Branding is a key part of marketing strategy which is why it’s so important, especially now with current events making it challenging to stay in business. Our chief branding officer, Tina Walczak, spoke with the chief executive officer of Dragone, François Girard, to learn about successful brand strategies to keep your business alive during this…
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“I like to synthesize information from people who have been in business and have been writing books for like twenty years.” – David Talas Hiilite’s Chief Brand Officer Tina Walczak, and Senior Identity Designer Cam Schreiner, Interview Master Instagram Dr. Dave Talas Q. Are Instagram carousels overdone? Do people just copy what they see? …
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By: Tina Walczak & Cam Schreiner We’ve all had them, you know those difficult clients who just know more than you. We have had countless clients argue with us, and who have left because they didn’t see the value in what we were doing. Then later down the road, we’ve seen the client try to take…
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By: Tina Walczak & William Walczak We recently took a trip to beautiful Palm Spring where my parents live, and I must say... I love it here. I always love Kelowna, but there is something to be said about picking fresh oranges off the neighbours tree. So we had a question come in to our branding…
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By: Tina Walczak & Cam Schreiner In our recent Instagram live, we discussed personal branding vs company branding, and if your personal brand can hurt your corporate/business brand. We were approached by our followers with the following questions: Have you done anything in the past that might be a conflict from your personal vs corporate…
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By: Tina Walczak & Cam Schreiner Today we are going to talk about procrastination... If we know why we do it, but why others don’t do it, then we will have a better understanding of how to stop. Biggest procrastinator “You can't just turn on creativity like a faucet. You have to be in the…
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By: Patrick Henderson Let’s say you're our client and you want to calculate ROI on branding initiatives, what's the best way to go about this? Calculating ROI When it comes to business or marketing, we first want to approach it from an economic standpoint. Asking questions including, ‘was that a good investment’, or ‘what else could I have spent…
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By: Tina Walczak & Cam Schreiner An incentive is something that motivates an individual to perform an action. Whether you are trying to motivate your team to reach their potential, a creative to design great work, or your husband to go to the gym; everyone has a unique incentive that works for them. Incentives can…
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By: Tina Walczak & Cam Schreiner Someone reached out to us at Hiilite in Kelowna and mentioned they were having issues with time management and managing creatives. They were working with a few creatives, but having troubles getting their work done on time. We know this is pretty typical since creative work can take a…
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Video is a staple in today’s world of social media and marketing. To quote Will, CEO of Hiilite - “Marketing is no longer, ‘I’m going to take a picture and put it out in front of an audience’. It's an iterative process”. Iterative in the fact its continual adaption to get focused results for your…
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Always fascinated with successful brands, in particular, Nike, my goal has been to learn the process and formulas required to create the world's best brands. My fascination started at twelve years old when I would sneak down to my brother’s room and steal his surfing magazine. I would gaze at the images and ads, becoming…
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Everything Communicates Where would we be without signs? They enrich our lives and give meaning to the meaningless. Truly everything we do is made possible through some form of signification. From our favourite brands to our choice of news provider, the ways that people interpret signs is what creates the difference. The shoes you wear,…
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