While running your business, you are faced with a plethora of decisions. It can be tempting to take the easier and cheaper option to reduce your up-front costs. However, when it comes to developing your brand's design, this shouldn't be the corner you cut.
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“At the end of the day people won't remember what you said or did, they will remember how you made them feel.” ― Maya Angelou This applies to your business as well. The creative process that brings your business from an idea to reality is never void of emotion. The trick is finding what feelings...
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Last weekend in Kelowna, our Hiilite team joined the Data Nerds in their event to raise money for the BC Cancer Foundation. The Nerd Olympics brought together some big names in Kelowna tech industry to face off against each other in some very serious games. No, we're serious. Human Hungry Hungry Hippos is no...
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We know branding is not rocket science. Aerospace Engineers are not required. It just needs the consistency, process, experimentation & leadership. It takes discipline and time to create a cohesive brand.
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With the recent release of Pokemon Go augmented reality games have become all the rage. Nintendo has captured the attention of tens of millions of mobile gamers with the advent of a digital world of mini monsters layered over the real world. The game seems to have risen to popularity partly due to the...
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Seeking a website revival reflective of the comprehensive experience for the entire family, Hiilite strives to understand the core principles of each of our dental clients and their unique branding agendas. Building the foundation for True Dental’s SEO platform we utilized the recent renovations as inspiration for a revitalized website.
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Plan B was an established premiere barber shop that sought the expertise of Hiilite to re-design their website to be the catalyst for growth. The ultimate goal, to become a full service salon concept including female demographics was priority, while continuing the current branding theme of being kick @ss experts in barber techniques.
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Opera Kelowna is a non-profit society that sought assistance in bringing consistency to an existing brand. A spanning collaboration of various volunteers assisting in the visual needs of the organization had created unrelated visuals that needed aligning. Drawing on common elements they wished to retain such as the black, white, and red color scheme, our…
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To blog, or not to blog? That is the question of many large and small businesses alike! It feels like everyone, and their dog is starting a blog nowadays, so what’s the point in hopping on the blog bandwagon if it’s “over saturated,” right? Yes, it might seem pointless at first glance, but the truth…
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Every year a new trend is sent to the grave while the next big thing arrives on the scene, stork style. For a web and marketing company like us, deciphering between which trends have a long-term future (and which ones should be avoided like the plague) is an elementary task. However, for someone who is…
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Last week we sat down with one of our clients and they asked us: “You'll make a mobile and tablet version of my website too, right?” We love questions like that and jumped on the opportunity to explain that the way we design our clients' websites is through the utilization of a method called responsive…
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In business nothing remains static for long, so it's no surprise that there have been many changes in the way we conduct online marketing in recent years. Updates to the Google Algorithm over the last 3-5 years has permanently altered the Search Engine Optimization landscape. Search engine marketing is no longer about latching onto a…
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