UBC’s Okanagan Campus, situated in Kelowna, British Columbia, Canada, stands as a pivotal center for research and innovation within the southern interior of the province, nestled in the heart of the Okanagan Valley. It serves as an academic home to more than 11,978 students, encompassing both undergraduate and graduate programs.
Deliverables:
Website Design & Development
Project Overview
The objective of the project was to rebuild the existing websites for Campus Health and Hart to revamp and realign their digital presence. This initiative aimed to refresh the look, feel, and tone to mirror the recent rebranding efforts, including a name change and updated value and mission statements. The project involved a comprehensive redesign and content overhaul, ensuring all visual and textual elements resonated with the new brand identity. Hiilite’s collaboration with UBC Okanagan focused on creating a cohesive and engaging online experience that accurately reflects the program’s values and mission.
The Challenges
The primary challenge faced by UBC Okanagan was outdated Campus Health and Hart sites that no longer aligned with their evolving brand identity. This misalignment hindered their ability to effectively communicate their core values and services to the broader university community, necessitating a comprehensive digital overhaul to better reflect their renewed focus and objectives.
How Hiilite Helped
Hiilite stepped in to assist UBC Okanagan by meticulously restructuring their websites to offer a clearer and more intuitive user journey. This included the introduction of updated headings like “What We Do,” “Who We Are,” “Join Us,” and “Find Us” for the Campus Wellness site, ensuring visitors could easily navigate and understand the breadth of services and opportunities available.
Additionally, Hiilite undertook a comprehensive website redesign, refreshing the look and feel to better reflect the university’s updated brand identity and create a more welcoming and engaging online environment for students, faculty, and visitors alike.
Meet the team – Campus Wellness
Project Manager: Nicole Forbes
Graphic Design: Mark McCann
Web Development: Joseph Fortino
Content Writer: Nicole Forbes
Meet the team – Hart
Project Manager: Bijoy Benhur
Graphic Design: Jenna Allen & Scott Watson
Web Development: Joseph Fortino & Heather Treadgold
Content Writer: Jake MacLaren
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