Our development team has been working diligently behind the scenes on the next big Hiilite project. After many weekend hours and late-night sessions, we are almost ready to reveal our next offering. We are very much a creative marketing agency but one of our main focuses is web design and development. For many years, we…
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Video is a staple in today’s world of social media and marketing. To quote Will, CEO of Hiilite - “Marketing is no longer, ‘I’m going to take a picture and put it out in front of an audience’. It's an iterative process”. Iterative in the fact its continual adaption to get focused results for your…
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Always fascinated with successful brands, in particular, Nike, my goal has been to learn the process and formulas required to create the world's best brands. My fascination started at twelve years old when I would sneak down to my brother’s room and steal his surfing magazine. I would gaze at the images and ads, becoming…
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Everything Communicates Where would we be without signs? They enrich our lives and give meaning to the meaningless. Truly everything we do is made possible through some form of signification. From our favourite brands to our choice of news provider, the ways that people interpret signs is what creates the difference. The shoes you wear,…
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What questions to ask when hiring an agency. Developed by: Tina Walczak, Chief Design Officer of Hiilite. Download the free checklist here. Companies tend to focus on profitability solely as a measure of performance, but this is just one area that we can measure business excellence. When success is measured solely through revenue-related goals,…
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Social media is an incredible tool for companies to promote their services and products. It’s an exceptional way to reach your target audience and be seen on a broader scale. However, it’s essential to evolve and stay current as social media platforms, such as Facebook, Instagram and twitter drastically change their algorithms. The latest algorithm…
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You’ve likely heard that 1 in 5 people will experience a mental health illness or challenge each year. That means even if you haven’t personally struggled with a mental health illness or challenge, you probably know someone who has. Mental health issues indirectly affect every Canadian. And out of the 1 in 5 people who…
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When you know you have the best hand at the poker table, what do you do? You go all in… The Hiilite Creative Team has gone all in for 2018, giving our videography and photography hardware a serious update. We are on the mission of becoming the best and most badass marketing agency in the…
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As a professional, your headshot is the communication tool that speaks for you when you are not there. It is the face of your entire online appearance and the personal touch of your physical marketing materials. The quality of your headshot broadcasts an image to the general public- does your photo accurately portray your…
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As consumers we like to think that we objectively select products based on factors like functionality, features, quality, price, etc. However insights from psychology show that there are more factors affecting our decision making than we might think. Our feelings and identities have a great influence on which brands we choose. Smart marketers know this and...
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The Canadian Mental Health Association Kelowna encourages people from all walks of life to learn, talk, reflect and engage with others on all issues relating to mental health. On May 1st Teresa May and Hiilite Web Design and Marketing SEO, SEM Agency in Kelowna is starting a Fundraising Initiative to challenge other local businesses,...
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Last weekend in Kelowna, our Hiilite team joined the Data Nerds in their event to raise money for the BC Cancer Foundation. The Nerd Olympics brought together some big names in Kelowna tech industry to face off against each other in some very serious games. No, we're serious. Human Hungry Hungry Hippos is no...
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