With the rapid shift to online platforms, every business, big or small, needs an effective online marketing presence. Here's why you should seriously consider hiring a digital marketing agency, especially if you're targeting competitive markets. Why is Digital Marketing Important for Businesses Today? Digital marketing is the bridge connecting businesses to their audience in…
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By: Tina Walczak & Cam Schreiner In our recent Instagram live, we discussed personal branding vs company branding, and if your personal brand can hurt your corporate/business brand. We were approached by our followers with the following questions: Have you done anything in the past that might be a conflict from your personal vs corporate…
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By: Tina Walczak & Cam Schreiner Someone reached out to us at Hiilite in Kelowna and mentioned they were having issues with time management and managing creatives. They were working with a few creatives, but having troubles getting their work done on time. We know this is pretty typical since creative work can take a…
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Everything Communicates Where would we be without signs? They enrich our lives and give meaning to the meaningless. Truly everything we do is made possible through some form of signification. From our favourite brands to our choice of news provider, the ways that people interpret signs is what creates the difference. The shoes you wear,…
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Your business card is like your handshake... Is your design strong and confident, or does it lay flat, like a dead fish? (no one likes a dead fish handshake ????) As a designer or any other creative, you need to understand that your work will be displayed and interacted with on various mediums. Every time…
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Every year a new trend is sent to the grave while the next big thing arrives on the scene, stork style. For a web and marketing company like us, deciphering between which trends have a long-term future (and which ones should be avoided like the plague) is an elementary task. However, for someone who is…
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