SEO

Read more on SEO In The Hospitality Industry: Outrank Competing Hotels Today!
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SEO In The Hospitality Industry: Outrank Competing Hotels Today!

What is SEO in the hospitality industry? The hospitality industry is one of the most popular and profitable industries around the world. With so much competition, it can be easy for a hotel to get lost in the shuffle. SEO stands for Search Engine Optimization, which is a process that helps hotels rank higher with…

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Read more on What Is SEO?
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What Is SEO?

An Introduction To SEO: What Is It? Search Engine Optimization, or SEO, can have major benefits for your business if it is implemented effectively. As an SEO content writer myself, I want to believe that most of you reading this article, business owners especially, already understand how essential good SEO is for a business’ success.…

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Read more on The Best Content Marketing Mix Includes Text, Photos, and Videos
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The Best Content Marketing Mix Includes Text, Photos, and Videos

Introduction It is fairly common knowledge that businesses should use a mix of text, photos, and videos in their marketing efforts. However, I’ve come to realize that many people fail to recognize the importance of each form of content and do not consider why or how each one can be effectively utilized in marketing.  …

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TagsAgency News, Business, Graphic Design, Marketing, SEO, Social Media, Strategy, Web Design

2020 Local Marketing Strategy Top Grade Tire and OK Tire Justin Bullock

Watch (YouTube - Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with local businesses the to help find new opportunities, pivot…

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Read more on Instagram Doctor Dave Talas – How to Make Money Selling Online
TagsAgency News, Business, Marketing, SEO, Social Media, Writing

Instagram Doctor Dave Talas – How to Make Money Selling Online

“I like to synthesize information from people who have been in business and have been writing books for like twenty years.” – David Talas   Hiilite’s Chief Brand Officer Tina Walczak, and Senior Identity Designer Cam Schreiner, Interview Master Instagram Dr. Dave Talas     Q. Are Instagram carousels overdone? Do people just copy what they see? …

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Read more on Be Prepared for the Digital Connection Revolution: Business Interview with Matthew Encina
TagsAgency News, Branding, Business, Business News, Community, Marketing, SEO, Social Media, Strategy

Be Prepared for the Digital Connection Revolution: Business Interview with Matthew Encina

"Be prepared for the digital connection revolution." Matthew Encina cuts the bullsh*t, and tells it like it is. I don't know what day it is, I don't know what time it is, but I'm just so able to focus right now, and I'm loving that this is a byproduct of this self-isolation. It's a big shift for…

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Read more on How To Use The New Google Search Console Enhancements (2019)
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How To Use The New Google Search Console Enhancements (2019)

If you’re a business owner or a webmaster for a website(s), you will have noticed some changes recently to the Google Search Console interface. Google has recently added features to help you better understand how your website is performing on Google, why that is the case, and how you can troubleshoot issues.   The new additions…

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Read more on Online Advertising Restrictions For Vape Shops [& Workarounds!]
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Online Advertising Restrictions For Vape Shops [& Workarounds!]

Struggling to generate web traffic to your website? A quick way to change this is to invest in an ad campaign to drive brand awareness and/or sales. What do you do when advertising channels like Facebook and Google aren’t available to you? We’re going to uncover your options in this blog. We’ll be focusing primarily…

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Read more on How Google Became The Most Popular Search Engine On The Internet
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How Google Became The Most Popular Search Engine On The Internet

What did we do before Google? Maybe it’s just marketing nerds like the team at Hiilite that seems to ask this question. However, if you’ve ever wondered, “what was it like performing online research before Google?”, this post is for you.  You may think that search engines are a (relatively) new concept – Google was founded in…

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