By: Patrick Henderson Let’s say you're our client and you want to calculate ROI on branding initiatives, what's the best way to go about this? Calculating ROI When it comes to business or marketing, we first want to approach it from an economic standpoint. Asking questions including, ‘was that a good investment’, or ‘what else could I have spent…
Read MoreYou may have asked yourself in the past, "What is SEO?" and how it works. You're not alone. In fact, this is one of the most common questions we receive from clients here at Hiilite. In this blog, we'll provide some insight into what SEO is and how it fits in to the digital marketing…
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Canopy Growth recently secured the largest strategic investment in the cannabis space to date, with the investment received from alcohol giant, Constellation Brands. Keep reading to learn more about Canopy Growth’s SEO practices, and possible areas for it to improve. Many of the concepts have been used when marketing cannabis business clients at Hiilite. A successful…
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Right now, there are millions of individuals conducting important and fascinating research across the globe within universities and other scientific institutions- and what a shame it is that the general public will never be exposed to the majority of that research. Information only has power if it can be shared with others. If a researcher…
Read MoreConversion Rate Optimization What is it? A conversion is when a visitor to your website completes the action that you want them to take. This could be a purchase, phone call, or email sign up. Conversion Rate Optimization is the process and steps that are taken to maximize the percentage of people who convert once they…
Read MoreOversupply of dentists sparks fierce competition in big Canadian cities. If you are a dentist and see that headline, you already know that the competition for new patients as well retaining current clients can be an uphill battle. This article will give you actionable advice, tips and dental patient marketing strategy, to help your dental…
Read MoreThere are now some two dozen publicly-traded marijuana companies with a combined market value of $23 billion. With numbers like that, it’s understandable why there is sure to be increased competition within the cannabis and marijuana industry including potential for worldwide growth for Canadian companies. So how does a company standout amongst the others? In…
Read MoreWe are sure you have heard the phrase, “content is king” before, but what exactly is it referring to? In this article we discuss why content is king, and the top strategies to creating a content marketing strategy that will help increase your rankings in search engines like Google. What is Content Marketing? The Content…
Read MoreSEO stands for Search Engine Optimization. It is the process of increasing both the quality and quantity of traffic by adhering to search engine’s (i.e. Google) best practices. We see some confusion from clients and potential clients about what exactly SEO is. In most cases, its not a series of ‘hacks’ or ‘voodoo’ that magically…
Read MoreToday we’ll talk about the three pillars of SEO. Authority, Relevance and Trust. Authority is based on the fact of that people believe in you and your web pages if you try and make them. Therefore, SEO is closely linked to website authority, as this extremely important ingredient helps websites to get quickly indexed and…
Read MoreCost effective strategy (less than paid ads) & better ROI Paid ads can be expensive and maintaining that ad positioning is a costly endeavor. An SEO strategy provides long lasting results, i.e. rankings on Google results pages, that provides FREE traffic for (potentially) the sites lifetime. Ads may ultimately convert at a higher rate, but…
Read MoreKeyword optimization is the most important part of SEO Let’s start off by saying, keyword optimization is extremely important. Where we disagree with consensus is with people who think that Google can be ‘hacked’ by properly stuffing keywords. Site owners should optimize to improve the user experience, rather than Google. Google is in the business…
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