This article will explore the design process designers go through when designing for a printed piece- sketching, designing, color correction and more!
You’ve probably seen the term “print design” before, and you may know that designing for print is different from designing for a website. But what does designing for print really mean? And how do designers approach it differently than designing solely for the web? In this article, we explore the process of designing with an eye towards a printed piece- sketching, designing, color correction and more!
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1. What is designing for print
Designing for print is designing with an eye towards a printed piece. This designing process is different from designing solely for the web because it typically means designing only once, for one specific medium. Designers will also focus on designing with consideration to the limitations and strengths of that medium- for example, designing in a way that will make the overall design more legible when printed in black and white rather than full color.
2. How does designing for print differ from designing solely for the web
Designing for print can be challenging compared to designing for the web. There are very specific guidelines to follow and things to consider before designing a print-only piece. Print design is all about defining hierarchy, designing grids, and choosing appropriate typefaces- all things that can be tricky depending on your personal preference and what you’re designing for. A lot of designing is also about designing with constraints in mind where print design is much more constrained than web design.
3. Designing process designers follow when designing a printed piece- sketching, designing, color correction and more!
Designers can quickly become overwhelmed with designing for print due to the abundance of things to consider. One solution is to use a conceptual process, designing in layers, designing for print as if designing for web, designing for print grid, designing by content, designing by layout, designing by color, and designing by type.
If you’re interested in design, but want to do more than just for the web, then designing for print may be your best option. Designing for print is a unique challenge and requires many skills that are not needed when only designing on screen like sketching, color correction, and typography. To learn how we can help with the process of educating yourself about these skills or incorporating them into your work flow let us know!