Branding

Read more on Common Branding Mistakes That Can Devastate Your Brand  
TagsBranding, Graphic Design, Marketing, Photography, Social Media, Strategy, Writing

Common Branding Mistakes That Can Devastate Your Brand  

Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the same effect. Tina Walczak our Chief Brand Officer and Jake MacLaren, one of our content strategists, discusses branding mistakes and how when it comes to…

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Read more on How to Establish a Powerhouse Personal and Business Brand with Tina Walczak
TagsBranding, Business, Marketing, Social Media, Strategy

How to Establish a Powerhouse Personal and Business Brand with Tina Walczak

There is a lot of confusion surrounding the difference between a personal brand vs. a business brand, but luckily Tina Walczak, our Chief Brand Officer, understands it well. In the below interview, one of our content strategists, Jake MacLaren, discusses how to build a personal brand, what pitfalls to avoid and how to separate brand from business with…

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Read more on Global Brand Strategy With CEO François Girard
TagsAgency News, Branding, Community

Global Brand Strategy With CEO François Girard

Branding is a key part of marketing strategy which is why it’s so important, especially now with current events making it challenging to stay in business. Our chief branding officer, Tina Walczak, spoke with the chief executive officer of Dragone, François Girard, to learn about successful brand strategies to keep your business alive during this…

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Read more on Be Prepared for the Digital Connection Revolution: Business Interview with Matthew Encina
TagsAgency News, Branding, Business, Business News, Community, Marketing, SEO, Social Media, Strategy

Be Prepared for the Digital Connection Revolution: Business Interview with Matthew Encina

"Be prepared for the digital connection revolution." Matthew Encina cuts the bullsh*t, and tells it like it is. I don't know what day it is, I don't know what time it is, but I'm just so able to focus right now, and I'm loving that this is a byproduct of this self-isolation. It's a big shift for…

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Read more on Branding Mistakes + Misconceptions
TagsBranding

Branding Mistakes + Misconceptions

By: Tina Walczak & Cam Schreiner We were approached by one of our followers, Heather, with the following question: What are some common branding mistakes?  Branding Mistakes to Avoid: Don't Everything to Everyone Think of Whole Foods. They don’t try to hit the entire market and be the grocery store for everyone. They stick to a…

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Read more on Deep Dive on Brand Strategy: How to Brand your Business
TagsBranding

Deep Dive on Brand Strategy: How to Brand your Business

By: Tina Walczak & Cam Schreiner Today we are going to discuss how to brand your business. We were inspired this week by Conar's story. Conar (@conarfair) moved to Kelowna about a year ago from Vancouver and is a great nature photographer and videographer. He is currently trying to find more work and leads within…

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Read more on Insight into Elements Of A Brand Refresh
TagsBranding

Insight into Elements Of A Brand Refresh

Where To Start? As a well-established business, the decision to undergo a branding refresh can be a scary thought. Some of the considerations that run through the business owner’s head might include, “Do I risk neglecting those who already recognize my brand?” or “Will the brand refresh have the impact on revenue that makes it…

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Read more on Brand Photography For Small Businesses: A Case Study
TagsBranding, Photography

Brand Photography For Small Businesses: A Case Study

You know what they say in Manhattan- appearances are everything. When your clientele enjoy the finer things in life, your brand needs to reflect that. Dog Relations NYC is a dog training service for the dogs of New York City. Elisabeth Weiss is the woman behind all the magic, transforming mischievous puppies into well behaved…

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Read more on Reinvention & Adaptation of Brands
TagsBranding, Marketing, Strategy

Reinvention & Adaptation of Brands

Planning your brand for the future can only go so far. Brands must be adaptive, reflexive, and able to change to hold the interest of a diverse culture. For larger companies trying to grow their market share, taking risks is integral to growth and preventing stagnation. Risks come at a cost, whether it is increasing…

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