A recent TEDx event stands out as markedly different from the usual fare. It was the inaugural year for a female-only panel of speakers at a TEDx event, making it a unique forum that provided a platform for women to speak and collaborate. The topic for this year’s talks was “Civitas,” meaning citizenship and a…
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By: Tina Walczak & Cam Schreiner We recently came out of a meeting with a client who was a day or 2 away from launching their company, until a trademarking situation put a halt on it. The issue? Another company, in the same industry, was already using the brand name and had trademarked it in the…
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By: Tina Walczak & Cam Schreiner Strategy is something that is so valuable before starting with any client, but it can be a bit of a mystery. If you feel overwhelmed by the thought of Strategy, you are definitely not alone. Creating a process and a framework that you use with every client is important.We use a framework…
Read MoreBy: Tina Walczak & Cam Schreiner Today we are going to talk about procrastination... If we know why we do it, but why others don’t do it, then we will have a better understanding of how to stop. Biggest procrastinator “You can't just turn on creativity like a faucet. You have to be in the…
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By: Tina Walczak & Cam Schreiner Today Cam and I are going to discuss lead generation marketing. This is a method that I used when we first started our agency and continue to use. It’s not the only way, but it has worked for me in the past. Lead Generation Marketing: Beginning Stages When Will…
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By: Tina Walczak & Cam Schreiner During one of our recent Thursday Hiilite Instagram Live Videos, we discussed Cohesive Brand Messaging. Julie from Portia Ella sparked this week's topic with her question: How do you create a cohesive brand message, while trying to support so many niche markets? Portia Ella: Cohesive Brand Messaging Julie is the…
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By: Tina Walczak & Cam Schreiner During our regular Hiilite Instagram Live Video on Thursday, January 3rd we discussed client communication after receiving a question (all the way from Scotland!) from @ThatGuyFowley, that read: My main kinda question was how to keep in good contact with the client. Should you message them every now and then? Or…
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By: Patrick Henderson Let’s say you're our client and you want to calculate ROI on branding initiatives, what's the best way to go about this? Calculating ROI When it comes to business or marketing, we first want to approach it from an economic standpoint. Asking questions including, ‘was that a good investment’, or ‘what else could I have spent…
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By: Ellen Gregory 2019 is on track for being a full-on video revolution. If you haven’t considered or begun incorporating videography into your marketing strategy, you’re doing your company an injustice. Video content is one of the most effective and lucrative ways to promote your business. Videos provide companies with versatile and engaging content that is accessible across several…
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Our development team has been working diligently behind the scenes on the next big Hiilite project. After many weekend hours and late-night sessions, we are almost ready to reveal our next offering. We are very much a creative marketing agency but one of our main focuses is web design and development. For many years, we…
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Video is a staple in today’s world of social media and marketing. To quote Will, CEO of Hiilite - “Marketing is no longer, ‘I’m going to take a picture and put it out in front of an audience’. It's an iterative process”. Iterative in the fact its continual adaption to get focused results for your…
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Always fascinated with successful brands, in particular, Nike, my goal has been to learn the process and formulas required to create the world's best brands. My fascination started at twelve years old when I would sneak down to my brother’s room and steal his surfing magazine. I would gaze at the images and ads, becoming…
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