Strategy

Read more on The Power of Collaboration
TagsBusiness, Marketing, Social Media, Strategy

The Power of Collaboration

Authors: Tina Walczak & Cam Schreiner Editor: Andrea Tomlinson   In 2019, collaboration has proved itself to be an effective cross-promotional tool in the marketing industry.  Top brands are collaborating with one another (such as BMW and Louis Vuitton, GoPro and Red Bull, Alexander Wang and H&M), and not only have these alliances benefited brands…

Read More
Read more on Freelancing: A New Way to Future-proof Your Workforce
TagsBusiness, Strategy

Freelancing: A New Way to Future-proof Your Workforce

In the digital era more and more of our business is happening online, which is great news for freelancers and businesses alike! Taking advantage of this new form of labour can pay off substantially - freelancers appreciate being independent and flexible, while businesses can maintain a consistent workflow without needing additional office space or conventional…

Read More
Read more on Hustle + Creativity – Entrepreneurs Verses Hip Hop Artists
TagsStrategy

Hustle + Creativity – Entrepreneurs Verses Hip Hop Artists

  Sir Richard Branson and Kendrick Lamar. There is literally no way to make these two men more dissimilar...right?   When you hear the phrase “start-up”, you might think of a colourful office in Silicon Valley, adorned with every Apple product under the sun like some sort of weird Steve Jobs shrine. And when someone…

Read More
Read more on Simplicity in Design
TagsGraphic Design, Strategy

Simplicity in Design

   Logical and Uncomplicated Aspirations   Logical, uncomplicated, simple design is a mainstay trend that most designers aspire to in their work. Unless you’re attempting to create an art piece, these are universally appreciated concepts for the end-user. How you accomplish it differs based on industry, but given that simplicity has become a core tenet…

Read More
Read more on Reinvention & Adaptation of Brands
TagsBranding, Marketing, Strategy

Reinvention & Adaptation of Brands

Planning your brand for the future can only go so far. Brands must be adaptive, reflexive, and able to change to hold the interest of a diverse culture. For larger companies trying to grow their market share, taking risks is integral to growth and preventing stagnation. Risks come at a cost, whether it is increasing…

Read More
Read more on Jean-ius Branding & Brand Identity
TagsBranding, Marketing, Strategy

Jean-ius Branding & Brand Identity

The value of a brand is built upon how your audience perceives you. Leading brands thrive through promoting a lifestyle, experience, and an ideology that resonates with their potential customer base. Brands are constantly communicating their value, and successful brands reach ubiquity through a constant reforming of their image to reinvigorate their appeal. Levi’s, for…

Read More
TagsStrategy

Marketing Strategy & Marketing Research | SWOT Analysis Tips

Strategy & Research The unaimed arrow will rarely find a bullseye. If you don't know where you are starting, or where you want to go, you will likely be very disappointed with your end results. Creating a distinct and compelling strategy, supported by in-depth research is where every business or project should begin. A re-design,…

Read More
TagsStrategy

How To Create & Communicate Value Proposition For Your Brand

A value proposition is a business or marketing statement that convinces their target audience that the products or services they offer are beneficial, essential and better than similar products on the market. Effective Messaging That Reaches Your Target Audience An effective value proposition is a clear, concise and convincing promise that influences your target audience…

Read More
Read more on How We Create Brands- ABC Medicinals Hiilite
TagsStrategy

How We Create Brands- ABC Medicinals Hiilite

Have you ever wondered how eye catching brands are created? If you work in design or marketing, this is likely a question that you focus on daily. When our team is branding, we are constantly asking ourselves... "How can we create a collection of images, content and designs that perfectly encapsulate the emotions and energy…

Read More
Read more on The Simple Secret to Success
TagsStrategy

The Simple Secret to Success

Your search for the secret formula that will bring you effortless success, happiness and limitless wealth is over! Are you ready to completely transform your life? We have discovered a life-hack that will give you the body you’ve always wanted, a seven figure bank account and all the fame you can handle. It is a…

Read More

Join Our Newsletter