Incorporate and Trademark your Brand
By: Tina Walczak & Cam Schreiner We recently came out of a meeting with a client who was a day or 2 away from launching their company, until a trademarking…
Read Article Agency News
Stay up to date with what’s happening at Hiilite. From new client collaborations and award-winning projects to community initiatives and team highlights, our Agency News category gives you a behind-the-scenes look at how we grow, create, and celebrate together.
Discover how our marketing agency combines creativity and strategy to deliver results for businesses across Canada.
The Hiilite Strategy
By: Tina Walczak & Cam Schreiner Strategy is something that is so valuable before starting with any client, but it can be a bit of a mystery. If you feel overwhelmed…
Read Article I Procrastinate Too Much…
By: Tina Walczak & Cam Schreiner Today we are going to talk about procrastination… If we know why we do it, but why others don’t do it, then we will…
Read Article 
Lead Generation Marketing
By: Tina Walczak & Cam Schreiner Today Cam and I are going to discuss lead generation marketing. This is a method that I used when we first started our agency…
Read Article 
Cohesive Brand Messaging
By: Tina Walczak & Cam Schreiner During one of our recent Thursday Hiilite Instagram Live Videos, we discussed Cohesive Brand Messaging. Julie from Portia Ella sparked this week’s topic with…
Read Article 
Client Communication
By: Tina Walczak & Cam Schreiner During our regular Hiilite Instagram Live Video on Thursday, January 3rd we discussed client communication after receiving a question (all the way from Scotland!) from @ThatGuyFowley,…
Read Article 
How to: Calculate ROI on Branding Initiatives
By: Patrick Henderson Let’s say you’re our client and you want to calculate ROI on branding initiatives, what’s the best way to go about this? Calculating ROI When it comes to business or marketing,…
Read Article 
Everything You Need to Know About Video in 2019
By: Ellen Gregory 2019 is on track for being a full-on video revolution. If you haven’t considered or begun incorporating videography into your marketing strategy, you’re doing your company an injustice. Video content…
Read Article 
Beautiful and Efficient- Say Hii to Our New WordPress Theme
Our development team has been working diligently behind the scenes on the next big Hiilite project. After many weekend hours and late-night sessions, we are almost ready to reveal our…
Read Article 
6 Reasons Why Your Business Will Love Videography (as much as Kelowna’s Most Badass Marketing Agency)
[Reading time: Approximately 10 minutes total] Video is a staple in today’s world of social media and marketing. To quote Will, CEO of Hiilite – “Marketing is no longer, ‘I’m…
Read Article 
How Nike Became One the World’s Largest Brands Through Storytelling
[Reading time: Approximately 7 minutes total] Always fascinated with successful brands, in particular, Nike, my goal has been to learn the process and formulas required to create the world’s best…
Read Article 
WTF is Signification: From Semiotics to Celebrities
[Reading time: Approximately 5 minutes total] Everything Communicates Where would we be without signs? They enrich our lives and give meaning to the meaningless. Truly everything we do is made…
Read Article