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Read more on Beautiful and Efficient- Say Hii to Our New WordPress Theme
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Beautiful and Efficient- Say Hii to Our New WordPress Theme

Our development team has been working diligently behind the scenes on the next big Hiilite project. After many weekend hours and late-night sessions, we are almost ready to reveal our next offering. We are very much a creative marketing agency but one of our main focuses is web design and development. For many years, we…

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Read more on WTF is Signification: From Semiotics to Celebrities
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WTF is Signification: From Semiotics to Celebrities

Everything Communicates Where would we be without signs? They enrich our lives and give meaning to the meaningless. Truly everything we do is made possible through some form of signification. From our favourite brands to our choice of news provider, the ways that people interpret signs is what creates the difference. The shoes you wear,…

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Read more on Get Your Onesie On For Mental Health
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Get Your Onesie On For Mental Health

You’ve likely heard that 1 in 5 people will experience a mental health illness or challenge each year. That means even if you haven’t personally struggled with a mental health illness or challenge, you probably know someone who has. Mental health issues indirectly affect every Canadian. And out of the 1 in 5 people who…

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Read more on Boom…Headshot
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Boom…Headshot

As a professional, your headshot is the communication tool that speaks for you when you are not there.   It is the face of your entire online appearance and the personal touch of your physical marketing materials. The quality of your headshot broadcasts an image to the general public- does your photo accurately portray your…

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Social Media Marketing For Your Business | Facebook Marketing

As more and more people and brands jump onto Facebook, the noise level for individual users increases. While Facebook's News Feed algorithm helps the noise level by showing users what it deems the most relevant content, in order to really stand out from the crowd, brands must be remarkable, interesting, and add value. In order…

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Social Media Strategy For Businesses & Programs To Succeed

Strategy - Social Media Programs Consider Set yourself achievable, measurable goals to help focus on what you are trying to achieve and allow you to measure success. Channels Determine which social media channels will be most suitable and provide the best return for your business. Create Develop a plan of execution for the information that you…

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Read more on Why We Love Brands: The Psychology Behind Branding
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Why We Love Brands: The Psychology Behind Branding

As consumers we like to think that we objectively select products based on factors like functionality, features, quality, price, etc. However insights from psychology show that there are more factors affecting our decision making than we might think. Our feelings and identities have a great influence on which brands we choose. Smart marketers know this and...

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