Strategy & Research The unaimed arrow will rarely find a bullseye. If you don't know where you are starting, or where you want to go, you will likely be very disappointed with your end results. Creating a distinct and compelling strategy, supported by in-depth research is where every business or project should begin. A re-design,…
Read MoreAs more and more people and brands jump onto Facebook, the noise level for individual users increases. While Facebook's News Feed algorithm helps the noise level by showing users what it deems the most relevant content, in order to really stand out from the crowd, brands must be remarkable, interesting, and add value. In order…
Read MoreStrategy - Social Media Programs Consider Set yourself achievable, measurable goals to help focus on what you are trying to achieve and allow you to measure success. Channels Determine which social media channels will be most suitable and provide the best return for your business. Create Develop a plan of execution for the information that you…
Read MoreOver the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. It's safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time.…
Read MoreDesign - Visual Identity How your brand represents itself visually is an essential factor to your overall business. Creating consistency in your branding allows your customers to easily identify your business. If your brand's visual identity is scattered, you will spend more time and money than is necessary gaining brand recognition and reach for your brand. What…
Read MoreA value proposition is a business or marketing statement that convinces their target audience that the products or services they offer are beneficial, essential and better than similar products on the market. Effective Messaging That Reaches Your Target Audience An effective value proposition is a clear, concise and convincing promise that influences your target audience…
Read MoreOne way to measure a successful brand is by their logo recognition. A well-designed logo is memorable and establishes brand recognition. The primary function of a logo is to capture the attention of your potential and current customer base and form a connection with them. Each logo is carefully crafted to capture your unique branding…
Read MoreOversupply of dentists sparks fierce competition in big Canadian cities. If you are a dentist and see that headline, you already know that the competition for new patients as well retaining current clients can be an uphill battle. This article will give you actionable advice, tips and dental patient marketing strategy, to help your dental…
Read MoreThere are now some two dozen publicly-traded marijuana companies with a combined market value of $23 billion. With numbers like that, it’s understandable why there is sure to be increased competition within the cannabis and marijuana industry including potential for worldwide growth for Canadian companies. So how does a company standout amongst the others? In…
Read MoreWe are sure you have heard the phrase, “content is king” before, but what exactly is it referring to? In this article we discuss why content is king, and the top strategies to creating a content marketing strategy that will help increase your rankings in search engines like Google. What is Content Marketing? The Content…
Read MoreSEO stands for Search Engine Optimization. It is the process of increasing both the quality and quantity of traffic by adhering to search engine’s (i.e. Google) best practices. We see some confusion from clients and potential clients about what exactly SEO is. In most cases, its not a series of ‘hacks’ or ‘voodoo’ that magically…
Read MoreToday we’ll talk about the three pillars of SEO. Authority, Relevance and Trust. Authority is based on the fact of that people believe in you and your web pages if you try and make them. Therefore, SEO is closely linked to website authority, as this extremely important ingredient helps websites to get quickly indexed and…
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