Social Media

Read more on Who’s Actually Got Your Data
TagsSocial Media

Who’s Actually Got Your Data

Together, Google and Facebook take in one-fifth of global advertising revenue. While the primary services of these two companies are free, they require personal data to function, but the value of this data goes beyond making YouTube videos and sharing status updates. Data collection and sharing practices have changed quickly to facilitate the growth of…

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Read more on Launching your Brand on Social Media
TagsSocial Media, Marketing

Launching your Brand on Social Media

Social media is no longer a popular option for businesses, it's a must have. Why are we seeing this? Beyond the ability to connect with your target market on a more honest and direct platform, social media allows opportunities for better customer service, public relations and customer insight. You can connect with your customers...

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Read more on On Shamrocks and Finding Your Brand’s Voice
TagsSocial Media, Marketing, Branding

On Shamrocks and Finding Your Brand’s Voice

Another year, another St. Patrick’s Day. Do you join in with the legions of companies rolling out green-themed campaigns and posting leprechaun images on social media, while implying that if only they bought into what your company was selling that they’d finally find their ‘pot of gold’? Well… maybe. It depends.

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Read more on Small Business, Big Marketing
TagsSocial Media, Marketing, Strategy

Small Business, Big Marketing

Many small businesses are intimated by approaching a marketing company for help. Getting a marketing plan up and running is essential to helping your business grow, but you don't need to over spend to start seeing some results. There are a few ways that you can increase your reach without investing money upfront.

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Read more on Effective Instagram Marketing
TagsSocial Media, Marketing

Effective Instagram Marketing

Marketers have been working to perfect social media marketing for years. Facebook is the medium that has dominated for the majority of businesses, but we want to give you some great tips on how to use Instagram to properly promote your business.

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Read more on Promotional Marketing: Engage Through Giveaways
TagsSocial Media, Marketing

Promotional Marketing: Engage Through Giveaways

Brands and marketers are trying very hard to engage with you! Is it working? As you scroll through your Facebook feed or Google-search the latest news and entertainment, brands are communicating at you but are they communicating with you? As a brand, company, or marketing agency, your goal is to engage with your target...

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