Branding

Read more on Insight into Elements Of A Brand Refresh
TagsBranding

Insight into Elements Of A Brand Refresh

Where To Start? As a well-established business, the decision to undergo a branding refresh can be a scary thought. Some of the considerations that run through the business owner’s head might include, “Do I risk neglecting those who already recognize my brand?” or “Will the brand refresh have the impact on revenue that makes it…

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Read more on Brand Photography For Small Businesses: A Case Study
TagsBranding, Photography

Brand Photography For Small Businesses: A Case Study

You know what they say in Manhattan- appearances are everything. When your clientele enjoy the finer things in life, your brand needs to reflect that. Dog Relations NYC is a dog training service for the dogs of New York City. Elisabeth Weiss is the woman behind all the magic, transforming mischievous puppies into well behaved…

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Read more on Reinvention & Adaptation of Brands
TagsMarketing, Branding, Strategy

Reinvention & Adaptation of Brands

Planning your brand for the future can only go so far. Brands must be adaptive, reflexive, and able to change to hold the interest of a diverse culture. For larger companies trying to grow their market share, taking risks is integral to growth and preventing stagnation. Risks come at a cost, whether it is increasing…

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Read more on Jean-ius Branding & Brand Identity
TagsMarketing, Branding, Strategy

Jean-ius Branding & Brand Identity

The value of a brand is built upon how your audience perceives you. Leading brands thrive through promoting a lifestyle, experience, and an ideology that resonates with their potential customer base. Brands are constantly communicating their value, and successful brands reach ubiquity through a constant reforming of their image to reinvigorate their appeal. Levi’s, for…

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Read more on Understanding Personal Branding with Angela Roy
TagsWeb Design, Branding

Understanding Personal Branding with Angela Roy

The tricky part about personal branding is balancing the end result between what the customers expect from your brand as well as what you feel represents yourself. If the entrepreneur does not feel connected with their own brand, it will not translate the passion that person has for their business. On the flip-side however,...

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Read more on On Shamrocks and Finding Your Brand’s Voice
TagsSocial Media, Marketing, Branding

On Shamrocks and Finding Your Brand’s Voice

Another year, another St. Patrick’s Day. Do you join in with the legions of companies rolling out green-themed campaigns and posting leprechaun images on social media, while implying that if only they bought into what your company was selling that they’d finally find their ‘pot of gold’? Well… maybe. It depends.

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