Marketing today is equal parts art and analytics. In this category, Hiilite’s experts share how to build campaigns that connect, content that converts, and strategies that scale. Learn the tools and tactics driving modern marketing success.
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Social media is no longer a popular option for businesses, it’s a must have. Why are we seeing this? Beyond the ability to connect with your target market on a more honest and direct platform, social media allows opportunities for better customer service, public relations and customer insight. You can connect with your customers and get them to engage with your business on a level that hasn’t been possible previously.
The brand is the essence of any business – it reflects the beliefs, values, practices, and the intended audience in both obvious and subtle ways. Your brand influences the viewer, and redesigning a brand requires strict attention to the many pieces…