By: Ellen Gregory 2019 is on track for being a full-on video revolution. If you haven’t considered or begun incorporating videography into your marketing strategy, you’re doing your company an injustice. Video content is one of the most effective and lucrative ways to promote your business. Videos provide companies with versatile and engaging content that is accessible across several…
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Our development team has been working diligently behind the scenes on the next big Hiilite project. After many weekend hours and late-night sessions, we are almost ready to reveal our next offering. We are very much a creative marketing agency but one of our main focuses is web design and development. For many years, we…
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Video is a staple in today’s world of social media and marketing. To quote Will, CEO of Hiilite - “Marketing is no longer, ‘I’m going to take a picture and put it out in front of an audience’. It's an iterative process”. Iterative in the fact its continual adaption to get focused results for your…
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Always fascinated with successful brands, in particular, Nike, my goal has been to learn the process and formulas required to create the world's best brands. My fascination started at twelve years old when I would sneak down to my brother’s room and steal his surfing magazine. I would gaze at the images and ads, becoming…
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Everything Communicates Where would we be without signs? They enrich our lives and give meaning to the meaningless. Truly everything we do is made possible through some form of signification. From our favourite brands to our choice of news provider, the ways that people interpret signs is what creates the difference. The shoes you wear,…
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What questions to ask when hiring an agency. Developed by: Tina Walczak, Chief Design Officer of Hiilite. Download the free checklist here. Companies tend to focus on profitability solely as a measure of performance, but this is just one area that we can measure business excellence. When success is measured solely through revenue-related goals,…
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Social media is an incredible tool for companies to promote their services and products. It’s an exceptional way to reach your target audience and be seen on a broader scale. However, it’s essential to evolve and stay current as social media platforms, such as Facebook, Instagram and twitter drastically change their algorithms. The latest algorithm…
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You’ve likely heard that 1 in 5 people will experience a mental health illness or challenge each year. That means even if you haven’t personally struggled with a mental health illness or challenge, you probably know someone who has. Mental health issues indirectly affect every Canadian. And out of the 1 in 5 people who…
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When you know you have the best hand at the poker table, what do you do? You go all in… The Hiilite Creative Team has gone all in for 2018, giving our videography and photography hardware a serious update. We are on the mission of becoming the best and most badass marketing agency in the…
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As a professional, your headshot is the communication tool that speaks for you when you are not there. It is the face of your entire online appearance and the personal touch of your physical marketing materials. The quality of your headshot broadcasts an image to the general public- does your photo accurately portray your…
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As more and more people and brands jump onto Facebook, the noise level for individual users increases. While Facebook's News Feed algorithm helps the noise level by showing users what it deems the most relevant content, in order to really stand out from the crowd, brands must be remarkable, interesting, and add value. In order…
Read MoreStrategy - Social Media Programs Consider Set yourself achievable, measurable goals to help focus on what you are trying to achieve and allow you to measure success. Channels Determine which social media channels will be most suitable and provide the best return for your business. Create Develop a plan of execution for the information that you…
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