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Stay updated with the latest from Hiilite.

This is where we share what we are working on, what is happening in our industry, and the ideas that are shaping the future of marketing, branding, design, and SEO. Browse our newest insights, agency updates, client wins, and thought leadership pieces. If you want to level up your marketing or build something incredible, explore our services or book a consult with our team.

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Hiilite | Marketing, SEO, Branding, Web & Graphic Design Data Visualization | Kelowna Graphic Design: Hiilite
Graphic Design

Information Visualization

Information visualization is one of the most recent movements that inspires great design. The visual communication of information or data can be effective, intriguing, and beautiful – or it can confusing, boring,…
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Hiilite | Marketing, SEO, Branding, Web & Graphic Design Hiilite Web Design Marketing Social Media Launch Kelowna SEO
Marketing,

Launching your Brand on Social Media

Social media is no longer a popular option for businesses, it’s a must have. Why are we seeing this? Beyond the ability to connect with your target market on a more honest and direct platform, social media allows opportunities for better customer service, public relations and customer insight. You can connect with your customers and get them to engage with your business on a level that hasn’t been possible previously.

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Hiilite | Marketing, SEO, Branding, Web & Graphic Design Hiilite Web Design & Branding | Why we love brands
Agency News

Why We Love Brands: The Psychology Behind Branding

As consumers we like to think that we objectively select products based on factors like functionality, features, quality, price, etc. However insights from psychology show that there are more factors affecting our decision making than we might think. Our feelings and identities have a great influence on which brands we choose. Smart marketers know this and that’s why brand marketing exists!

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Hiilite | Marketing, SEO, Branding, Web & Graphic Design Kelowna Website Design | Hiilite 2017 Web Design Trends
Web Design

Top Website Design Trends 2017

Much like in fashion, website design trends come and go. The web is ever evolving and that site you had built 5 years ago may be starting to look stale and dated. If it’s time for you to revamp your online look in the same way you ditched those passé pieces from your 2006 wardrobe then read on for our top 5 website design trends of 2017.

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Hiilite | Marketing, SEO, Branding, Web & Graphic Design CMHA Fundraiser
Agency News, Community

On May 1st, get your Onesie on!

The Canadian Mental Health Association Kelowna encourages people from all walks of life to learn, talk, reflect and engage with others on all issues relating to mental health. On May 1st Teresa May and Hiilite Web Design and Marketing SEO, SEM Agency in Kelowna is starting a Fundraising Initiative to challenge other local businesses, universities, and schools to participate in supporting the Canadian Mental Health Association Kelowna.

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Hiilite | Marketing, SEO, Branding, Web & Graphic Design Marketing
Branding, Web Design

Understanding Personal Branding with Angela Roy

The tricky part about personal branding is balancing the end result between what the customers expect from your brand as well as what you feel represents yourself. If the entrepreneur does not feel connected with their own brand, it will not translate the passion that person has for their business. On the flip-side however, if the brand does not speak to it’s target audience, it will miss the mark completely.

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