Global Brand Strategy With CEO François Girard
Branding is a key part of marketing strategy which is why it’s so important, especially now with current events making it challenging to stay in business. Our chief branding officer,…
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Hiilite Hosts Marketing Strategy Sessions to Support Your Local Business During COVID-19 and Beyond
Without a doubt, COVID-19 has pushed many businesses to consider more digital marketing options in order to stay afloat—which isn’t a bad thing. It just means rethinking how your business can reach your customers or clients. It also means…
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Instagram Doctor Dave Talas – How to Make Money Selling Online
“I like to synthesize information from people who have been in business and have been writing books for like twenty years.” – David Talas Hiilite’s Chief Brand Officer Tina Walczak,…
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Creating an Online Creative Business in 2020 – The Ideas That Will Get You Making Personal Income Before Your EI Runs Out
SEO, or Search Engine Optimization is a scary word to some, but if you take a step back, what matters are the little things you can do right on your…
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Be Prepared for the Digital Connection Revolution: Business Interview with Matthew Encina
“Be prepared for the digital connection revolution.” Matthew Encina cuts the bullsh*t, and tells it like it is. I don’t know what day it is, I don’t know what time…
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COVID-19 – How Hiilite is helping clients.
We’re taking precautions to keep our clients and employees safe during the COVID-19 outbreak. We recognize now more than ever, clients turn to us for business and marketing advice and…
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The Good, the Bad, The Ugly… Of Branding.
By: Tina Walczak & William Walczak We recently took a trip to beautiful Palm Spring where my parents live, and I must say… I love it here. I always love…
Read Article How to Win a Client & Get More Work
By: Tina Walczak, William Walczak & Cam Schreiner Today we’re going to discuss how you can get the clients you want, and if you are struggling to find any, a few strategies on…
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Personal Branding Vs Company Branding
By: Tina Walczak & Cam Schreiner In our recent Instagram live, we discussed personal branding vs company branding, and if your personal brand can hurt your corporate/business brand. We were…
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Designing The Future Of Female Leadership
A recent TEDx event stands out as markedly different from the usual fare. It was the inaugural year for a female-only panel of speakers at a TEDx event, making it…
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Incorporate and Trademark your Brand
By: Tina Walczak & Cam Schreiner We recently came out of a meeting with a client who was a day or 2 away from launching their company, until a trademarking…
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The Hiilite Strategy
By: Tina Walczak & Cam Schreiner Strategy is something that is so valuable before starting with any client, but it can be a bit of a mystery. If you feel overwhelmed…
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