By: Tina Walczak & Cam Schreiner
Today Cam and I are going to discuss lead generation marketing. This is a method that I used when we first started our agency and continue to use. It’s not the only way, but it has worked for me in the past.
Lead Generation Marketing: Beginning Stages
When Will and I were at the beginning stages of growing Hiilite Marketing Agency, we both had a hunger to make this business work. I prayed to God, asking him to keep me out of a cubical – but there was another part of me that liked the safety of working for someone because it meant that I didn’t need to worry about where the work was coming from.
But at that moment, in my position, it was up to me to find work. It felt like I was hiking in the wilderness with no map, and if I didn’t figure out how to survive, I would be bear food.
So, I took a deep breath and set out an adventure that I’m happy to say has been the most exciting time of my life.
So, how do you hike without a map? Well, if you look close, there is generally a trail, you just need to be willing to spend some time looking for it. And That’s exactly what I did.
When looking for work, we began to find multiple routes that would open up as we explored.
Generation Leads: Indeed.com
Today, Cam and I are going to share one way to generate leads, which is the trail called Indeed.com. Say you’re a marketer looking for contract work, all you need to do is follow these steps.
- Type in Marketing in Indeed – I use Indeed to find work because there are a ton of jobs, but what makes it really cool is that most job postings have a salary tied to them.
- Read the job posting, can you or your marketing agency actually do the work? I’m seeing that we can Indeed 😉 do the work.
- Refine your resume to reflect the job posting (No one wants to listen to your ramble) – While working on this, we looked at one as an example, but unfortunately, we can’t show you who it is.
- Send off your resume
This can be a little time consuming, but if you spend a day doing this, you could probably send off your resume to 10 –15 people looking for your marketing services. You may or may not get a bite, if you don’t then have a professional editor to review your resume.
If you want help with your resume, or you have other tactics, feel free to reach out to Cam or me.