By: Tina Walczak & Cam Schreiner Today we are going to discuss how to brand your business. We were inspired this week by Conar’s story. Conar (@conarfair) moved to Kelowna…
By: Tina Walczak & Cam Schreiner We recently came out of a meeting with a client who was a day or 2 away from launching their company, until a trademarking…
By: Tina Walczak & Cam Schreiner Strategy is something that is so valuable before starting with any client, but it can be a bit of a mystery. If you feel overwhelmed…
By: Tina Walczak & Cam Schreiner Today Cam and I are going to discuss lead generation marketing. This is a method that I used when we first started our agency…
By: Tina Walczak & Cam Schreiner During one of our recent Thursday Hiilite Instagram Live Videos, we discussed Cohesive Brand Messaging. Julie from Portia Ella sparked this week’s topic with…
By: Tina Walczak & Cam Schreiner During our regular Hiilite Instagram Live Video on Thursday, January 3rd we discussed client communication after receiving a question (all the way from Scotland!) from @ThatGuyFowley,…
By: Patrick Henderson Let’s say you’re our client and you want to calculate ROI on branding initiatives, what’s the best way to go about this? Calculating ROI When it comes to business or marketing,…
By: Ellen Gregory 2019 is on track for being a full-on video revolution. If you haven’t considered or begun incorporating videography into your marketing strategy, you’re doing your company an injustice. Video content…
[Video Transcription] Business strategy versus marketing strategy is the question we constantly get asked. Which is more important? Turns out both, but let me tell you why stick around. Alright…