SEARCH ENGINE OPTIMIZATION (SEO)
Show up exactly where your clients are looking. Our SEO strategies get more leads and more new clients.
You’re ready to start your business. You’ve spent hours developing a plan, scrutinizing your brand and had Hiilite Web Design and Marketing create a badass website. Now off into the world you go… Wait!
Before you leave, there are a few things you should know about your new website and Search Engine Optimization (SEO). When you have Hiilite help you on an ongoing basis, you are gaining the knowledge of our in-house experts. We are here to help ensure that your online presence stays up to date, functional and optimized for it’s best performance. As you move forward there will be updates, changes and maintenance required on your website. You won’t be able to see them all, but they will drastically improve your site’s optimization. The Hiilite team will help you make the changes, and work with you to ensure you’re getting every advantage you can.
STEP 1.
Identify your goals and strategy
- Review current analytics + data
- Define your audience
- Identify channels
- Detail your business goals
- Competitive Analysis
- Keyword Research
- Off-Page Analysis
STEP 2.
Implement, Execute, and Optimize
- Page Audits
- Page Editing
- Ranking Reports
- Social media + pay-per-click strategy
- Create copy for pay-per-click ads
- Content marketing – blogging + social media
- Implement Search Engine Optimization
STEP 3.
Promote + Monitor + Report
- Brand Building
- Authority Improvement
- Keyword Ranking
- Monthly meeting + reporting
- Ongoing ads management
- Ongoing social media engagement
- Recommendations + consultation
Looking For SEO Services In A Different Area? Hiilite Has You Covered!
Looking For SEO Services In A Different Industry? Hiilite Has You Covered!
Real Estate
Dentists
Construction
SEO For Construction Companies
Financial Services & Advisors
Restaurants
Ecommerce
Hotels
Travel Industry & Tourism
Accountants & Bookkeepers
Home Repair & Renovations
Pet Services
Organic SEO:
Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).
Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for human readers.
Source: Webopedia.com
Local SEO:
Increasing numbers of searchers (on mobile and desktop devices) are looking for local services providers and businesses. Local SEO strategies help your business stand out in the SERPs (Search Engine Results Pages). Small and large changes to local ranking factors like name, address and phone number (NAP) and customer reviews can help you rise to the top of organic results and even get featured in the carousel. If you’re interested in learning more about Local SEO, you might want to visit the Local Learning Center.
Source: MOZ
