Like plants, we all want to grow, and even more so if we’re trying to scale up a business. You’re also probably looking for the “magic solution” to solving your scaling issues. Guess what? We are too. It turns out that there are many factors when it comes to scaling your design business. You can’t…
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Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the same effect. Tina Walczak our Chief Brand Officer and Jake MacLaren, one of our content strategists, discusses branding mistakes and how when it comes to…
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Cool logos are everywhere nowadays with new companies popping up each day, and existing companies rebranding or redesigning their own. A logo is the main embodiment of a business and the design of it shouldn’t be handed to just someone off the internet who took an Adobe Illustrator class once. A business is often reflected through…
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Since March 12, 2020, hockey fans have been deprived of live sports entertainment due to the abrupt halt of the 2019-20 National Ice Hockey League’s season. The decision to postpone play was made as a result of the global COVID-19 pandemic and has left many superstars like Alexander Ovechkin, Connor McDavid, and Patrick Kane in…
Read MoreThere is a lot of confusion surrounding the difference between a personal brand vs. a business brand, but luckily Tina Walczak, our Chief Brand Officer, understands it well. In the below interview, one of our content strategists, Jake MacLaren, discusses how to build a personal brand, what pitfalls to avoid and how to separate brand from business with…
Read MoreFacebook ads have only grown in popularity over the years with the extensive development of the Facebook Ads platform. Nowadays, you’ll find jewelry Facebook ads, Instagram story ads, and many other varieties of ads to choose from all from the same platform. However, because numerous businesses are endlessly competing for the best results on the platform it can be challenging to…
Read MoreIn this video, Adrienne, Senior Marketing Manager at Hiilite, goes over how to use a marketing calendar template to schedule your marketing events throughout the year and create a sound marketing plan. If you struggle to define the goals and objectives of your marketing strategy, or planning for the future, then this video and template…
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Branding is a key part of marketing strategy which is why it’s so important, especially now with current events making it challenging to stay in business. Our chief branding officer, Tina Walczak, spoke with the chief executive officer of Dragone, François Girard, to learn about successful brand strategies to keep your business alive during this…
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“I like to synthesize information from people who have been in business and have been writing books for like twenty years.” – David Talas Hiilite’s Chief Brand Officer Tina Walczak, and Senior Identity Designer Cam Schreiner, Interview Master Instagram Dr. Dave Talas Q. Are Instagram carousels overdone? Do people just copy what they see? …
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By: Tina Walczak & Cam Schreiner We were approached by one of our followers, Heather, with the following question: What are some common branding mistakes? Branding Mistakes to Avoid: Don't Everything to Everyone Think of Whole Foods. They don’t try to hit the entire market and be the grocery store for everyone. They stick to a…
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By: Tina Walczak & Cam Schreiner We’ve all had them, you know those difficult clients who just know more than you. We have had countless clients argue with us, and who have left because they didn’t see the value in what we were doing. Then later down the road, we’ve seen the client try to take…
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By: Tina Walczak, William Walczak & Cam Schreiner Today we're going to discuss how you can get the clients you want, and if you are struggling to find any, a few strategies on how to find and land a new client. To start with, we want you to start thinking about questions you have regarding lead generation! What kind of clients…
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