Read more on On May 1st, get your Onesie on!
TagsAgency News, Community

On May 1st, get your Onesie on!

The Canadian Mental Health Association Kelowna encourages people from all walks of life to learn, talk, reflect and engage with others on all issues relating to mental health. On May 1st Teresa May and Hiilite Web Design and Marketing SEO, SEM Agency in Kelowna is starting a Fundraising Initiative to challenge other local businesses,...

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Read more on Understanding Personal Branding with Angela Roy
TagsWeb Design, Branding

Understanding Personal Branding with Angela Roy

The tricky part about personal branding is balancing the end result between what the customers expect from your brand as well as what you feel represents yourself. If the entrepreneur does not feel connected with their own brand, it will not translate the passion that person has for their business. On the flip-side however,...

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Read more on On Shamrocks and Finding Your Brand’s Voice
TagsSocial Media, Marketing, Branding

On Shamrocks and Finding Your Brand’s Voice

Another year, another St. Patrick’s Day. Do you join in with the legions of companies rolling out green-themed campaigns and posting leprechaun images on social media, while implying that if only they bought into what your company was selling that they’d finally find their ‘pot of gold’? Well… maybe. It depends.

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Read more on Drawing Inspiration from Paul Rand
TagsGraphic Design

Drawing Inspiration from Paul Rand

Paul Rand was an American graphic designer that established himself as a leader and innovator in the design world. He developed logos for Enron, UPS, IBM, ABC and NeXT. His journey didn't have the easiest beginning as he was not encouraged to pursue art as his career, and was forced to teach himself much...

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Read more on Small Business, Big Marketing
TagsSocial Media, Marketing, Strategy

Small Business, Big Marketing

Many small businesses are intimated by approaching a marketing company for help. Getting a marketing plan up and running is essential to helping your business grow, but you don't need to over spend to start seeing some results. There are a few ways that you can increase your reach without investing money upfront.

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Read more on Effective Instagram Marketing
TagsSocial Media, Marketing

Effective Instagram Marketing

Marketers have been working to perfect social media marketing for years. Facebook is the medium that has dominated for the majority of businesses, but we want to give you some great tips on how to use Instagram to properly promote your business.

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Read more on Promotional Marketing: Engage Through Giveaways
TagsSocial Media, Marketing

Promotional Marketing: Engage Through Giveaways

Brands and marketers are trying very hard to engage with you! Is it working? As you scroll through your Facebook feed or Google-search the latest news and entertainment, brands are communicating at you but are they communicating with you? As a brand, company, or marketing agency, your goal is to engage with your target...

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