Social Media

Read more on Common Branding Mistakes That Can Devastate Your Brand  
TagsBranding, Graphic Design, Marketing, Photography, Social Media, Strategy, Writing

Common Branding Mistakes That Can Devastate Your Brand  

Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the same effect. Tina Walczak our Chief Brand Officer and Jake MacLaren, one of our content strategists, discusses branding mistakes and how when it comes to…

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Read more on How to Establish a Powerhouse Personal and Business Brand with Tina Walczak
TagsBranding, Business, Marketing, Social Media, Strategy

How to Establish a Powerhouse Personal and Business Brand with Tina Walczak

There is a lot of confusion surrounding the difference between a personal brand vs. a business brand, but luckily Tina Walczak, our Chief Brand Officer, understands it well. In the below interview, one of our content strategists, Jake MacLaren, discusses how to build a personal brand, what pitfalls to avoid and how to separate brand from business with…

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Read more on How to Get One Million Views on Your Jewelry Facebook Ads
TagsGraphic Design, Marketing, Social Media, Strategy

How to Get One Million Views on Your Jewelry Facebook Ads

Facebook ads have only grown in popularity over the years with the extensive development of the Facebook Ads platform. Nowadays, you’ll find jewelry Facebook ads, Instagram story ads, and many other varieties of ads to choose from all from the same platform. However, because numerous businesses are endlessly competing for the best results on the platform it can be challenging to…

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TagsAgency News, Business, Graphic Design, Marketing, SEO, Social Media, Strategy, Web Design

2020 Local Marketing Strategy Top Grade Tire and OK Tire Justin Bullock

Watch (YouTube - Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with local businesses the to help find new opportunities, pivot…

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Read more on Instagram Doctor Dave Talas – How to Make Money Selling Online
TagsAgency News, Business, Marketing, SEO, Social Media, Writing

Instagram Doctor Dave Talas – How to Make Money Selling Online

“I like to synthesize information from people who have been in business and have been writing books for like twenty years.” – David Talas   Hiilite’s Chief Brand Officer Tina Walczak, and Senior Identity Designer Cam Schreiner, Interview Master Instagram Dr. Dave Talas     Q. Are Instagram carousels overdone? Do people just copy what they see? …

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Read more on Be Prepared for the Digital Connection Revolution: Business Interview with Matthew Encina
TagsAgency News, Branding, Business, Business News, Community, Marketing, SEO, Social Media, Strategy

Be Prepared for the Digital Connection Revolution: Business Interview with Matthew Encina

"Be prepared for the digital connection revolution." Matthew Encina cuts the bullsh*t, and tells it like it is. I don't know what day it is, I don't know what time it is, but I'm just so able to focus right now, and I'm loving that this is a byproduct of this self-isolation. It's a big shift for…

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Read more on The Power of Collaboration
TagsBusiness, Marketing, Social Media, Strategy

The Power of Collaboration

Authors: Tina Walczak & Cam Schreiner Editor: Andrea Tomlinson   In 2019, collaboration has proved itself to be an effective cross-promotional tool in the marketing industry.  Top brands are collaborating with one another (such as BMW and Louis Vuitton, GoPro and Red Bull, Alexander Wang and H&M), and not only have these alliances benefited brands…

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Read more on The Power of Collaboration
TagsBusiness, Marketing, Social Media, Strategy

The Power of Collaboration

Authors: Tina Walczak & Cam Schreiner Editor: Andrea Tomlinson   In 2019, collaboration has proved itself to be an effective cross-promotional tool in the marketing industry.  Top brands are collaborating with one another (such as BMW and Louis Vuitton, GoPro and Red Bull, Alexander Wang and H&M), and not only have these alliances benefited brands…

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Read more on Instagram Hiding Likes & The Impact [Case Study]
TagsSocial Media

Instagram Hiding Likes & The Impact [Case Study]

Introduction If you are a regular user of Instagram or pay attention to the latest trends in social media, you've probably heard that Instagram recently rolled out a feature to hide the amount of 'likes' a post receives. The early feedback on Instagram hiding likes has been mixed with many lauding the increased focus on…

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TagsSocial Media

Tips and Tools for Developing a Social Media Strategy

Download Your Free Marketing Calendar Template! Today I'm going to talk to you about a subject that gets a lot of attention and we're probably are a little sick of hearing about it actually. And that is your social media strategy. So I have a couple of tips for getting started, a couple of tools…

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Read more on Who’s Actually Got Your Data
TagsSocial Media

Who’s Actually Got Your Data

Together, Google and Facebook take in one-fifth of global advertising revenue. While the primary services of these two companies are free, they require personal data to function, but the value of this data goes beyond making YouTube videos and sharing status updates. Data collection and sharing practices have changed quickly to facilitate the growth of…

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