Where To Start? As a well-established business, the decision to undergo a branding refresh can be a scary thought. Some of the considerations that run through the business owner’s head might include, “Do I risk neglecting those who already recognize my brand?” or “Will the brand refresh have the impact on revenue that makes it…
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You know what they say in Manhattan- appearances are everything. When your clientele enjoy the finer things in life, your brand needs to reflect that. Dog Relations NYC is a dog training service for the dogs of New York City. Elisabeth Weiss is the woman behind all the magic, transforming mischievous puppies into well behaved…
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Always fascinated with successful brands, in particular, Nike, my goal has been to learn the process and formulas required to create the world's best brands. My fascination started at twelve years old when I would sneak down to my brother’s room and steal his surfing magazine. I would gaze at the images and ads, becoming…
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How many times has a team member or client requested that you come up with an innovative or creative solution to the problem at hand? How do you switch to a “creative mindset”? Many organizations have completely lost touch with true creativity and are consistently churning out lacklustre results that rarely “wow” the user or…
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Planning your brand for the future can only go so far. Brands must be adaptive, reflexive, and able to change to hold the interest of a diverse culture. For larger companies trying to grow their market share, taking risks is integral to growth and preventing stagnation. Risks come at a cost, whether it is increasing…
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The value of a brand is built upon how your audience perceives you. Leading brands thrive through promoting a lifestyle, experience, and an ideology that resonates with their potential customer base. Brands are constantly communicating their value, and successful brands reach ubiquity through a constant reforming of their image to reinvigorate their appeal. Levi’s, for…
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One way to measure a successful brand is by their logo recognition. A well-designed logo is memorable and establishes brand recognition. The primary function of a logo is to capture the attention of your potential and current customer base and form a connection with them. Each logo is carefully crafted to capture your unique branding…
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The brand is the essence of any business – it reflects the beliefs, values, practices, and the intended audience in both obvious and subtle ways. Your brand influences the viewer, and redesigning a brand requires strict attention to the many pieces...
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Everyone knows that real estate is booming right now and in a competitive space it's important to stand out from the crowd. Sean Skuter approached Hiilite looking for a brand that would serve as the foundation for growing not only his personal business, but also for further expansion in the future.
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The tricky part about personal branding is balancing the end result between what the customers expect from your brand as well as what you feel represents yourself. If the entrepreneur does not feel connected with their own brand, it will not translate the passion that person has for their business. On the flip-side however,...
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It is widely understood that colour plays an integral role in branding, but do we really know to what extent? Even if we do, do we know how to use it properly?
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Consistency in brand appearance reassures your customers they are getting the same great service every time. So how do we ensure brand consistency for our clients? We use a Brand Identity Guide.
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