By: Tina Walczak & Cam Schreiner We were approached by one of our followers, Heather, with the following question: What are some common branding mistakes? Branding Mistakes to Avoid: Don't Everything to Everyone Think of Whole Foods. They don’t try to hit the entire market and be the grocery store for everyone. They stick to a…
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Some of our writers have been working with a gentleman by the name of Jared Kessler. This article and call summary would be a great resource for anyone who is looking to hone their writing skills and processes. Creatives, managers, and business owners alike can all benefit from Jared’s thoughts on creation and methodology. …
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Your business card is like your handshake... Is your design strong and confident, or does it lay flat, like a dead fish? (no one likes a dead fish handshake ????) As a designer or any other creative, you need to understand that your work will be displayed and interacted with on various mediums. Every time…
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