Marketing today is equal parts art and analytics. In this category, Hiilite’s experts share how to build campaigns that connect, content that converts, and strategies that scale. Learn the tools and tactics driving modern marketing success.
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Social media is no longer a popular option for businesses, it’s a must have. Why are we seeing this? Beyond the ability to connect with your target market on a more honest and direct platform, social media allows opportunities for better customer service, public relations and customer insight. You can connect with your customers and get them to engage with your business on a level that hasn’t been possible previously.
The brand is the essence of any business – it reflects the beliefs, values, practices, and the intended audience in both obvious and subtle ways. Your brand influences the viewer, and redesigning a brand requires strict attention to the many pieces…
You have your business set up on social media and you have been blindly posting information. Now you are ready to move forward, to create targeted content and actually reach an audience. Here are 6 tips to stop making generic noise and stand out in the social media crowd.
Many small businesses are intimated by approaching a marketing company for help. Getting a marketing plan up and running is essential to helping your business grow, but you don’t need to over spend to start seeing some results. There are a few ways that you can increase your reach without investing money upfront.
Marketers have been working to perfect social media marketing for years. Facebook is the medium that has dominated for the majority of businesses, but we want to give you some great tips on how to use Instagram to properly promote your business.