This is where we share what we are working on, what is happening in our industry, and the ideas that are shaping the future of marketing, branding, design, and SEO. Browse our newest insights, agency updates, client wins, and thought leadership pieces. If you want to level up your marketing or build something incredible, explore our services or book a consult with our team.
Social media is no longer a popular option for businesses, it’s a must have. Why are we seeing this? Beyond the ability to connect with your target market on a more honest and direct platform, social media allows opportunities for better customer service, public relations and customer insight. You can connect with your customers and get them to engage with your business on a level that hasn’t been possible previously.
As consumers we like to think that we objectively select products based on factors like functionality, features, quality, price, etc. However insights from psychology show that there are more factors affecting our decision making than we might think. Our feelings and identities have a great influence on which brands we choose. Smart marketers know this and that’s why brand marketing exists!
The brand is the essence of any business – it reflects the beliefs, values, practices, and the intended audience in both obvious and subtle ways. Your brand influences the viewer, and redesigning a brand requires strict attention to the many pieces…
Much like in fashion, website design trends come and go. The web is ever evolving and that site you had built 5 years ago may be starting to look stale and dated. If it’s time for you to revamp your online look in the same way you ditched those passé pieces from your 2006 wardrobe then read on for our top 5 website design trends of 2017.
Everyone knows that real estate is booming right now and in a competitive space it’s important to stand out from the crowd. Sean Skuter approached Hiilite looking for a brand that would serve as the foundation for growing not only his personal business, but also for further expansion in the future.
The Canadian Mental Health Association Kelowna encourages people from all walks of life to learn, talk, reflect and engage with others on all issues relating to mental health. On May 1st Teresa May and Hiilite Web Design and Marketing SEO, SEM Agency in Kelowna is starting a Fundraising Initiative to challenge other local businesses, universities, and schools to participate in supporting the Canadian Mental Health Association Kelowna.
The tricky part about personal branding is balancing the end result between what the customers expect from your brand as well as what you feel represents yourself. If the entrepreneur does not feel connected with their own brand, it will not translate the passion that person has for their business. On the flip-side however, if the brand does not speak to it’s target audience, it will miss the mark completely.
Paul Rand was an American graphic designer that established himself as a leader and innovator in the design world. He developed logos for Enron, UPS, IBM, ABC and NeXT. His journey didn’t have the easiest beginning as he was not encouraged to pursue art as his career, and was forced to teach himself much of what he knew. His hard work and determination is what set him apart from other designers at the time.
It is widely understood that colour plays an integral role in branding, but do we really know to what extent? Even if we do, do we know how to use it properly?