Warning This article contains language that may be offensive to some readers. Ok, so before we get to much into the design side, it helps to have a basic understanding of how a website is built. First you need to understand how a webpage gets to your computer. At a really basic level, when you…
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Warning This article contains language that may be offensive to some readers. So you’re going to design a website? Cool, but before you start do you know how? I don’t just mean do you know how to design. Maybe you’re a master of all things print but do you know how to design for web?…
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One of the biggest events of the year is coming up and it’s not Christmas. Black Friday is going to be arriving sooner than you may realize and being prepared for it as a business can help you maximize profits even with major discounts or promotions going on. Setting up a Black Friday landing page…
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It’s easy to advertise your website and drive traffic, but it’s harder (although worthwhile) to find out how your web design plus SEO could be better. Poor web design and development might not seem like the reason you’re losing profits, but there’s a good chance yours could be better and start keeping interested customers or…
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What makes a website aesthetically pleasing? A website that is aesthetically pleasing has a good layout and displays clear graphics. The colors and fonts used should be appealing to the viewer. Aesthetic design is used in the production of websites in order to give them a visually pleasing appearance. Good aesthetics can be achieved by…
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When it comes to building a website for your business, it can sometimes be overwhelming to determine exactly what information is necessary to create a great website. It can be tempting to put as much information on your site as possible to make sure your clients and customers are well-informed, but in some cases, less…
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This article will explore the design process designers go through when designing for a printed piece- sketching, designing, color correction and more! You’ve probably seen the term “print design” before, and you may know that designing for print is different from designing for a website. But what does designing for print really mean? And how…
Read MoreWatch (YouTube - Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with local businesses the to help find new opportunities, pivot…
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SEO, or Search Engine Optimization is a scary word to some, but if you take a step back, what matters are the little things you can do right on your website. Plus, it can be exciting to see your website rise the ranks on search result pages. Every little bit helps when it comes to…
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With such a big WordPress update the team at Hiilite has compiled a comprehensive guide to the new version of WordPress. WordPress 5.0, or Gutenberg is a significant update. We'll go over why in this article. If you run a WordPress website you're familiar with the idea that they usually have updates between 2-4 times…
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Strategy - Platform Development Developing a website for your business needs to be a balance between a beautiful design and the right functionality. Once we have determined who your business is targeting and what purpose you want to achieve, we can help you to choose the right platform to accomplish your goals. Here are some of…
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The brand is the essence of any business – it reflects the beliefs, values, practices, and the intended audience in both obvious and subtle ways. Your brand influences the viewer, and redesigning a brand requires strict attention to the many pieces...
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