By: Tina Walczak & Cam Schreiner Today Cam and I are going to discuss lead generation marketing. This is a method that I used when we first started our agency and continue to use. It’s not the only way, but it has worked for me in the past. Lead Generation Marketing: Beginning Stages When Will…
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By: Tina Walczak & Cam Schreiner During one of our recent Thursday Hiilite Instagram Live Videos, we discussed Cohesive Brand Messaging. Julie from Portia Ella sparked this week's topic with her question: How do you create a cohesive brand message, while trying to support so many niche markets? Portia Ella: Cohesive Brand Messaging Julie is the…
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By: Tina Walczak & Cam Schreiner During our regular Hiilite Instagram Live Video on Thursday, January 3rd we discussed client communication after receiving a question (all the way from Scotland!) from @ThatGuyFowley, that read: My main kinda question was how to keep in good contact with the client. Should you message them every now and then? Or…
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By: Patrick Henderson Let’s say you're our client and you want to calculate ROI on branding initiatives, what's the best way to go about this? Calculating ROI When it comes to business or marketing, we first want to approach it from an economic standpoint. Asking questions including, ‘was that a good investment’, or ‘what else could I have spent…
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By: Ellen Gregory 2019 is on track for being a full-on video revolution year for marketers. If you haven’t considered or begun incorporating videography production into your marketing strategy, you’re doing your company an injustice. Corporate video content and videography production is the most effective and lucrative way to promote your business. Videos provide companies with versatile and engaging…
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Our development team has been working diligently behind the scenes on the next big Hiilite project. After many weekend hours and late-night sessions, we are almost ready to reveal our next offering. We are very much a creative marketing agency but one of our main focuses is web design and development. For many years, we…
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Video is a staple in today’s world of social media and marketing. To quote Will, CEO of Hiilite - “Marketing is no longer, ‘I’m going to take a picture and put it out in front of an audience’. It's an iterative process”. Iterative in the fact its continual adaption to get focused results for your…
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Always fascinated with successful brands, in particular, Nike, my goal has been to learn the process and formulas required to create the world's best brands. My fascination started at twelve years old when I would sneak down to my brother’s room and steal his surfing magazine. I would gaze at the images and ads, becoming…
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Everything Communicates Where would we be without signs? They enrich our lives and give meaning to the meaningless. Truly everything we do is made possible through some form of signification. From our favourite brands to our choice of news provider, the ways that people interpret signs is what creates the difference. The shoes you wear,…
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What questions to ask when hiring an agency. Developed by: Tina Walczak, Chief Design Officer of Hiilite. Download the free checklist here. Companies tend to focus on profitability solely as a measure of performance, but this is just one area that we can measure business excellence. When success is measured solely through revenue-related goals,…
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Social media is an incredible tool for companies to promote their services and products. It’s an exceptional way to reach your target audience and be seen on a broader scale. However, it’s essential to evolve and stay current as social media platforms, such as Facebook, Instagram and twitter drastically change their algorithms. The latest algorithm…
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You’ve likely heard that 1 in 5 people will experience a mental health illness or challenge each year. That means even if you haven’t personally struggled with a mental health illness or challenge, you probably know someone who has. Mental health issues indirectly affect every Canadian. And out of the 1 in 5 people who…
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