the comfort of my own home. However, as many businesses continue their social distancing practices to keep their employees and customers safe…
Read MoreThere is a lot of confusion surrounding the difference between a personal brand vs. a business brand, but luckily Tina Walczak, our Chief Brand Officer, understands it well. In the below interview, one of our content strategists, Jake MacLaren, discusses how to build a personal brand, what pitfalls to avoid and how to separate brand from business with…
Read MoreWatch (YouTube - Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with local businesses the to help find new opportunities, pivot…
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