SEO

Read more on How to: Calculate ROI on Branding Initiatives
TagsAgency News, SEO

How to: Calculate ROI on Branding Initiatives

By: Patrick Henderson Let’s say you're our client and you want to calculate ROI on branding initiatives, what's the best way to go about this?  Calculating ROI When it comes to business or marketing, we first want to approach it from an economic standpoint. Asking questions including, ‘was that a good investment’, or ‘what else could I have spent…

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What Is SEO?

You may have asked yourself in the past, "What is SEO?" and how it works. You're not alone. In fact, this is one of the most common questions we receive from clients here at Hiilite. In this blog, we'll provide some insight into what SEO is and how it fits in to the digital marketing…

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Read more on Our Calgary SEO Company Audits Cannabis Industry Leaders’ Site
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Our Calgary SEO Company Audits Cannabis Industry Leaders’ Site

Canopy Growth recently secured the largest strategic investment in the cannabis space to date, with the investment received from alcohol giant, Constellation Brands. Keep reading to learn more about Canopy Growth’s SEO practices, and possible areas for it to improve. Many of the concepts have been used when marketing cannabis business clients at Hiilite. A successful…

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Read more on Search Optimized Academics
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Search Optimized Academics

Right now, there are millions of individuals conducting important and fascinating research across the globe within universities and other scientific institutions- and what a shame it is that the general public will never be exposed to the majority of that research. Information only has power if it can be shared with others. If a researcher…

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Read more on To Blog, or Not to Blog for Your Business…
TagsAgency News, SEO

To Blog, or Not to Blog for Your Business…

To blog, or not to blog? That is the question of many large and small businesses alike! It feels like everyone, and their dog is starting a blog nowadays, so what’s the point in hopping on the blog bandwagon if it’s “over saturated,” right? Yes, it might seem pointless at first glance, but the truth…

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Read more on Recap of SEO for 2015
TagsAgency News, SEO

Recap of SEO for 2015

In business nothing remains static for long, so it's no surprise that there have been many changes in the way we conduct online marketing in recent years. Updates to the Google Algorithm over the last 3-5 years has permanently altered the Search Engine Optimization landscape. Search engine marketing is no longer about latching onto a…

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