Read more on Bike Sharing Program in Kelowna
TagsCommunity

Bike Sharing Program in Kelowna

Minimal Risks, Massive Rewards 10 years ago, a group of Kelowna city council representatives traveled to Portland, Oregon to analyze the city’s successful bike share program. Fast forward to 2018 and a similar project has finally been given the green light in Kelowna. The city has done well during their negotiations with Dropbike, the Toronto-based…

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Read more on How to Orchestrate a Winter Photo Shoot
TagsPhotography

How to Orchestrate a Winter Photo Shoot

Struggling to shoot outdoors in bright, natural light? Discover how our Photography Team captured beautiful portraits in the snow filled mountains of British Columbia! The winter months keep many photographers cooped up indoors, shooting the same style in their studio day after day, until the warm weather decides to make its triumphant return. At Hiilite, we…

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Read more on How We Create Brands- ABC Medicinals Hiilite
TagsStrategy

How We Create Brands- ABC Medicinals Hiilite

Have you ever wondered how eye catching brands are created? If you work in design or marketing, this is likely a question that you focus on daily. When our team is branding, we are constantly asking ourselves... "How can we create a collection of images, content and designs that perfectly encapsulate the emotions and energy…

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Read more on The Simple Secret to Success
TagsStrategy

The Simple Secret to Success

Your search for the secret formula that will bring you effortless success, happiness and limitless wealth is over! Are you ready to completely transform your life? We have discovered a life-hack that will give you the body you’ve always wanted, a seven figure bank account and all the fame you can handle. It is a…

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Read more on Information Visualization
TagsGraphic Design

Information Visualization

Information visualization is one of the most recent movements that inspires great design. The visual communication of information or data can be effective, intriguing, and beautiful – or it can confusing, boring, and ugly. Hiilite Creative Group's William Walczak believes "everything communicates" and an effective design should speak to its audience and produce results. Everything Communicates Has…

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Read more on Launching your Brand on Social Media
TagsMarketing, Social Media

Launching your Brand on Social Media

Social media is no longer a popular option for businesses, it's a must have. Why are we seeing this? Beyond the ability to connect with your target market on a more honest and direct platform, social media allows opportunities for better customer service, public relations and customer insight. You can connect with your customers...

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Read more on Why We Love Brands: The Psychology Behind Branding
TagsAgency News

Why We Love Brands: The Psychology Behind Branding

As consumers we like to think that we objectively select products based on factors like functionality, features, quality, price, etc. However insights from psychology show that there are more factors affecting our decision making than we might think. Our feelings and identities have a great influence on which brands we choose. Smart marketers know this and...

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Read more on Top Website Design Trends 2017
TagsWeb Design

Top Website Design Trends 2017

Much like in fashion, website design trends come and go. The web is ever evolving and that site you had built 5 years ago may be starting to look stale and dated. If it's time for you to revamp your online look in the same way you ditched those passé pieces from your 2006...

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Read more on On May 1st, get your Onesie on!
TagsAgency News, Community

On May 1st, get your Onesie on!

The Canadian Mental Health Association Kelowna encourages people from all walks of life to learn, talk, reflect and engage with others on all issues relating to mental health. On May 1st Teresa May and Hiilite Web Design and Marketing SEO, SEM Agency in Kelowna is starting a Fundraising Initiative to challenge other local businesses,...

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Read more on Understanding Personal Branding with Angela Roy
TagsBranding, Web Design

Understanding Personal Branding with Angela Roy

The tricky part about personal branding is balancing the end result between what the customers expect from your brand as well as what you feel represents yourself. If the entrepreneur does not feel connected with their own brand, it will not translate the passion that person has for their business. On the flip-side however,...

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