We refreshed their website by optimizing key elements, in addition to providing them with custom photography and enticing Google and Facebook ads.
With their older audience moving on, New Look Dental needed to attract a younger demographic and more young families as well. Through our help, we optimized their website to make their mobile site more user-friendly. We also showcased their modern vibe and image with Google and Facebook advertising in addition to their blogs and social posts.
You shouldn’t be the only one who knows how to navigate your website
A user-friendly mobile site is increasingly important for businesses. In fact, it’s actually often considered essential since the majority of website traffic comes from mobile devices. We made a series of updates to their mobile site to make it more user-friendly, improved their bounce rate, and make it clear what page a user was on.
Jun 1, 2018-May 31, 2019 Compared to: Jun 1, 2017-May 31, 2018
+106% increase in traffic
In one year, we grew their traffic by 105% through improving their mobile site and marketing materials.
+7.3% conversion rate from organic traffic
Through our search engine optimization (SEO) efforts, we were able to improve the rate organic traffic converts by 7.3%.
+2000% increase in social traffic
Younger audiences are always on social media. Through our engaging content we increased the traffic to their social pages by 2000%!
Photos and videos filled with bright and happy smiles
In an era where anyone can post almost anything online, authenticity matters. Custom photography and videography are concrete ways to build trust in your audience and show the true side of your business and the people behind it. We set up several photoshoots to highlight their office, the friendly faces you will see, and their office Christmas party to showcase their fun side.
Capturing the attention of young people
Sometimes, you have less than a second to make a good impression online. That’s why advertising that hooks people is so crucial. We crafted targeted ads for both Google and Facebook that grabbed attention and drove traffic to their website.
How We Helped
Team
Project Manager: Adrienne Renaud
Graphic Designer: Jamie Langevin
Web Development: Heather Treadgold
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