Brand – Brand Architecture
Brand architecture is the structure of your brand that defines the products and services that you offer and the relationship that they have to one another. Perfecting brand architecture allows your employees and customers to have clear understanding of each business component.
House of Brands
The system where the many company is the recognizable brand. They may have different services and products, but the company is strongly branded throughout.
The branding of many sub-brands under one company. This is very common with consumer products where the public is able to easily recognize the product, but not the company which produces it.
Companies often use this strategy because it allows them to market in the best way for each individual product or services that they provide.