Strategy

Read more on How to Establish a Powerhouse Personal and Business Brand with Tina Walczak
TagsBranding, Business, Marketing, Social Media, Strategy

How to Establish a Powerhouse Personal and Business Brand with Tina Walczak

There is a lot of confusion surrounding the difference between a personal brand vs. a business brand, but luckily Tina Walczak, our Chief Brand Officer, understands it well. In the below interview, one of our content strategists, Jake MacLaren, discusses how to build a personal brand, what pitfalls to avoid and how to separate brand from business with…

Read More
Read more on How to Get One Million Views on Your Jewelry Facebook Ads
TagsGraphic Design, Marketing, Social Media, Strategy

How to Get One Million Views on Your Jewelry Facebook Ads

Facebook ads have only grown in popularity over the years with the extensive development of the Facebook Ads platform. Nowadays, you’ll find jewelry Facebook ads, Instagram story ads, and many other varieties of ads to choose from all from the same platform. However, because numerous businesses are endlessly competing for the best results on the platform it can be challenging to…

Read More
TagsMarketing, Strategy

How To Setup A Marketing Calendar

In this video, Adrienne, Senior Marketing Manager at Hiilite, goes over how to use a marketing calendar template to schedule your marketing events throughout the year. If you struggle to define the goals and objectives of your marketing strategy or planning for the future, then this video and template are for you. Adrienne walks you…

Read More
TagsAgency News, Business, Graphic Design, Marketing, SEO, Social Media, Strategy, Web Design

2020 Local Marketing Strategy Top Grade Tire and OK Tire Justin Bullock

Watch (YouTube - Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with local businesses the to help find new opportunities, pivot…

Read More
Read more on Hiilite Hosts Marketing Strategy Sessions to Support Your Local Business During COVID-19 and Beyond
TagsAgency News, Business, Business News, Marketing, Strategy

Hiilite Hosts Marketing Strategy Sessions to Support Your Local Business During COVID-19 and Beyond

Without a doubt, COVID-19 has pushed many businesses to consider more digital marketing options in order to stay afloat—which isn’t a bad thing. It just means rethinking how your business can reach your customers or clients. It also means finding ways to accommodate and support clients in more socially distant ways.  However, no one said this would be easy. That’s why Hiilite is offering free marketing strategy sessions to help organizations pivot during…

Read More
Read more on Be Prepared for the Digital Connection Revolution: Business Interview with Matthew Encina
TagsAgency News, Branding, Business, Business News, Community, Marketing, SEO, Social Media, Strategy

Be Prepared for the Digital Connection Revolution: Business Interview with Matthew Encina

"Be prepared for the digital connection revolution." Matthew Encina cuts the bullsh*t, and tells it like it is. I don't know what day it is, I don't know what time it is, but I'm just so able to focus right now, and I'm loving that this is a byproduct of this self-isolation. It's a big shift for…

Read More
Read more on The Power of Collaboration
TagsBusiness, Marketing, Social Media, Strategy

The Power of Collaboration

Authors: Tina Walczak & Cam Schreiner Editor: Andrea Tomlinson   In 2019, collaboration has proved itself to be an effective cross-promotional tool in the marketing industry.  Top brands are collaborating with one another (such as BMW and Louis Vuitton, GoPro and Red Bull, Alexander Wang and H&M), and not only have these alliances benefited brands…

Read More
Read more on Freelancing: A New Way to Future-proof Your Workforce
TagsBusiness, Strategy

Freelancing: A New Way to Future-proof Your Workforce

In the digital era more and more of our business is happening online, which is great news for freelancers and businesses alike! Taking advantage of this new form of labour can pay off substantially - freelancers appreciate being independent and flexible, while businesses can maintain a consistent workflow without needing additional office space or conventional…

Read More
Read more on Hustle + Creativity – Entrepreneurs Verses Hip Hop Artists
TagsStrategy

Hustle + Creativity – Entrepreneurs Verses Hip Hop Artists

  Sir Richard Branson and Kendrick Lamar. There is literally no way to make these two men more dissimilar...right?   When you hear the phrase “start-up”, you might think of a colourful office in Silicon Valley, adorned with every Apple product under the sun like some sort of weird Steve Jobs shrine. And when someone…

Read More

Newsletter

Do NOT follow this link or you will be banned from the site!