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Read more on Lead Generation Marketing
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Lead Generation Marketing

By: Tina Walczak & Cam Schreiner Today Cam and I are going to discuss lead generation marketing. This is a method that I used when we first started our agency and continue to use. It’s not the only way, but it has worked for me in the past. Lead Generation Marketing: Beginning Stages When Will…

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Read more on Cohesive Brand Messaging
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Cohesive Brand Messaging

By: Tina Walczak & Cam Schreiner During one of our recent Thursday Hiilite Instagram Live Videos, we discussed Cohesive Brand Messaging. Julie from Portia Ella sparked this week's topic with her question: How do you create a cohesive brand message, while trying to support so many niche markets? Portia Ella: Cohesive Brand Messaging Julie is the…

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Read more on Client Communication
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Client Communication

By: Tina Walczak & Cam Schreiner During our regular Hiilite Instagram Live Video on Thursday, January 3rd we discussed client communication after receiving a question (all the way from Scotland!) from @ThatGuyFowley, that read: My main kinda question was how to keep in good contact with the client. Should you message them every now and then? Or…

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Read more on How to: Calculate ROI on Branding Initiatives
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How to: Calculate ROI on Branding Initiatives

By: Patrick Henderson Let’s say you're our client and you want to calculate ROI on branding initiatives, what's the best way to go about this?  Calculating ROI When it comes to business or marketing, we first want to approach it from an economic standpoint. Asking questions including, ‘was that a good investment’, or ‘what else could I have spent…

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Read more on Everything you Need to Know About Videography Production in 2019
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Everything you Need to Know About Videography Production in 2019

By: Ellen Gregory 2019 is on track for being a full-on video revolution year for marketers. If you haven’t considered or begun incorporating videography production into your marketing strategy, you’re doing your company an injustice. Corporate video content and videography production is the most effective and lucrative way to promote your business. Videos provide companies with versatile and engaging…

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Read more on Beautiful and Efficient- Say Hii to Our New WordPress Theme
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Beautiful and Efficient- Say Hii to Our New WordPress Theme

Our development team has been working diligently behind the scenes on the next big Hiilite project. After many weekend hours and late-night sessions, we are almost ready to reveal our next offering. We are very much a creative marketing agency but one of our main focuses is web design and development. For many years, we…

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Read more on WTF is Signification: From Semiotics to Celebrities
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WTF is Signification: From Semiotics to Celebrities

Everything Communicates Where would we be without signs? They enrich our lives and give meaning to the meaningless. Truly everything we do is made possible through some form of signification. From our favourite brands to our choice of news provider, the ways that people interpret signs is what creates the difference. The shoes you wear,…

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Read more on Get Your Onesie On For Mental Health
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Get Your Onesie On For Mental Health

You’ve likely heard that 1 in 5 people will experience a mental health illness or challenge each year. That means even if you haven’t personally struggled with a mental health illness or challenge, you probably know someone who has. Mental health issues indirectly affect every Canadian. And out of the 1 in 5 people who…

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