“I like to synthesize information from people who have been in business and have been writing books for like twenty years.” – David Talas Hiilite’s Chief Brand Officer Tina Walczak, and Senior Identity Designer Cam Schreiner, Interview Master Instagram Dr. Dave Talas Q. Are Instagram carousels overdone? Do people just copy what they see? …
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SEO, or Search Engine Optimization is a scary word to some, but if you take a step back, what matters are the little things you can do right on your website. Plus, it can be exciting to see your website rise the ranks on search result pages. Every little bit helps when it comes to…
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"Be prepared for the digital connection revolution." Matthew Encina cuts the bullsh*t, and tells it like it is. I don't know what day it is, I don't know what time it is, but I'm just so able to focus right now, and I'm loving that this is a byproduct of this self-isolation. It's a big shift for…
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We’re taking precautions to keep our clients and employees safe during the COVID-19 outbreak. We recognize now more than ever, clients turn to us for business and marketing advice and support. And we’re here to help. Our team is available to you across all of our channels. All meetings will be facilitated via video or…
Read MoreEarlier this year, a trusted SEO professional, Brian Dean, released a method to rank YouTube videos fast using what he calls the 'Sequel Technique'. We circled back over 7 months later to see what kind of impact the technique has had in the blogosphere only to discover that even the team at Backlinko has yet…
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Authors: Tina Walczak & Cam Schreiner Editor: Andrea Tomlinson In 2019, collaboration has proved itself to be an effective cross-promotional tool in the marketing industry. Top brands are collaborating with one another (such as BMW and Louis Vuitton, GoPro and Red Bull, Alexander Wang and H&M), and not only have these alliances benefited brands…
Read MoreAuthors: Tina Walczak & Cam Schreiner Editor: Andrea Tomlinson In 2019, collaboration has proved itself to be an effective cross-promotional tool in the marketing industry. Top brands are collaborating with one another (such as BMW and Louis Vuitton, GoPro and Red Bull, Alexander Wang and H&M), and not only have these alliances benefited brands…
Read More![Read more on Instagram Hiding Likes & The Impact [Case Study]](https://hiilite.com/wp-content/uploads/2019/05/instagram-hiding-likes-1-1-min.jpg)
Introduction If you are a regular user of Instagram or pay attention to the latest trends in social media, you've probably heard that Instagram recently rolled out a feature to hide the amount of 'likes' a post receives. The early feedback on Instagram hiding likes has been mixed with many lauding the increased focus on…
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If you’re a business owner or a webmaster for a website(s), you will have noticed some changes recently to the Google Search Console interface. Google has recently added features to help you better understand how your website is performing on Google, why that is the case, and how you can troubleshoot issues. The new additions…
Read More![Read more on Online Advertising Restrictions For Vape Shops [& Workarounds!]](https://hiilite.com/wp-content/uploads/2019/05/adult-blur-cap-338710-2048x1404.jpg)
Struggling to generate web traffic to your website? A quick way to change this is to invest in an ad campaign to drive brand awareness and/or sales. What do you do when advertising channels like Facebook and Google aren’t available to you? We’re going to uncover your options in this blog. We’ll be focusing primarily…
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What did we do before Google? Maybe it’s just marketing nerds like the team at Hiilite that seems to ask this question. However, if you’ve ever wondered, “what was it like performing online research before Google?”, this post is for you. You may think that search engines are a (relatively) new concept – Google was founded in…
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By: Tina Walczak & Cam Schreiner We were approached by one of our followers, Heather, with the following question: What are some common branding mistakes? Branding Mistakes to Avoid: Don't Everything to Everyone Think of Whole Foods. They don’t try to hit the entire market and be the grocery store for everyone. They stick to a…
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