Search Engine Optimization, or SEO, can have a massively positive impact on how your business’ website performs if it is done properly. Although there are countless free “how-to” tutorial videos and articles online that claim to be able to teach anybody how to become the best SEO content writer, true expertise in the SEO world…
Read More
Cool logos are everywhere nowadays with new companies popping up each day, and existing companies rebranding or redesigning their own. A logo is the main embodiment of a business and the design of it shouldn’t be handed to just someone off the internet who took an Adobe Illustrator class once. A business is often reflected through…
Read More
If you had asked me back in January what I had expected my working situation to be today, I probably wouldn’t have anticipated that I would be fortunate enough to be working from the comfort of my own home. However, as many businesses continue their social distancing practices to keep their employees and customers safe…
Read MoreIntroduction It is fairly common knowledge that businesses should use a mix of text, photos, and videos in their marketing efforts. However, I’ve come to realize that many people fail to recognize the importance of each form of content and do not consider why or how each one can be effectively utilized in marketing. …
Read MoreSince March 12, 2020, hockey fans have been deprived of live sports entertainment due to the abrupt halt of the 2019-20 National Ice Hockey League’s season. The decision to postpone play was made as a result of the global COVID-19 pandemic and has left many superstars like Alexander Ovechkin, Connor McDavid, and Patrick Kane in…
Read MoreThere is a lot of confusion surrounding the difference between a personal brand vs. a business brand, but luckily Tina Walczak, our Chief Brand Officer, understands it well. In the below interview, one of our content strategists, Jake MacLaren, discusses how to build a personal brand, what pitfalls to avoid and how to separate brand from business with…
Read MoreFacebook ads have only grown in popularity over the years with the extensive development of the Facebook Ads platform. Nowadays, you’ll find jewelry Facebook ads, Instagram story ads, and many other varieties of ads to choose from all from the same platform. However, because numerous businesses are endlessly competing for the best results on the platform it can be challenging to…
Read MoreIn this video, Adrienne, Senior Marketing Manager at Hiilite, goes over how to use a marketing calendar template to schedule your marketing events throughout the year and create a sound marketing plan. If you struggle to define the goals and objectives of your marketing strategy, or planning for the future, then this video and template…
Read MoreWatch (YouTube - Local Marketing Strategy Top Grade Tire and OK Tire CEO Justin Bullock) as William Walczak, Hiilite CEO and University of British Columbia Consumer Behavior Professor, leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with local businesses the to help find new opportunities, pivot…
Read MoreWatch as William Walczak, Hiilite CEO, (YouTube - 2020 Marketing Steps in an Economic Crisis) leads a weekly open marketing call to help businesses affected by the COVID-19 economic crisis. Working directly with the to help them find new opportunities, pivot their offerings, and understand what is going to help their businesses thrive. In this…
Read More
Branding is a key part of marketing strategy which is why it’s so important, especially now with current events making it challenging to stay in business. Our chief branding officer, Tina Walczak, spoke with the chief executive officer of Dragone, François Girard, to learn about successful brand strategies to keep your business alive during this…
Read More
Without a doubt, COVID-19 has pushed many businesses to consider more digital marketing options in order to stay afloat—which isn’t a bad thing. It just means rethinking how your business can reach your customers or clients. It also means finding ways to accommodate and support clients in more socially distant ways. However, no one said this would be easy. That’s why Hiilite is offering free marketing strategy sessions to help organizations pivot during…
Read More
