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Read more on The Good, the Bad, The Ugly… Of Branding.
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The Good, the Bad, The Ugly… Of Branding.

By: Tina Walczak & William Walczak We recently took a trip to beautiful Palm Spring where my parents live, and I must say... I love it here. I always love Kelowna, but there is something to be said about picking fresh oranges off the neighbours tree.   So we had a question come in to our branding…

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How to Win a Client & Get More Work

By: Tina Walczak, William Walczak & Cam Schreiner Today we're going to discuss how you can get the clients you want, and if you are struggling to find any, a few strategies on how to find and land a new client.   To start with, we want you to start thinking about questions you have regarding lead generation! What kind of clients…

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Read more on Personal Branding Vs Company Branding
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Personal Branding Vs Company Branding

By: Tina Walczak & Cam Schreiner In our recent Instagram live, we discussed personal branding vs company branding, and if your personal brand can hurt your corporate/business brand. We were approached by our followers with the following questions: Have you done anything in the past that might be a conflict from your personal vs corporate…

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Read more on Incorporate and Trademark your Brand
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Incorporate and Trademark your Brand

By: Tina Walczak & Cam Schreiner We recently came out of a meeting with a client who was a day or 2 away from launching their company, until a trademarking situation put a halt on it. The issue? Another company, in the same industry, was already using the brand name and had trademarked it in the…

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Read more on The Hiilite Strategy
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The Hiilite Strategy

By: Tina Walczak & Cam Schreiner Strategy is something that is so valuable before starting with any client, but it can be a bit of a mystery. If you feel overwhelmed by the thought of Strategy, you are definitely not alone. Creating a process and a framework that you use with every client is important.We use a framework…

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I Procrastinate Too Much…

By: Tina Walczak & Cam Schreiner Today we are going to talk about procrastination... If we know why we do it, but why others don’t do it, then we will have a better understanding of how to stop. Biggest procrastinator “You can't just turn on creativity like a faucet. You have to be in the…

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Read more on Lead Generation Marketing
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Lead Generation Marketing

By: Tina Walczak & Cam Schreiner Today Cam and I are going to discuss lead generation marketing. This is a method that I used when we first started our agency and continue to use. It’s not the only way, but it has worked for me in the past. Lead Generation Marketing: Beginning Stages When Will…

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Read more on Cohesive Brand Messaging
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Cohesive Brand Messaging

By: Tina Walczak & Cam Schreiner During one of our recent Thursday Hiilite Instagram Live Videos, we discussed Cohesive Brand Messaging. Julie from Portia Ella sparked this week's topic with her question: How do you create a cohesive brand message, while trying to support so many niche markets? Portia Ella: Cohesive Brand Messaging Julie is the…

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Read more on Client Communication
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Client Communication

By: Tina Walczak & Cam Schreiner During our regular Hiilite Instagram Live Video on Thursday, January 3rd we discussed client communication after receiving a question (all the way from Scotland!) from @ThatGuyFowley, that read: My main kinda question was how to keep in good contact with the client. Should you message them every now and then? Or…

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Read more on How to: Calculate ROI on Branding Initiatives
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How to: Calculate ROI on Branding Initiatives

By: Patrick Henderson Let’s say you're our client and you want to calculate ROI on branding initiatives, what's the best way to go about this?  Calculating ROI When it comes to business or marketing, we first want to approach it from an economic standpoint. Asking questions including, ‘was that a good investment’, or ‘what else could I have spent…

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Read more on Everything You Need to Know About Video in 2019
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Everything You Need to Know About Video in 2019

By: Ellen Gregory 2019 is on track for being a full-on video revolution. If you haven’t considered or begun incorporating videography into your marketing strategy, you’re doing your company an injustice. Video content is one of the most effective and lucrative ways to promote your business. Videos provide companies with versatile and engaging content that is accessible across several…

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