Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the same effect. Tina Walczak our Chief Brand Officer and Jake MacLaren, one of our content strategists, discusses branding mistakes and how when it comes to…
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Since March 12, 2020, hockey fans have been deprived of live sports entertainment due to the abrupt halt of the 2019-20 National Ice Hockey League’s season. The decision to postpone play was made as a result of the global COVID-19 pandemic and has left many superstars like Alexander Ovechkin, Connor McDavid, and Patrick Kane in…
Read MoreThere is a lot of confusion surrounding the difference between a personal brand vs. a business brand, but luckily Tina Walczak, our Chief Brand Officer, understands it well. In the below interview, one of our content strategists, Jake MacLaren, discusses how to build a personal brand, what pitfalls to avoid and how to separate brand from business with…
Read MoreFacebook ads have only grown in popularity over the years with the extensive development of the Facebook Ads platform. Nowadays, you’ll find jewelry Facebook ads, Instagram story ads, and many other varieties of ads to choose from all from the same platform. However, because numerous businesses are endlessly competing for the best results on the platform it can be challenging to…
Read MoreWatch (YouTube - Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with local businesses the to help find new opportunities, pivot…
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“I like to synthesize information from people who have been in business and have been writing books for like twenty years.” – David Talas Hiilite’s Chief Brand Officer Tina Walczak, and Senior Identity Designer Cam Schreiner, Interview Master Instagram Dr. Dave Talas Q. Are Instagram carousels overdone? Do people just copy what they see? …
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"Be prepared for the digital connection revolution." Matthew Encina cuts the bullsh*t, and tells it like it is. I don't know what day it is, I don't know what time it is, but I'm just so able to focus right now, and I'm loving that this is a byproduct of this self-isolation. It's a big shift for…
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Authors: Tina Walczak & Cam Schreiner Editor: Andrea Tomlinson In 2019, collaboration has proved itself to be an effective cross-promotional tool in the marketing industry. Top brands are collaborating with one another (such as BMW and Louis Vuitton, GoPro and Red Bull, Alexander Wang and H&M), and not only have these alliances benefited brands…
Read MoreAuthors: Tina Walczak & Cam Schreiner Editor: Andrea Tomlinson In 2019, collaboration has proved itself to be an effective cross-promotional tool in the marketing industry. Top brands are collaborating with one another (such as BMW and Louis Vuitton, GoPro and Red Bull, Alexander Wang and H&M), and not only have these alliances benefited brands…
Read More![Read more on Instagram Hiding Likes & The Impact [Case Study]](https://hiilite.com/wp-content/uploads/2019/05/instagram-hiding-likes-1-1-min.png)
Introduction If you are a regular user of Instagram or pay attention to the latest trends in social media, you've probably heard that Instagram recently rolled out a feature to hide the amount of 'likes' a post receives. The early feedback on Instagram hiding likes has been mixed with many lauding the increased focus on…
Read MoreDownload Your Free Marketing Calendar Template! Today I'm going to talk to you about a subject that gets a lot of attention and we're probably are a little sick of hearing about it actually. And that is your social media strategy. So I have a couple of tips for getting started, a couple of tools…
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Together, Google and Facebook take in one-fifth of global advertising revenue. While the primary services of these two companies are free, they require personal data to function, but the value of this data goes beyond making YouTube videos and sharing status updates. Data collection and sharing practices have changed quickly to facilitate the growth of…
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