One of the challenges Kanata Inns faced was uniting their brand to be consistent across all their media. We strategically redesigned their website to be the cornerstone of their brand personality. We focused in on being Canadian from ‘eh’ to ‘zed’ in marketing materials, social media, and advertising.
Their logo design was unchanged because of the value of its heritage—after all, a brand is so much more than a logo.
We created a family-friendly brand that got people talking and focused on your stay as an extension of your bed at home. Kanata Inns became a brand that was never sorry to be Canadian and goes the extra kilometer to give you a comfortable stay at any of their locations.
We pivoted the content for both Kanata’s website and their social media to focus on the best part of being Canadian and opportunities to experience the best parts of Canada around Kanata Inns’ locations.
A website should always clearly indicate what and who your brand is, and the changes we made reflected this. Bringing online booking ability to the forefront of the website added functionality and convenience for guests. The website content and design were changed to reflect their Canadian values and light sense of humour.
In just one year, we helped Kanata increase their overall total revenue by 422% through a combination of strategy improvements, marketing materials and a website redesign.
One of Kanata’s main goals was to increase revenue coming through their website. From 2018 to 2019, their website generated revenue increased by 640%!
Project Manager: Emilia Muscardin
Graphic Designer: Cam Schreiner
Web Development: Damien Stewart
SEO & Google Ads: Patrick Henderson
Facebook Ads: Emilia Muscardin
Content & Social Media: Jake MacLaren
Content: Deborah Dyck
Photography: Madison Cook
Videography: Seger Nelson
