Why Generic AI Content Hurts SEO
AI has made content creation ridiculously easy. You can open a tool, type a prompt like “write me a 1000 word SEO blog about landscaping,” and have a complete…
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Words matter. The right message builds trust, drives action, and defines your brand voice. In Hiilite’s Writing category, we share content strategy, copywriting, and storytelling insights to help you write with clarity and impact.
Need help crafting your message? Check out our SEO and Digital Marketing services.
AI Overview (AIO) in 2026: What It Is, How It Impacts Click Through Rate, and How to Rank
If your SEO marketing dashboard has started feeling like it was designed by a raccoon on espresso (impressions up, clicks down, rankings “fine,” clients confused), welcome to 2026. The AI…
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Common Branding Mistakes That Can Devastate Your Brand
Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the…
Read Article The Best Content Marketing Mix Includes Text, Photos, and Videos
Introduction It is fairly common knowledge that businesses should use a mix of text, photos, and videos in their marketing efforts. However, I’ve come to realize that many people fail…
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Instagram Doctor Dave Talas – How to Make Money Selling Online
“I like to synthesize information from people who have been in business and have been writing books for like twenty years.” – David Talas Hiilite’s Chief Brand Officer Tina Walczak,…
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Creating an Online Creative Business in 2020 – The Ideas That Will Get You Making Personal Income Before Your EI Runs Out
SEO, or Search Engine Optimization is a scary word to some, but if you take a step back, what matters are the little things you can do right on your…
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How To Improve Your Copywriting Skills
Some of our writers have been working with a gentleman by the name of Jared Kessler. This article and call summary would be a great resource for anyone who is…
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