Would you actually consider your company’s work culture as “good”? If not, you’re not alone. In fact, a workplace culture study done by Gallup in 2017 found that only 15% of the world’s workforce is actually engaged at work. That’s terrible. What we’ve found at Hiilite is that by actually incorporating your organizational values into…
Read More
In today’s world, social media is essential to any business's digital marketing strategy. Not only are most of your clients active on social media, but utilizing social media platforms for your business also makes it easy for your clients to find you and share your business with their friends. This being said, the vast number…
Read More
Building a branding strategy is one of the most important decisions you can make for your small business. Your branding will dictate every decision from who your ideal clients are to what your company culture is like and how you communicate with them. It's an undertaking that should not be taken lightly, but it doesn't…
Read More
Alex Antolino is the Creative Director at Typeform and today he's joining Cam & Tina to talk about the importance of sustainability and how brands can save the world. Guest: Alex Antolino Topic: How Brands Can Save the World Hosts: Cam Schreiner & Tina Walczak Watch video of the podcast HERE Podcast Transcript: Cam…
Read More
Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the same effect. Tina Walczak our Chief Brand Officer and Jake MacLaren, one of our content strategists, discusses branding mistakes and how when it comes to…
Read More
Cool logos are everywhere nowadays with new companies popping up each day, and existing companies rebranding or redesigning their own. A logo is the main embodiment of a business and the design of it shouldn’t be handed to just someone off the internet who took an Adobe Illustrator class once. A business is often reflected through…
Read More
There is a lot of confusion surrounding the difference between a personal brand vs. a business brand, but luckily Tina Walczak, our Chief Brand Officer, understands it well. In the below interview, one of our content strategists, Jake MacLaren, discusses how to build a personal brand, what pitfalls to avoid and how to separate brand from business with…
Read More
Branding is a key part of marketing strategy which is why it’s so important, especially now with current events making it challenging to stay in business. Our chief branding officer, Tina Walczak, spoke with the chief executive officer of Dragone, François Girard, to learn about successful brand strategies to keep your business alive during this…
Read More
"Be prepared for the digital connection revolution." Matthew Encina cuts the bullsh*t, and tells it like it is. I don't know what day it is, I don't know what time it is, but I'm just so able to focus right now, and I'm loving that this is a byproduct of this self-isolation. It's a big shift for…
Read More
By: Tina Walczak & Cam Schreiner We were approached by one of our followers, Heather, with the following question: What are some common branding mistakes? Branding Mistakes to Avoid: Don't Everything to Everyone Think of Whole Foods. They don’t try to hit the entire market and be the grocery store for everyone. They stick to a…
Read More
A recent TEDx event stands out as markedly different from the usual fare. It was the inaugural year for a female-only panel of speakers at a TEDx event, making it a unique forum that provided a platform for women to speak and collaborate. The topic for this year’s talks was “Civitas,” meaning citizenship and a…
Read More
By: Tina Walczak & Cam Schreiner Today we are going to discuss how to brand your business. We were inspired this week by Conar's story. Conar (@conarfair) moved to Kelowna about a year ago from Vancouver and is a great nature photographer and videographer. He is currently trying to find more work and leads within…
Read More
