Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the same effect. Tina Walczak our Chief Brand Officer and Jake MacLaren, one of our content strategists, discusses branding mistakes and how when it comes to…
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You know what they say in Manhattan- appearances are everything. When your clientele enjoy the finer things in life, your brand needs to reflect that. Dog Relations NYC is a dog training service for the dogs of New York City. Elisabeth Weiss is the woman behind all the magic, transforming mischievous puppies into well behaved…
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When you know you have the best hand at the poker table, what do you do? You go all in… The Hiilite Creative Team has gone all in for 2018, giving our videography and photography hardware a serious update. We are on the mission of becoming the best and most badass marketing agency in the…
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As a professional, your headshot is the communication tool that speaks for you when you are not there. It is the face of your entire online appearance and the personal touch of your physical marketing materials. The quality of your headshot broadcasts an image to the general public- does your photo accurately portray your…
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Your business card is like your handshake... Is your design strong and confident, or does it lay flat, like a dead fish? (no one likes a dead fish handshake ????) As a designer or any other creative, you need to understand that your work will be displayed and interacted with on various mediums. Every time…
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Struggling to shoot outdoors in bright, natural light? Discover how our Photography Team captured beautiful portraits in the snow filled mountains of British Columbia! The winter months keep many photographers cooped up indoors, shooting the same style in their studio day after day, until the warm weather decides to make its triumphant return. At Hiilite, we…
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