When it comes to building a website for your business, it can sometimes be overwhelming to determine exactly what information is necessary to create a great website. It can be tempting to put as much information on your site as possible to make sure your clients and customers are well-informed, but in some cases, less…
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This article will explore the design process designers go through when designing for a printed piece- sketching, designing, color correction and more! You’ve probably seen the term “print design” before, and you may know that designing for print is different from designing for a website. But what does designing for print really mean? And how…
Read MoreWatch (YouTube - Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with local businesses the to help find new opportunities, pivot…
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SEO, or Search Engine Optimization is a scary word to some, but if you take a step back, what matters are the little things you can do right on your website. Plus, it can be exciting to see your website rise the ranks on search result pages. Every little bit helps when it comes to…
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With such a big WordPress update the team at Hiilite has compiled a comprehensive guide to the new version of WordPress. WordPress 5.0, or Gutenberg is a significant update. We'll go over why in this article. If you run a WordPress website you're familiar with the idea that they usually have updates between 2-4 times…
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Strategy - Platform Development Developing a website for your business needs to be a balance between a beautiful design and the right functionality. Once we have determined who your business is targeting and what purpose you want to achieve, we can help you to choose the right platform to accomplish your goals. Here are some of…
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The brand is the essence of any business – it reflects the beliefs, values, practices, and the intended audience in both obvious and subtle ways. Your brand influences the viewer, and redesigning a brand requires strict attention to the many pieces...
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Much like in fashion, website design trends come and go. The web is ever evolving and that site you had built 5 years ago may be starting to look stale and dated. If it's time for you to revamp your online look in the same way you ditched those passé pieces from your 2006...
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Everyone knows that real estate is booming right now and in a competitive space it's important to stand out from the crowd. Sean Skuter approached Hiilite looking for a brand that would serve as the foundation for growing not only his personal business, but also for further expansion in the future.
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The tricky part about personal branding is balancing the end result between what the customers expect from your brand as well as what you feel represents yourself. If the entrepreneur does not feel connected with their own brand, it will not translate the passion that person has for their business. On the flip-side however,...
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When you have Hiilite help you on an ongoing basis, you are gaining the knowledge of our in-house experts. We are here to help ensure that your online presence stays up to date, functional and optimized for it's best performance.
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Every year a new trend is sent to the grave while the next big thing arrives on the scene, stork style. For a web and marketing company like us, deciphering between which trends have a long-term future (and which ones should be avoided like the plague) is an elementary task. However, for someone who is…
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