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2020 Local Marketing Strategy Top Grade Tire and OK Tire Justin Bullock

Watch (YouTube - Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with local businesses the to help find new opportunities, pivot…

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Marketing Steps in an Economic Crisis

Watch as William Walczak, Hiilite CEO, (YouTube - 2020 Marketing Steps in an Economic Crisis) leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with the to help them find new opportunities, pivot their offerings, and understand what is going to help their businesses thrive. In this…

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Read more on Global Brand Strategy With CEO François Girard
TagsAgency News, Branding, Community

Global Brand Strategy With CEO François Girard

Branding is a key part of marketing strategy which is why it’s so important, especially now with current events making it challenging to stay in business. Our chief branding officer, Tina Walczak, spoke with the chief executive officer of Dragone, François Girard, to learn about successful brand strategies to keep your business alive during this…

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Read more on Hiilite Hosts Marketing Strategy Sessions to Support Your Local Business During COVID-19 and Beyond
TagsAgency News, Business, Business News, Marketing, Strategy

Hiilite Hosts Marketing Strategy Sessions to Support Your Local Business During COVID-19 and Beyond

Without a doubt, COVID-19 has pushed many businesses to consider more digital marketing options in order to stay afloat—which isn’t a bad thing. It just means rethinking how your business can reach your customers or clients. It also means finding ways to accommodate and support clients in more socially distant ways.  However, no one said this would be easy. That’s why Hiilite is offering free marketing strategy sessions to help organizations pivot during…

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Read more on Instagram Doctor Dave Talas – How to Make Money Selling Online
TagsAgency News, Business, Marketing, SEO, Social Media, Writing

Instagram Doctor Dave Talas – How to Make Money Selling Online

“I like to synthesize information from people who have been in business and have been writing books for like twenty years.” – David Talas   Hiilite’s Chief Brand Officer Tina Walczak, and Senior Identity Designer Cam Schreiner, Interview Master Instagram Dr. Dave Talas     Q. Are Instagram carousels overdone? Do people just copy what they see? …

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Read more on Be Prepared for the Digital Connection Revolution: Business Interview with Matthew Encina
TagsAgency News, Branding, Business, Business News, Community, Marketing, SEO, Social Media, Strategy

Be Prepared for the Digital Connection Revolution: Business Interview with Matthew Encina

"Be prepared for the digital connection revolution." Matthew Encina cuts the bullsh*t, and tells it like it is. I don't know what day it is, I don't know what time it is, but I'm just so able to focus right now, and I'm loving that this is a byproduct of this self-isolation. It's a big shift for…

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Read more on COVID-19 – How Hiilite is helping clients.
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COVID-19 – How Hiilite is helping clients.

We’re taking precautions to keep our clients and employees safe during the COVID-19 outbreak. We recognize now more than ever, clients turn to us for business and marketing advice and support. And we’re here to help. Our team is available to you across all of our channels. All meetings will be facilitated via video or…

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Read more on The Good, the Bad, The Ugly… Of Branding.
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The Good, the Bad, The Ugly… Of Branding.

By: Tina Walczak & William Walczak We recently took a trip to beautiful Palm Spring where my parents live, and I must say... I love it here. I always love Kelowna, but there is something to be said about picking fresh oranges off the neighbours tree.   So we had a question come in to our branding…

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How to Win a Client & Get More Work

By: Tina Walczak, William Walczak & Cam Schreiner Today we're going to discuss how you can get the clients you want, and if you are struggling to find any, a few strategies on how to find and land a new client.   To start with, we want you to start thinking about questions you have regarding lead generation! What kind of clients…

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Read more on Personal Branding Vs Company Branding
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Personal Branding Vs Company Branding

By: Tina Walczak & Cam Schreiner In our recent Instagram live, we discussed personal branding vs company branding, and if your personal brand can hurt your corporate/business brand. We were approached by our followers with the following questions: Have you done anything in the past that might be a conflict from your personal vs corporate…

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