While running your business, you are faced with a plethora of decisions. It can be tempting to take the easier and cheaper option to reduce your up-front costs. However, when it comes to developing your brand's design, this shouldn't be the corner you cut.
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“At the end of the day people won't remember what you said or did, they will remember how you made them feel.” ― Maya Angelou This applies to your business as well. The creative process that brings your business from an idea to reality is never void of emotion. The trick is finding what feelings...
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We know branding is not rocket science. Aerospace Engineers are not required. It just needs the consistency, process, experimentation & leadership. It takes discipline and time to create a cohesive brand.
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Every year a new trend is sent to the grave while the next big thing arrives on the scene, stork style. For a web and marketing company like us, deciphering between which trends have a long-term future (and which ones should be avoided like the plague) is an elementary task. However, for someone who is…
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