One of the biggest events of the year is coming up and it’s not Christmas. Black Friday is going to be arriving sooner than you may realize and being prepared for it as a business can help you maximize profits even with major discounts or promotions going on. Setting up a Black Friday landing page…
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Would you actually consider your company’s work culture as “good”? If not, you’re not alone. In fact, a workplace culture study done by Gallup in 2017 found that only 15% of the world’s workforce is actually engaged at work. That’s terrible. What we’ve found at Hiilite is that by actually incorporating your organizational values into…
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In today’s world, social media is essential to any business's digital marketing strategy. Not only are most of your clients active on social media, but utilizing social media platforms for your business also makes it easy for your clients to find you and share your business with their friends. This being said, the vast number…
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Due to its versatility, email marketing is one of the best ways to market your business. Not only can you leverage email to reach your audience, but you can also use it to build trust, get important feedback, announce new features, keep customers coming back, and so much more. But, because email marketing is so…
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Like plants, we all want to grow, and even more so if we’re trying to scale up a business. You’re also probably looking for the “magic solution” to solving your scaling issues. Guess what? We are too. It turns out that there are many factors when it comes to scaling your design business. You can’t…
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Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the same effect. Tina Walczak our Chief Brand Officer and Jake MacLaren, one of our content strategists, discusses branding mistakes and how when it comes to…
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Since March 12, 2020, hockey fans have been deprived of live sports entertainment due to the abrupt halt of the 2019-20 National Ice Hockey League’s season. The decision to postpone play was made as a result of the global COVID-19 pandemic and has left many superstars like Alexander Ovechkin, Connor McDavid, and Patrick Kane in…
Read MoreThere is a lot of confusion surrounding the difference between a personal brand vs. a business brand, but luckily Tina Walczak, our Chief Brand Officer, understands it well. In the below interview, one of our content strategists, Jake MacLaren, discusses how to build a personal brand, what pitfalls to avoid and how to separate brand from business with…
Read MoreFacebook ads have only grown in popularity over the years with the extensive development of the Facebook Ads platform. Nowadays, you’ll find jewelry Facebook ads, Instagram story ads, and many other varieties of ads to choose from all from the same platform. However, because numerous businesses are endlessly competing for the best results on the platform it can be challenging to…
Read MoreIn this video, Adrienne, Senior Marketing Manager at Hiilite, goes over how to use a marketing calendar template to schedule your marketing events throughout the year and create a sound marketing plan. If you struggle to define the goals and objectives of your marketing strategy, or planning for the future, then this video and template…
Read MoreWatch (YouTube - Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with local businesses the to help find new opportunities, pivot…
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Without a doubt, COVID-19 has pushed many businesses to consider more digital marketing options in order to stay afloat—which isn’t a bad thing. It just means rethinking how your business can reach your customers or clients. It also means finding ways to accommodate and support clients in more socially distant ways. However, no one said this would be easy. That’s why Hiilite is offering free marketing strategy sessions to help organizations pivot during…
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