Sir Richard Branson and Kendrick Lamar. There is literally no way to make these two men more dissimilar...right? When you hear the phrase “start-up”, you might think of a colourful office in Silicon Valley, adorned with every Apple product under the sun like some sort of weird Steve Jobs shrine. And when someone…
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Right now, there are millions of individuals conducting important and fascinating research across the globe within universities and other scientific institutions- and what a shame it is that the general public will never be exposed to the majority of that research. Information only has power if it can be shared with others. If a researcher…
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Viva la Financial Revolution // A Solution The way we bank and invest has evolved and transformed with the emerging fintech industry. Fintech seamlessly unites financial services with technology to create large scale financial solutions that can be accessed by anyone connected to the internet. Online platforms such as Betterment, Wealthfront and Vanguard have…
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Logical and Uncomplicated Aspirations Logical, uncomplicated, simple design is a mainstay trend that most designers aspire to in their work. Unless you’re attempting to create an art piece, these are universally appreciated concepts for the end-user. How you accomplish it differs based on industry, but given that simplicity has become a core tenet…
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When you know you have the best hand at the poker table, what do you do? You go all in… The Hiilite Creative Team has gone all in for 2018, giving our videography and photography hardware a serious update. We are on the mission of becoming the best and most badass marketing agency in the…
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Would you describe yourself as a "creative"? Are you excited to go to work in the morning, or do you dread the trek that lands you behind a desk, working on projects that can only be described as lackluster. If you have an internal creative flare, you may find it difficult to spend the next…
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Planning your brand for the future can only go so far. Brands must be adaptive, reflexive, and able to change to hold the interest of a diverse culture. For larger companies trying to grow their market share, taking risks is integral to growth and preventing stagnation. Risks come at a cost, whether it is increasing…
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The value of a brand is built upon how your audience perceives you. Leading brands thrive through promoting a lifestyle, experience, and an ideology that resonates with their potential customer base. Brands are constantly communicating their value, and successful brands reach ubiquity through a constant reforming of their image to reinvigorate their appeal. Levi’s, for…
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As a professional, your headshot is the communication tool that speaks for you when you are not there. It is the face of your entire online appearance and the personal touch of your physical marketing materials. The quality of your headshot broadcasts an image to the general public- does your photo accurately portray your…
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Tina Walczak, Tylor Jarczewski, Gabriel Lalonde, Suzanne Ellis, Sunny Chandan & Jade Lowe – UglyFace founders Instead of relying only on charities to fix the issues of the world, the founders of UglyFace believe that a typical business model can be modified in order to resolve massive global problems from global warming to world hunger.…
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Strategy - Platform Development Developing a website for your business needs to be a balance between a beautiful design and the right functionality. Once we have determined who your business is targeting and what purpose you want to achieve, we can help you to choose the right platform to accomplish your goals. Here are some of…
Read MoreConversion Rate Optimization What is it? A conversion is when a visitor to your website completes the action that you want them to take. This could be a purchase, phone call, or email sign up. Conversion Rate Optimization is the process and steps that are taken to maximize the percentage of people who convert once they…
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