Search Engine Optimization, or SEO, can have a massively positive impact on how your business’ website performs if it is done properly. Although there are countless free “how-to” tutorial videos and articles online that claim to be able to teach anybody how to become the best SEO content writer, true expertise in the SEO world…
Read MoreCool logos are everywhere nowadays with new companies popping up each day, and existing companies rebranding or redesigning their own. A logo is the main embodiment of a business and the design of it shouldn’t be handed to just someone off the internet who took an Adobe Illustrator class once. A business is often reflected through…
Read MoreWatch (YouTube - Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with local businesses the to help find new opportunities, pivot…
Read MoreWatch as William Walczak, Hiilite CEO, (YouTube - 2020 Marketing Steps in an Economic Crisis) leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with the to help them find new opportunities, pivot their offerings, and understand what is going to help their businesses thrive. In this…
Read More
Branding is a key part of marketing strategy which is why it’s so important, especially now with current events making it challenging to stay in business. Our chief branding officer, Tina Walczak, spoke with the chief executive officer of Dragone, François Girard, to learn about successful brand strategies to keep your business alive during this…
Read More
Without a doubt, COVID-19 has pushed many businesses to consider more digital marketing options in order to stay afloat—which isn’t a bad thing. It just means rethinking how your business can reach your customers or clients. It also means finding ways to accommodate and support clients in more socially distant ways. However, no one said this would be easy. That’s why Hiilite is offering free marketing strategy sessions to help organizations pivot during…
Read More
“I like to synthesize information from people who have been in business and have been writing books for like twenty years.” – David Talas Hiilite’s Chief Brand Officer Tina Walczak, and Senior Identity Designer Cam Schreiner, Interview Master Instagram Dr. Dave Talas Q. Are Instagram carousels overdone? Do people just copy what they see? …
Read More
SEO, or Search Engine Optimization is a scary word to some, but if you take a step back, what matters are the little things you can do right on your website. Plus, it can be exciting to see your website rise the ranks on search result pages. Every little bit helps when it comes to…
Read More
"Be prepared for the digital connection revolution." Matthew Encina cuts the bullsh*t, and tells it like it is. I don't know what day it is, I don't know what time it is, but I'm just so able to focus right now, and I'm loving that this is a byproduct of this self-isolation. It's a big shift for…
Read More
We’re taking precautions to keep our clients and employees safe during the COVID-19 outbreak. We recognize now more than ever, clients turn to us for business and marketing advice and support. And we’re here to help. Our team is available to you across all of our channels. All meetings will be facilitated via video or…
Read More
By: Tina Walczak & William Walczak We recently took a trip to beautiful Palm Spring where my parents live, and I must say... I love it here. I always love Kelowna, but there is something to be said about picking fresh oranges off the neighbours tree. So we had a question come in to our branding…
Read MoreBy: Tina Walczak, William Walczak & Cam Schreiner Today we're going to discuss how you can get the clients you want, and if you are struggling to find any, a few strategies on how to find and land a new client. To start with, we want you to start thinking about questions you have regarding lead generation! What kind of clients…
Read More