Social media marketing stands as the cornerstone of modern brand success. But, how do you harness its immense potential to elevate your brand? We explore ways to make your social media presence lively and successful in promoting growth. Identify Your Goals: The ABCs of Social Media Marketing Before diving into the vast ocean of…
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With the rapid shift to online platforms, every business, big or small, needs an effective online marketing presence. Here's why you should seriously consider hiring a digital marketing agency, especially if you're targeting competitive markets. Why is Digital Marketing Important for Businesses Today? Digital marketing is the bridge connecting businesses to their audience in…
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When it comes to building a website for your business, it can sometimes be overwhelming to determine exactly what information is necessary to create a great website. It can be tempting to put as much information on your site as possible to make sure your clients and customers are well-informed, but in some cases, less…
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In today’s world, social media is essential to any business's digital marketing strategy. Not only are most of your clients active on social media, but utilizing social media platforms for your business also makes it easy for your clients to find you and share your business with their friends. This being said, the vast number…
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Due to its versatility, email marketing is one of the best ways to market your business. Not only can you leverage email to reach your audience, but you can also use it to build trust, get important feedback, announce new features, keep customers coming back, and so much more. But, because email marketing is so…
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Alex Antolino is the Creative Director at Typeform and today he's joining Cam & Tina to talk about the importance of sustainability and how brands can save the world. Guest: Alex Antolino Topic: How Brands Can Save the World Hosts: Cam Schreiner & Tina Walczak Watch video of the podcast HERE Podcast Transcript: Cam…
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Like plants, we all want to grow, and even more so if we’re trying to scale up a business. You’re also probably looking for the “magic solution” to solving your scaling issues. Guess what? We are too. It turns out that there are many factors when it comes to scaling your design business. You can’t…
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Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the same effect. Tina Walczak our Chief Brand Officer and Jake MacLaren, one of our content strategists, discusses branding mistakes and how when it comes to…
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Since March 12, 2020, hockey fans have been deprived of live sports entertainment due to the abrupt halt of the 2019-20 National Ice Hockey League’s season. The decision to postpone play was made as a result of the global COVID-19 pandemic and has left many superstars like Alexander Ovechkin, Connor McDavid, and Patrick Kane in…
Read MoreThere is a lot of confusion surrounding the difference between a personal brand vs. a business brand, but luckily Tina Walczak, our Chief Brand Officer, understands it well. In the below interview, one of our content strategists, Jake MacLaren, discusses how to build a personal brand, what pitfalls to avoid and how to separate brand from business with…
Read MoreFacebook ads have only grown in popularity over the years with the extensive development of the Facebook Ads platform. Nowadays, you’ll find jewelry Facebook ads, Instagram story ads, and many other varieties of ads to choose from all from the same platform. However, because numerous businesses are endlessly competing for the best results on the platform it can be challenging to…
Read MoreIn this video, Adrienne, Senior Marketing Manager at Hiilite, goes over how to use a marketing calendar template to schedule your marketing events throughout the year and create a sound marketing plan. If you struggle to define the goals and objectives of your marketing strategy, or planning for the future, then this video and template…
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