TagsSEO

Search Engine Positioning And Domain Names

We’ll walk through some of the considerations commonly discussed by clients when deciding to create a website. The domain is the URL you will be purchasing that your customers will be able to find you on the web with. A common thought amongst marketing agencies is that you should target an exact match domain. For…

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Read more on Electric Cars and the Transportation Revolution 
TagsCommunity

Electric Cars and the Transportation Revolution 

hello proto(type) The projected climate change over the next 20 years predicts temperatures will continue to rise. Residents from Oregon are already selling their homes and moving to Kelowna, BC in preparation. BC meteorologist and resident, Johanna Wagstaffe, is currently producing a podcast called 2050: Degrees of Change to explore the challenges and promote awareness.…

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Read more on Cognitive Restructuring Strategies for High Performance Professionals
TagsBusiness News

Cognitive Restructuring Strategies for High Performance Professionals

From the Ballet Stage to the World of Business Ballet is the epitome of poise, beauty and strength. Professional ballet dancers endure a lifetime of intense training to achieve peak physical excellence and perfection. The demand, physically and psychologically, to achieve excruciatingly demanding precision in front of an audience induces acute anxiety. Thought patterns that…

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Read more on Bike Sharing Program in Kelowna
TagsCommunity

Bike Sharing Program in Kelowna

Minimal Risks, Massive Rewards 10 years ago, a group of Kelowna city council representatives traveled to Portland, Oregon to analyze the city’s successful bike share program. Fast forward to 2018 and a similar project has finally been given the green light in Kelowna. The city has done well during their negotiations with Dropbike, the Toronto-based…

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Read more on How to Orchestrate a Winter Photo Shoot
TagsPhotography

How to Orchestrate a Winter Photo Shoot

Struggling to shoot outdoors in bright, natural light? Discover how our Photography Team captured beautiful portraits in the snow filled mountains of British Columbia! The winter months keep many photographers cooped up indoors, shooting the same style in their studio day after day, until the warm weather decides to make its triumphant return. At Hiilite, we…

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Read more on How We Create Brands- ABC Medicinals Hiilite
TagsStrategy

How We Create Brands- ABC Medicinals Hiilite

Have you ever wondered how eye catching brands are created? If you work in design or marketing, this is likely a question that you focus on daily. When our team is branding, we are constantly asking ourselves... "How can we create a collection of images, content and designs that perfectly encapsulate the emotions and energy…

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Read more on The Simple Secret to Success
TagsStrategy

The Simple Secret to Success

Your search for the secret formula that will bring you effortless success, happiness and limitless wealth is over! Are you ready to completely transform your life? We have discovered a life-hack that will give you the body you’ve always wanted, a seven figure bank account and all the fame you can handle. It is a…

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Read more on Information Visualization
TagsGraphic Design

Information Visualization

Information visualization is one of the most recent movements that inspires great design. The visual communication of information or data can be effective, intriguing, and beautiful – or it can confusing, boring, and ugly. Hiilite Creative Group's William Walczak believes "everything communicates" and an effective design should speak to its audience and produce results. Everything Communicates Has…

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Read more on Launching your Brand on Social Media
TagsMarketing, Social Media

Launching your Brand on Social Media

Social media is no longer a popular option for businesses, it's a must have. Why are we seeing this? Beyond the ability to connect with your target market on a more honest and direct platform, social media allows opportunities for better customer service, public relations and customer insight. You can connect with your customers...

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Read more on Why We Love Brands: The Psychology Behind Branding
TagsAgency News

Why We Love Brands: The Psychology Behind Branding

As consumers we like to think that we objectively select products based on factors like functionality, features, quality, price, etc. However insights from psychology show that there are more factors affecting our decision making than we might think. Our feelings and identities have a great influence on which brands we choose. Smart marketers know this and...

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