Social media is no longer a popular option for businesses, it’s a must have. Why are we seeing this? Beyond the ability to connect with your target market on a more honest and direct platform, social media allows opportunities for better customer service, public relations and customer insight. You can connect with your customers and get them to engage with your business on a level that hasn’t been possible previously.
As consumers we like to think that we objectively select products based on factors like functionality, features, quality, price, etc. However insights from psychology show that there are more factors affecting our decision making than we might think. Our feelings and identities have a great influence on which brands we choose. Smart marketers know this and that’s why brand marketing exists!
The brand is the essence of any business – it reflects the beliefs, values, practices, and the intended audience in both obvious and subtle ways. Your brand influences the viewer, and redesigning a brand requires strict attention to the many pieces…
Much like in fashion, website design trends come and go. The web is ever evolving and that site you had built 5 years ago may be starting to look stale and dated. If it’s time for you to revamp your online look in the same way you ditched those passé pieces from your 2006 wardrobe then read on for our top 5 website design trends of 2017.
Everyone knows that real estate is booming right now and in a competitive space it’s important to stand out from the crowd. Sean Skuter approached Hiilite looking for a brand that would serve as the foundation for growing not only his personal business, but also for further expansion in the future.
The Canadian Mental Health Association Kelowna encourages people from all walks of life to learn, talk, reflect and engage with others on all issues relating to mental health. On May 1st Teresa May and Hiilite Web Design and Marketing SEO, SEM Agency in Kelowna is starting a Fundraising Initiative to challenge other local businesses, universities, and schools to participate in supporting the Canadian Mental Health Association Kelowna.