Kanata Inns

We crafted a new direction that is 100% Canadian through their brand personality, marketing media materials, and website design.

tourism hotel marketing kanata inns exterior

Kanata Inns: Clarity Through Hotel Branding and Web Design

One of the challenges Kanata Inns faced was uniting their brand to be consistent across all their media. We strategically redesigned their website to be the cornerstone of their brand personality. We focused in on being Canadian from ‘eh’ to ‘zed’ in marketing materials, social media, and advertising.

Their logo design was unchanged because of the value of its heritage—after all, a brand is so much more than a logo.

hotel marketing children swimming
hotel marketing door hangers
hotel and tourism marketing kanata inns slogan

Crafting a brand that you’ll want to say “Hi” to

We created a family-friendly brand that got people talking and focused on your stay as an extension of your bed at home. Kanata Inns became a brand that was never sorry to be Canadian and goes the extra kilometer to give you a comfortable stay at any of their locations.

Fun content that fills you with Canadian Pride.

We pivoted the content for both Kanata’s website and their social media to focus on the best part of being Canadian and opportunities to experience the best parts of Canada around Kanata Inns’ locations.

tourism and hotel marketing design print reviews
hotel tourism marketing interior of room

An Engaging and Consistent Website

A website should always clearly indicate what and who your brand is, and the changes we made reflected this. Bringing online booking ability to the forefront of the website added functionality and convenience for guests. The website content and design were changed to reflect their Canadian values and light sense of humour.

tourism and hotel marketing responsive web design on tablet

+422% increase 

in total revenue over one year.

In just one year, we helped Kanata increase their overall total revenue by 422% through a combination of strategy improvements, marketing materials and a website redesign. 

+640% increase 

in website generated revenue

One of Kanata’s main goals was to increase revenue coming through their website. From 2018 to 2019, their website generated revenue increased by 640%! 

hotel tourism marketing website design overview
tourism and hotel marketing canadian flag
hotel and tourism marketing kanata inns exterior


Project Manager: Emilia Muscardin
Graphic Designer: Cam Schreiner
Web Development: Damien Stewart
SEO & Google Ads: Patrick Henderson
Facebook Ads: Emilia Muscardin
Content & Social Media: Jake MacLaren
Content: Deborah Dyck
Photography: Madison Cook
Videography: Seger Nelson

hotel and tourism marketing kanata inns logo

Related Work

Chamberlain Property Group

Hiilite is working with Chamberlain Property Group to expand their digital footprint as their real estate business branches into new regions.

Canyon Dental

We made enhancements to their existing brand and composed social and blog content.

Passionate Blooms

SEO, Photography, Design and Ecommerce Strategy that grew Passionate Blooms.

Titanium Rings

From planning to photoshoot, we helped Titanium Rings accent their bold, unique style. Through custom photography and videography, we were able to accentuate what makes Titanium Rings original and stand out.

Hiilite Web Design + Marketing + SEO
Contact Us
close slider
  • This field is for validation purposes and should be left unchanged.