Have you ever wondered how eye catching brands are created?
Step 1: Explore CORE
Step 2: Partner with a Badass Designer to Create a Logo
Once you understand the essence of the client or company you are working with, it’s time to put pen to paper. Even though we have an amazing team of designers at Hiilite, we believe there is always value in looking outside your own walls. By partnering with an outside contractor, you can introduce a different style to your project and your team’s mental portfolio. In this particular design example with ABC Medicinals we partnered with Adam Breckons from the UK to develop this simple, kickass logo.
Step 3: Develop Logo Applications
When creating logo applications, mock-ups are extremely useful to help your user properly envision your proposed brand and logo in real life situations. You have put a lot of effort and thought into your CORE process and logo design, so do justice to your work and convince your client they are making the right choice with a series of applications that brings your work to life. We love to use MockupWorld if we are not developing our own, in-house mock-ups. MockupWorld has a plethora of free, high quality mocks that will impress everyone you share your design with. Need some stock images to go with your mock-ups? Adobe Stock has it’s place for very specific stock image requirements but recently we have been in love with the quality and feel of the images from Unsplash (don’t forget to give the photographer credit when possible!)
Step 4: Craft a Story
When you are creating your brand story, you want to walk the reader through the entire brand interaction once it is accepted by your client. Why are the client profiles drawn to the brand in question? Why do they decide to support the business and purchase their product or service? What emotions, themes and values play into the story and what new found success does your branding bring? A story that eloquently walks through all these questions will give life to your designs and bring a smile to your client’s face every time.
Are you interested in learning more about the story we created for ABC Medicinals, or our branding process in general? Reach out to our Content Strategist, Alex VandeLaar, and he will share our full story we read to the client during our brand reveal.