Why You Should Create a Black Friday Landing Page for Your Sale
One of the biggest events of the year is coming up and it’s not Christmas. Black Friday is going to be arriving sooner than you may realize and being prepared…
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Every great campaign starts with strategy. This category explores how to align your marketing, design, and business goals for measurable results. From brand positioning to analytics, Hiilite helps you think bigger and act smarter.
Start your next project with a clear Marketing Strategy.
How Good Work Culture Is Actually Tied to Organizational Values
Would you actually consider your company’s work culture as “good”? If not, you’re not alone. In fact, a workplace culture study done by Gallup in 2017 found that only 15%…
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Tips for Creating a Better Social Media Strategy in 2022
In today’s world, social media is essential to any business’s digital marketing strategy. Not only are most of your clients active on social media, but utilizing social media platforms for…
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Email Marketing Tips for Writing Emails That Will Convert in 2022
Due to its versatility, email marketing is one of the best ways to market your business. Not only can you leverage email to reach your audience, but you can also…
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3 Core Tips for Scaling Your Design Business With Ease
Like plants, we all want to grow, and even more so if we’re trying to scale up a business. You’re also probably looking for the “magic solution” to solving your…
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Common Branding Mistakes That Can Devastate Your Brand
Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the…
Read Article NHL Marketing Lessons: A COVID-19 Case Study by Wesley Howerton
Since March 12, 2020, hockey fans have been deprived of live sports entertainment due to the abrupt halt of the 2019-20 National Ice Hockey League’s season. The decision to postpone…
Read Article Protected: Building a Good Brand Strategy with Franco Dragone
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Read Article How to Establish a Powerhouse Personal and Business Brand with Tina Walczak
There is a lot of confusion surrounding the difference between a personal brand vs. a business brand, but luckily Tina Walczak, our Chief Brand Officer, understands it well. In the…
Read Article How to Get One Million Views on Your Jewelry Facebook Ads
Facebook ads have only grown in popularity over the years with the extensive development of the Facebook Ads platform. Nowadays, you’ll find jewelry Facebook ads, Instagram story ads, and many other varieties of ads to…
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How To Setup A Marketing Calendar
In this video, Adrienne, Senior Marketing Manager at Hiilite, goes over how to use a marketing calendar template to schedule your marketing events throughout the year and create a sound…
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2020 Local Marketing Strategy Top Grade Tire and OK Tire Justin Bullock
Watch (YouTube – Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a…
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