By: Ellen Gregory
2019 is on track for being a full-on video revolution year for marketers. If you haven’t considered or begun incorporating videography production into your marketing strategy, you’re doing your company an injustice. Corporate video content and videography production is the most effective and lucrative way to promote your business.
Videos provide companies with versatile and engaging content that is accessible across several mediums, which will maximize your reach. In a video marketing survey, 99% of businesses who use video say they will continue to do so, believing it’s an essential component of their marketing strategy for 2019. They’re not wrong. Promotional videos for business are profitable, they connect with audiences on a variety of levels and platforms, they are continuing to rapidly reach new heights.
Promotional Videos for Business Growth
Videos are dominating the marketing world for because they’re far more effective and engaging than anything else. The bottom line – corporate video content is a profitable marketing tool.
Videos are extremely accessible, which means you can use and see promotion videos for businesses everywhere – social media, city squares, bus terminals, airplanes and so forth.
Strategically posting your corporate video content to the most relevant platforms means your target audience can see and engage with it, increasing its effectiveness. Where you post a video will depend on your industry and audience. Your marketing strategy may include a single platform or a combination, including your website, Instagram, Facebook, Twitter, LinkedIn, YouTube, and MailChimp. It’s important to consider that each platform will reach a different audience and may require a different type of strategy and video content.
When it comes to the power of promotion and exposure, videography production is unlike anything else.
Corporate Videography Services Convert to Great ROI
Promotional videos for business offer exposure, engagement, and contribute to also boosting sales, conversions and loyal customers.
Studies show 78% of marketers say video leads to a high ROI, which is further reflected in the fact that 81% of viewers who watched corporate video content about a product or service, subsequently purchased that product or service.
Evidently, videos encourage viewers to engage with your brand more than any other kind of content, making it one of the most efficient ad spends for many businesses.
Great Corporate Videos Build Trust & Authority
Trust is the foundation of a successful, profitable and established business. Video and content marketing is based on trust and cultivating long-term relationships with your customers. Building those connections aren’t forged through superfical means of selling a product or service. It requires you to provide your audience with interesting and useful information that resonates with their lifestyle, or the lifestyle they wish to achieve. For a company to truly succeed, it requires people believing in, connecting with and trusting your brand is driven by more than profits and your own self-gain.
Understanding what captivates, engages, and evokes a meaningful connection with your specific audience on a deeper level requires a great deal of time and strategic planning. Corporate video content as a marketing tool is highly competitive, which means your success is contingent on executing a thoughtful plan including high-quality footage and content that resonates.
Research has found that the content presented within the video trumps the aesthetic the foundation of great video content.
Great corporate videos build loyal customers and your website’s authority. Google’s ranking algorithm loves video content because it increases the time visitors spend on your site, which will ultimately increase your ranking on Google.
Well-executed concepts with high-quality content result in videography that’s engaging, appealing, and has the potential to reach a wide audience or a very specific audience, depending on your marketing strategy.
With the right execution and corporate videography services, the opportunity to reach your audience is endless.
Improve your marketing in 2019 with corporate video content and expert videography services.