While running your business, you are faced with a plethora of decisions. It can be tempting to take the easier and cheaper option to reduce your up-front costs. However, when it comes to developing your brand’s design, this shouldn’t be the corner you cut. The choice to pay $15 for a logo online can seem like an effective, cost-saving measure, but the truth is, that decision can cost you much more in the long run.[/vc_column_text]
The first thing to understand is that your business is so much more than a logo. Every aspect of your business is intertwined. With good design and the right amount of attention, you can create a great first and more importantly, a lasting impression on your target audience.
The feeling of your brand is created from every interaction your customer has with your company. This includes logos, email signatures, social media, in-house advertising, newsletters and any other materials that your business produces. Every one of these elements needs to portray who you are as a company. When each work together cohesively, your brand recognition increases significantly. If you start with a well designed brand, your message stays consistent and you won’t need to make up for a poor first impression.
Your Bottom Line
Poor Graphics Hurt Your Business
Inadequate designs can send the wrong message to your audience. How many times have you chosen between two products or services simply based on your first impression on their website or advertisement? A poorly designed graphic can drive away potential customers who may then align their loyalty elsewhere. Instead, use good graphics to bring business in.
Re-branding is Costly
If you start off on the wrong foot and need to change your brand, it can be expensive. The upfront cost of re-designing is only the beginning. By changing your brand you have destroyed any brand recognition that you have already developed and will need to start building that identity from scratch. Creating a great brand design right from the start makes you memorable and achieves longevity for your business. Your brand is forever, so make sure you get it started off right.
Why Choose a Graphic Designer?
It may sound counter intuitive, but simple designs take more work. There is a lot of information to communicate to your audience in a design. To take that information and get it condensed into a simple and visually appealing design is challenging. The truth is, many designs don’t get this right. This is where having an expert really pays off. A great designer will take the research they have done, the knowledge they have about you and can create impactful designs that convey the right message.
Detail Oriented and a Personal Touch
Using a graphic designer will ensure that the proper attention to detail is taken. They can see how each smaller detail fits into the overall picture. They also have a better understanding of who you are as a business owner on a more personal level. They can make sure that a ‘you’ end up as part of your brand, not just a stand alone image.
Designers don’t just make pretty images. There is a lot of time spent in the research phase of design. Not only will they take the time to understand your business goals, they will also ensure that your design is unique and unlike any other brands. They research your competition to understand very specifically how they can set you apart from the pack. This time spent in the development phase can significantly improve where your business is positioned in the market.
Our Expert: Tina
If you are interested in reviewing your designs with Tina, make a coffee date. We are here to help you develop and grow your business. We have the knowledge and want to share it with you!