Business

Read more on How To Manage Creatives In The Workplace
TagsAgency News, Business, Careers, Community

How To Manage Creatives In The Workplace

  Creatives are one of the most valuable assets to any company. The most effective way to manage creatives is by delegating tasks, setting deadlines, and providing deadlines. When delegating tasks it is important that the manager not overload their employees with too much work at once, because this will cause them stress and they…

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Read more on The Importance of Treating Mental Health in the Workplace
TagsBusiness, Community

The Importance of Treating Mental Health in the Workplace

When it comes to the overall health of a workplace, it’s important to take both physical and mental factors into consideration. The way an employee feels, thinks, and behaves can impact everything from communication to productivity, so helping to improve their mental health is one of the most important steps an employer can take. Not…

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Read more on Creating a Brand Strategy for Your Small Business
TagsBranding, Business

Creating a Brand Strategy for Your Small Business

Building a branding strategy is one of the most important decisions you can make for your small business. Your branding will dictate every decision from who your ideal clients are to what your company culture is like and how you communicate with them. It's an undertaking that should not be taken lightly, but it doesn't…

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Read more on Your Business Should Be Flexible In Remote Working
TagsBusiness

Your Business Should Be Flexible In Remote Working

If you had asked me back in January what I had expected my working situation to be today, I probably wouldn’t have anticipated that I would be fortunate enough to be working from the comfort of my own home. However, as many businesses continue their social distancing practices to keep their employees and customers safe…

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Read more on How to Establish a Powerhouse Personal and Business Brand with Tina Walczak
TagsBranding, Business, Marketing, Social Media, Strategy

How to Establish a Powerhouse Personal and Business Brand with Tina Walczak

There is a lot of confusion surrounding the difference between a personal brand vs. a business brand, but luckily Tina Walczak, our Chief Brand Officer, understands it well. In the below interview, one of our content strategists, Jake MacLaren, discusses how to build a personal brand, what pitfalls to avoid and how to separate brand from business with…

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TagsAgency News, Business, Graphic Design, Marketing, SEO, Social Media, Strategy, Web Design

2020 Local Marketing Strategy Top Grade Tire and OK Tire Justin Bullock

Watch (YouTube - Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with local businesses the to help find new opportunities, pivot…

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Read more on Hiilite Hosts Marketing Strategy Sessions to Support Your Local Business During COVID-19 and Beyond
TagsAgency News, Business, Business News, Marketing, Strategy

Hiilite Hosts Marketing Strategy Sessions to Support Your Local Business During COVID-19 and Beyond

Without a doubt, COVID-19 has pushed many businesses to consider more digital marketing options in order to stay afloat—which isn’t a bad thing. It just means rethinking how your business can reach your customers or clients. It also means finding ways to accommodate and support clients in more socially distant ways.  However, no one said this would be easy. That’s why Hiilite is offering free marketing strategy sessions to help organizations pivot during…

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Read more on Instagram Doctor Dave Talas – How to Make Money Selling Online
TagsAgency News, Business, Marketing, SEO, Social Media, Writing

Instagram Doctor Dave Talas – How to Make Money Selling Online

“I like to synthesize information from people who have been in business and have been writing books for like twenty years.” – David Talas   Hiilite’s Chief Brand Officer Tina Walczak, and Senior Identity Designer Cam Schreiner, Interview Master Instagram Dr. Dave Talas     Q. Are Instagram carousels overdone? Do people just copy what they see? …

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