Read more on What Is Search Engine Optimization (SEO)?
TagsSEO

What Is Search Engine Optimization (SEO)?

SEO stands for Search Engine Optimization. It is the process of increasing both the quality and quantity of traffic by adhering to search engine’s (i.e. Google) best practices. We see some confusion from clients and potential clients about what exactly SEO is. In most cases, its not a series of ‘hacks’ or ‘voodoo’ that magically…

Read More
Read more on Authority, Relevance, Trust: The Three Pillars of SEO
TagsSEO

Authority, Relevance, Trust: The Three Pillars of SEO

Today we’ll talk about the three pillars of SEO. Authority, Relevance and Trust. Authority is based on the fact of that people believe in you and your web pages if you try and make them. Therefore, SEO is closely linked to website authority, as this extremely important ingredient helps websites to get quickly indexed and…

Read More
Read more on What Are The Key Benefits Of SEO?
TagsSEO

What Are The Key Benefits Of SEO?

Cost effective strategy (less than paid ads) & better ROI Paid ads can be expensive and maintaining that ad positioning is a costly endeavor. An SEO strategy provides long lasting results, i.e. rankings on Google results pages, that provides FREE traffic for (potentially) the sites lifetime. Ads may ultimately convert at a higher rate, but…

Read More
Read more on SEO Myths Busted
TagsSEO

SEO Myths Busted

Keyword optimization is the most important part of SEO Let’s start off by saying, keyword optimization is extremely important. Where we disagree with consensus is with people who think that Google can be ‘hacked’ by properly stuffing keywords. Site owners should optimize to improve the user experience, rather than Google. Google is in the business…

Read More
Read more on National vs Local Search Engine Optimization Services in 2018
TagsSEO

National vs Local Search Engine Optimization Services in 2018

As part of our agencies CORE marketing sessions its imperative that we fully understand our client’s target audience. In addition to determining their brand voice and communication pieces, we can’t overlook the importance of situating their business properly online. For clients with a physical location, the communications and messaging is primarily directed to their locale.…

Read More
Read more on 10 Simple SEO Tips & Effective SEO Strategies You Can Do Right Now!
TagsSEO

10 Simple SEO Tips & Effective SEO Strategies You Can Do Right Now!

Remove anything that slows down your site A slow site is brutal for the user experience and sends negative rankings signals to Google. Our team likes utilizing GT Metrix to identify issues and troubleshooting them. Link to other websites with relevant content Linking out to authoritative websites is like citing an academic journal in your…

Read More
Read more on Google Ranking Factors (SEO Checklist)
TagsSEO

Google Ranking Factors (SEO Checklist)

Direct website visits – How many people are typing your URL into their browser was found to be the most impactful ranking signal to Google. This makes sense, those websites that people enjoy and visit frequently are most likely to have an audience familiar enough to type it directly, rather than arrive via Google search…

Read More
Read more on Search Engine Positioning And Domain Names
TagsSEO

Search Engine Positioning And Domain Names

We’ll walk through some of the considerations commonly discussed by clients when deciding to create a website. The domain is the URL you will be purchasing that your customers will be able to find you on the web with. A common thought amongst marketing agencies is that you should target an exact match domain. For…

Read More
Read more on Electric Cars and the Transportation Revolution 
TagsCommunity

Electric Cars and the Transportation Revolution 

hello proto(type) The projected climate change over the next 20 years predicts temperatures will continue to rise. Residents from Oregon are already selling their homes and moving to Kelowna, BC in preparation. BC meteorologist and resident, Johanna Wagstaffe, is currently producing a podcast called 2050: Degrees of Change to explore the challenges and promote awareness.…

Read More
Read more on Cognitive Restructuring Strategies for High Performance Professionals
TagsBusiness News

Cognitive Restructuring Strategies for High Performance Professionals

From the Ballet Stage to the World of Business Ballet is the epitome of poise, beauty and strength. Professional ballet dancers endure a lifetime of intense training to achieve peak physical excellence and perfection. The demand, physically and psychologically, to achieve excruciatingly demanding precision in front of an audience induces acute anxiety. Thought patterns that…

Read More
Read more on Bike Sharing Program in Kelowna
TagsCommunity

Bike Sharing Program in Kelowna

Minimal Risks, Massive Rewards 10 years ago, a group of Kelowna city council representatives traveled to Portland, Oregon to analyze the city’s successful bike share program. Fast forward to 2018 and a similar project has finally been given the green light in Kelowna. The city has done well during their negotiations with Dropbike, the Toronto-based…

Read More
Hiilite Web Design + Marketing + SEO
Contact Us
close slider
  • This field is for validation purposes and should be left unchanged.