Many small businesses are intimated by approaching a marketing company for help. Getting a marketing plan up and running is essential to helping your business grow, but you don't need to over spend to start seeing some results. There are a few ways that you can increase your reach without investing money upfront.
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Marketers have been working to perfect social media marketing for years. Facebook is the medium that has dominated for the majority of businesses, but we want to give you some great tips on how to use Instagram to properly promote your business.
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Consistency in brand appearance reassures your customers they are getting the same great service every time. So how do we ensure brand consistency for our clients? We use a Brand Identity Guide.
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When you have Hiilite help you on an ongoing basis, you are gaining the knowledge of our in-house experts. We are here to help ensure that your online presence stays up to date, functional and optimized for it's best performance.
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Brands and marketers are trying very hard to engage with you! Is it working? As you scroll through your Facebook feed or Google-search the latest news and entertainment, brands are communicating at you but are they communicating with you? As a brand, company, or marketing agency, your goal is to engage with your target...
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While running your business, you are faced with a plethora of decisions. It can be tempting to take the easier and cheaper option to reduce your up-front costs. However, when it comes to developing your brand's design, this shouldn't be the corner you cut.
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“At the end of the day people won't remember what you said or did, they will remember how you made them feel.” ― Maya Angelou This applies to your business as well. The creative process that brings your business from an idea to reality is never void of emotion. The trick is finding what feelings...
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Last weekend in Kelowna, our Hiilite team joined the Data Nerds in their event to raise money for the BC Cancer Foundation. The Nerd Olympics brought together some big names in Kelowna tech industry to face off against each other in some very serious games. No, we're serious. Human Hungry Hungry Hippos is no...
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We know branding is not rocket science. Aerospace Engineers are not required. It just needs the consistency, process, experimentation & leadership. It takes discipline and time to create a cohesive brand.
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With the recent release of Pokemon Go augmented reality games have become all the rage. Nintendo has captured the attention of tens of millions of mobile gamers with the advent of a digital world of mini monsters layered over the real world. The game seems to have risen to popularity partly due to the...
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Seeking a website revival reflective of the comprehensive experience for the entire family, Hiilite strives to understand the core principles of each of our dental clients and their unique branding agendas. Building the foundation for True Dental’s SEO platform we utilized the recent renovations as inspiration for a revitalized website.
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Plan B was an established premiere barber shop that sought the expertise of Hiilite to re-design their website to be the catalyst for growth. The ultimate goal, to become a full service salon concept including female demographics was priority, while continuing the current branding theme of being kick @ss experts in barber techniques.
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