The brand is the essence of any business – it reflects the beliefs, values, practices, and the intended audience in both obvious and subtle ways. Your brand influences the viewer, and redesigning a brand requires strict attention to the many pieces...
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Much like in fashion, website design trends come and go. The web is ever evolving and that site you had built 5 years ago may be starting to look stale and dated. If it's time for you to revamp your online look in the same way you ditched those passé pieces from your 2006...
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Everyone knows that real estate is booming right now and in a competitive space it's important to stand out from the crowd. Sean Skuter approached Hiilite looking for a brand that would serve as the foundation for growing not only his personal business, but also for further expansion in the future.
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The tricky part about personal branding is balancing the end result between what the customers expect from your brand as well as what you feel represents yourself. If the entrepreneur does not feel connected with their own brand, it will not translate the passion that person has for their business. On the flip-side however,...
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When you have Hiilite help you on an ongoing basis, you are gaining the knowledge of our in-house experts. We are here to help ensure that your online presence stays up to date, functional and optimized for it's best performance.
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Every year a new trend is sent to the grave while the next big thing arrives on the scene, stork style. For a web and marketing company like us, deciphering between which trends have a long-term future (and which ones should be avoided like the plague) is an elementary task. However, for someone who is…
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Last week we sat down with one of our clients and they asked us: “You'll make a mobile and tablet version of my website too, right?” We love questions like that and jumped on the opportunity to explain that the way we design our clients' websites is through the utilization of a method called responsive…
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When you're looking to build a new website, where do you start? Many companies know they want and/or need a new site, but that's about as far as they get when it comes to planning. There's no denying that your web presence is important, but when it comes to deciding what that should look like you…
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