Without a doubt, COVID-19 has pushed many businesses to consider more digital marketing options in order to stay afloat—which isn’t a bad thing. It just means rethinking how your business can reach your customers or clients. It also means finding ways to accommodate and support clients in more socially distant ways. However, no one said this would be easy. That’s why Hiilite is offering free marketing strategy sessions to help organizations pivot during…
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“I like to synthesize information from people who have been in business and have been writing books for like twenty years.” – David Talas Hiilite’s Chief Brand Officer Tina Walczak, and Senior Identity Designer Cam Schreiner, Interview Master Instagram Dr. Dave Talas Q. Are Instagram carousels overdone? Do people just copy what they see? …
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"Be prepared for the digital connection revolution." Matthew Encina cuts the bullsh*t, and tells it like it is. I don't know what day it is, I don't know what time it is, but I'm just so able to focus right now, and I'm loving that this is a byproduct of this self-isolation. It's a big shift for…
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Authors: Tina Walczak & Cam Schreiner Editor: Andrea Tomlinson In 2019, collaboration has proved itself to be an effective cross-promotional tool in the marketing industry. Top brands are collaborating with one another (such as BMW and Louis Vuitton, GoPro and Red Bull, Alexander Wang and H&M), and not only have these alliances benefited brands…
Read MoreAuthors: Tina Walczak & Cam Schreiner Editor: Andrea Tomlinson In 2019, collaboration has proved itself to be an effective cross-promotional tool in the marketing industry. Top brands are collaborating with one another (such as BMW and Louis Vuitton, GoPro and Red Bull, Alexander Wang and H&M), and not only have these alliances benefited brands…
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By: Tina Walczak & Cam Schreiner We’ve all had them, you know those difficult clients who just know more than you. We have had countless clients argue with us, and who have left because they didn’t see the value in what we were doing. Then later down the road, we’ve seen the client try to take…
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A recent TEDx event stands out as markedly different from the usual fare. It was the inaugural year for a female-only panel of speakers at a TEDx event, making it a unique forum that provided a platform for women to speak and collaborate. The topic for this year’s talks was “Civitas,” meaning citizenship and a…
Read MoreBusiness strategy versus marketing strategy is the question we constantly get asked. Which is more important? Turns out both, but let me tell you why stick around. Alright so first, what exactly is a business strategy? And what is a marketing strategy? A lot of these concepts often get confused so if you have any…
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How many times has a team member or client requested that you come up with an innovative or creative solution to the problem at hand? How do you switch to a “creative mindset”? Many organizations have completely lost touch with true creativity and are consistently churning out lacklustre results that rarely “wow” the user or…
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Science fiction is well known for outlandish and futuristic gadgets. It’s not difficult to see how sci-fi creators are responsible for inspiring a number of real technological advancements that have shaped our modern world. From Star Trek to 2001: A Space Odyssey and beyond, Sci-Fi has had a direct effect on the trajectory of technological…
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In the digital era more and more of our business is happening online, which is great news for freelancers and businesses alike! Taking advantage of this new form of labour can pay off substantially - freelancers appreciate being independent and flexible, while businesses can maintain a consistent workflow without needing additional office space or conventional…
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Viva la Financial Revolution // A Solution The way we bank and invest has evolved and transformed with the emerging fintech industry. Fintech seamlessly unites financial services with technology to create large scale financial solutions that can be accessed by anyone connected to the internet. Online platforms such as Betterment, Wealthfront and Vanguard have…
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