Ever wondered if your hard-earned bucks spent on SEO are actually paying off? Sure, you’re getting more clicks, but are those clicks turning into dollars? Stick around, because we’re about to decode the often perplexing world of measuring the Return on Investment (ROI) of your SEO campaigns in a really simple way. What Is SEO…
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When you’re just getting started in business, marketing can be overwhelming as to where to begin, but it’s a good idea to start with search engine optimization (SEO). Search engine optimization can not only be helpful for getting your website (which you definitely should create if you don’t have one) seen, but also start to…
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What is SEO in the hospitality industry? The hospitality industry is one of the most popular and profitable industries around the world. With so much competition, it can be easy for a hotel to get lost in the shuffle. SEO stands for Search Engine Optimization, which is a process that helps hotels rank higher with…
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It’s easy to advertise your website and drive traffic, but it’s harder (although worthwhile) to find out how your web design plus SEO could be better. Poor web design and development might not seem like the reason you’re losing profits, but there’s a good chance yours could be better and start keeping interested customers or…
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An Introduction To SEO: What Is It? Search Engine Optimization, or SEO, can have major benefits for your business if it is implemented effectively. As an SEO content writer myself, I want to believe that most of you reading this article, business owners especially, already understand how essential good SEO is for a business’ success.…
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Introduction It is fairly common knowledge that businesses should use a mix of text, photos, and videos in their marketing efforts. However, I’ve come to realize that many people fail to recognize the importance of each form of content and do not consider why or how each one can be effectively utilized in marketing. …
Read MoreWatch (YouTube - Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with local businesses the to help find new opportunities, pivot…
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“I like to synthesize information from people who have been in business and have been writing books for like twenty years.” – David Talas Hiilite’s Chief Brand Officer Tina Walczak, and Senior Identity Designer Cam Schreiner, Interview Master Instagram Dr. Dave Talas Q. Are Instagram carousels overdone? Do people just copy what they see? …
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SEO, or Search Engine Optimization is a scary word to some, but if you take a step back, what matters are the little things you can do right on your website. Plus, it can be exciting to see your website rise the ranks on search result pages. Every little bit helps when it comes to…
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"Be prepared for the digital connection revolution." Matthew Encina cuts the bullsh*t, and tells it like it is. I don't know what day it is, I don't know what time it is, but I'm just so able to focus right now, and I'm loving that this is a byproduct of this self-isolation. It's a big shift for…
Read MoreEarlier this year, a trusted SEO professional, Brian Dean, released a method to rank YouTube videos fast using what he calls the 'Sequel Technique'. We circled back over 7 months later to see what kind of impact the technique has had in the blogosphere only to discover that even the team at Backlinko has yet…
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If you’re a business owner or a webmaster for a website(s), you will have noticed some changes recently to the Google Search Console interface. Google has recently added features to help you better understand how your website is performing on Google, why that is the case, and how you can troubleshoot issues. The new additions…
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