Our development team has been working diligently behind the scenes on the next big Hiilite project. After many weekend hours and late-night sessions, we are almost ready to reveal our next offering. We are very much a creative marketing agency but one of our main focuses is web design and development. For many years, we…
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Video is a staple in today’s world of social media and marketing. To quote Will, CEO of Hiilite - “Marketing is no longer, ‘I’m going to take a picture and put it out in front of an audience’. It's an iterative process”. Iterative in the fact its continual adaption to get focused results for your…
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Always fascinated with successful brands, in particular, Nike, my goal has been to learn the process and formulas required to create the world's best brands. My fascination started at twelve years old when I would sneak down to my brother’s room and steal his surfing magazine. I would gaze at the images and ads, becoming…
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Everything Communicates Where would we be without signs? They enrich our lives and give meaning to the meaningless. Truly everything we do is made possible through some form of signification. From our favourite brands to our choice of news provider, the ways that people interpret signs is what creates the difference. The shoes you wear,…
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Some of our writers have been working with a gentleman by the name of Jared Kessler. This article and call summary would be a great resource for anyone who is looking to hone their writing skills and processes. Creatives, managers, and business owners alike can all benefit from Jared’s thoughts on creation and methodology. …
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What questions to ask when hiring an agency. Developed by: Tina Walczak, Chief Design Officer of Hiilite. Download the free checklist here. Companies tend to focus on profitability solely as a measure of performance, but this is just one area that we can measure business excellence. When success is measured solely through revenue-related goals,…
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Together, Google and Facebook take in one-fifth of global advertising revenue. While the primary services of these two companies are free, they require personal data to function, but the value of this data goes beyond making YouTube videos and sharing status updates. Data collection and sharing practices have changed quickly to facilitate the growth of…
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Social media is an incredible tool for companies to promote their services and products. It’s an exceptional way to reach your target audience and be seen on a broader scale. However, it’s essential to evolve and stay current as social media platforms, such as Facebook, Instagram and twitter drastically change their algorithms. The latest algorithm…
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How many times has a team member or client requested that you come up with an innovative or creative solution to the problem at hand? How do you switch to a “creative mindset”? Many organizations have completely lost touch with true creativity and are consistently churning out lacklustre results that rarely “wow” the user or…
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You’ve likely heard that 1 in 5 people will experience a mental health illness or challenge each year. That means even if you haven’t personally struggled with a mental health illness or challenge, you probably know someone who has. Mental health issues indirectly affect every Canadian. And out of the 1 in 5 people who…
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Science fiction is well known for outlandish and futuristic gadgets. It’s not difficult to see how sci-fi creators are responsible for inspiring a number of real technological advancements that have shaped our modern world. From Star Trek to 2001: A Space Odyssey and beyond, Sci-Fi has had a direct effect on the trajectory of technological…
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In the digital era more and more of our business is happening online, which is great news for freelancers and businesses alike! Taking advantage of this new form of labour can pay off substantially - freelancers appreciate being independent and flexible, while businesses can maintain a consistent workflow without needing additional office space or conventional…
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