Writing

Read more on Common Branding Mistakes That Can Devastate Your Brand  
TagsBranding, Graphic Design, Marketing, Photography, Social Media, Strategy, Writing

Common Branding Mistakes That Can Devastate Your Brand  

Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the same effect. Tina Walczak our Chief Brand Officer and Jake MacLaren, one of our content strategists, discusses branding mistakes and how when it comes to…

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Read more on The Best Content Marketing Mix Includes Text, Photos, and Videos
TagsSEO, Writing

The Best Content Marketing Mix Includes Text, Photos, and Videos

Introduction It is fairly common knowledge that businesses should use a mix of text, photos, and videos in their marketing efforts. However, I’ve come to realize that many people fail to recognize the importance of each form of content and do not consider why or how each one can be effectively utilized in marketing.  …

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Read more on Instagram Doctor Dave Talas – How to Make Money Selling Online
TagsAgency News, Business, Marketing, SEO, Social Media, Writing

Instagram Doctor Dave Talas – How to Make Money Selling Online

“I like to synthesize information from people who have been in business and have been writing books for like twenty years.” – David Talas   Hiilite’s Chief Brand Officer Tina Walczak, and Senior Identity Designer Cam Schreiner, Interview Master Instagram Dr. Dave Talas     Q. Are Instagram carousels overdone? Do people just copy what they see? …

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Read more on How To Improve Your Copywriting Skills
TagsMarketing, Writing

How To Improve Your Copywriting Skills

Some of our writers have been working with a gentleman by the name of Jared Kessler. This article and call summary would be a great resource for anyone who is looking to hone their writing skills and processes. Creatives, managers, and business owners alike can all benefit from Jared’s thoughts on creation and methodology.  …

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